TofuBofu AI Visibility

AI engines rewired the B2B buying funnel.

Buyers still move from TOFU to MOFU to BOFU. Now an AI engine sits at every stage, and it decides who makes the list. How the funnel works →

1. TOFU · Discovery Then: a Google search and ten blue links. Now: one AI answer names a shortlist of firms. Not named, not considered.
2. MOFU · Consideration Then: review sites, case studies, a referral. Now: the buyer asks the engine to compare the shortlist. It answers from what it can read about you.
3. BOFU · Decision Then: a sales call settled it. Now: “X or Y?” The engine picks one, before you ever get the call.

51%

of B2B software buyers start research with an AI chatbot more often than Google, up from 29% in 2025.

69%

chose a different vendor than planned, based on what AI told them.

1 in 3

bought from a vendor they were not familiar with.

Source: G2, The Answer Economy: 2026 AI Search Insight Report, 1,076 B2B software buyers, March 2026.

Being mentioned is not the same as being recommended.

Most AEO and GEO tools hand you one visibility score. Your AI Visibility Index has two parts, one for each end of the funnel. Being on the shortlist and being the pick are different problems with different fixes.

Where you land on both tells you what to fix first.

Untested win

High Bofu, low Tofu. You win comparisons few buyers are asking for, usually because nothing contests them. Widen your reach before a rival shows up.

The default answer

AI names you and picks you. Defend it: weekly re-scans, fresh sources, new queries as the category moves.

Shortlisted, not picked

AI knows you and recommends the rival. On-site buys you the description; third-party proof buys you the decision.

Everything your buyers' AI says about you, in one place.

Measure where you stand, see why, then fix it. These are the real screens, filled with an illustrative account.

Where you stand, on one screen.

Your Tofu Index, your Bofu Index and your rank against every brand AI names, with each engine scored beside them. Every figure is a count you can open, never a blended score.

The Overview screen: Tofu Index 38 percent, Bofu Index 12 percent, rank third, and a score for each engine, illustrative data

The Analyst

Ask your AI visibility a question. Get an answer, not a dashboard.

It sits on every screen and answers in plain language from your own scans: your queries, rivals, trend and content pipeline. If the answer is not in your data, it says so.

1

“Why did my AI Visibility Index move?”

It names the queries that flipped and the engine that flipped them.

2

“What should I fix first?”

It starts with the queries where a rival is named and you are not.

3

“Why does ChatGPT pick them?”

It quotes what the engine said when it left you out.

Inside Claude or ChatGPT too: our MCP server and GPT run a scan from the chat you already use. Set it up →

The Content Engine

AEO and GEO content, written to get cited, not liked.

Every draft starts from a buying query where an engine named a rival instead of you. No social posts, no engagement bait: pages an engine can lift a passage from and quote, at the top of the funnel and the bottom.

1

We draft

Publish-ready, in your voice, aimed at the exact query you are losing, with the structure engines quote: self-contained sections, FAQ, schema.

2

We publish

You approve once and it goes live on your own site through WordPress, Webflow, GitHub, HubSpot or a webhook. Nothing moves without your approval.

3

We prove it

The next scan is the referee. A piece is marked Cited once it is live and your latest scan has an engine naming you on the query it targets.

Blog posts Comparisons, alternatives, guides and FAQ pages. 10 a month on Fix, up to 10 on Elevate and 15 on Dominate.

Video scripts For YouTube, where the transcript is what engines read. Up to 4 a month on Dominate, published to your channel.

Newsletters Published to your LinkedIn or Substack account. Up to 2 a month on Dominate.

We do not write Reddit, X or LinkedIn posts for you. When an engine cites a thread or a newsletter in your category, the Sources view shows you the exact URL, so you know where taking part yourself is worth the time.

Four steps, running on a loop

1

Measure

See the answers your buyers see

Your buyers’ queries put to every engine, each searching the live web. A model reads every answer and decides whether you were named, and whether you were picked.

2

Fix

Remove what blocks you

Missing schema, silent llms.txt, pages no engine can quote: found by the scan and turned into checkable tasks.

3

Deploy

Push it live from the same product

Approve a draft once and it publishes to your own CMS. Nothing moves without your approval.

4

Prove

The next scan is the referee

A piece is marked Cited once it is live and your latest scan has an engine naming you on the query it targets.

It fits the stack you already run

We do not just tell you what to fix. We publish the fix into your own site, and we read your own numbers back.

Publish to

• WordPress Drafts land as posts
• Webflow Straight into your CMS
• GitHub Pull request to your repo
• HubSpot Into your CMS

Connect

• Search Console Read only
• Analytics Read only

Ask us from

• Claude Over MCP
• ChatGPT In the GPT Store

Automate

• Zapier 10,000+ apps
• Make 3,000+ apps

See how each one works, and what is on the roadmap

Track. Fix. Dominate.

Most tools charge you to watch a number. We hand you that free, then fix what it finds. You only pay to become the name AI recommends.

Track Free

See exactly where AI leaves you off the list.

• Free forever: one full scan a month
• 5 queries per scan across all 5 AI engines
• Your AI Visibility Index, both halves: the Tofu Index and the Bofu Index, and who AI names instead of you
• Competitor comparison, no card

Most popular

Fix $99/mo

Become the answer AI gives.

• 10 queries per scan, all 5 engines, scanned weekly
• Fixes: schema, structure, AI-bot access
• The Bofu Index: head-to-head with the rivals you track
• 10 articles a month: blogs, comparisons and guides, built for engines to quote
• We draft it; you review and publish

Dominate $999/mo

We publish on your website, YouTube channel and newsletter.

• 25 queries, 4 scans a month
• Up to 15 blogs, reviewed by our human editor, published to your website
• Up to 4 explainer videos and 2 newsletters, published for you
• Technical fixes done for you, and a monthly strategist call

Want the blogs written but publish them yourself? Elevate, $499/mo. Where one new client is worth a lot? Rule, from $1,999/mo, adds marketplaces & review platforms.

Our read, from our own scans: engines describe you from your own site, but decide from what others say about you. Every paid plan writes the pages on your site and shows you which outside sources the engines lean on.

The honest answer

“Can’t I just ask Claude?” Claude is the brain. TofuBofu is the eyes, the hands and the memory.

Claude is brilliant, and it can search the web. What it cannot do is see what Google AI Mode, ChatGPT, Gemini or Perplexity tell your buyers, publish the fix on your site, or remember last month’s answers to prove the fix worked.

Insight is cheap. The system that acts on it and proves it worked is the product.

The eyes

Your buyers’ queries put to every engine, live, and every answer read. Claude can only guess what the others say.

The hands

The page written in your voice and published to your CMS once you approve it. Claude hands you a to-do list.

The memory

Re-scans on a schedule, weekly on paid plans, and a page marked Cited once an engine names you for its query. A chat forgets.

Built for B2B founders.Watching every engine your buyers use.

You win on expertise and reputation, not ad budget. Your buyers now ask AI whom to trust, and TofuBofu makes sure the answer includes you, whether you sell software or services. Each industry has its own playbook.

Every scan asks all five engines, each searching the live web first. G2, Clutch and YouTube, the third-party sources engines read for B2B, each have a guide too.

How each engine picks who to name →

Frequently asked questions

What does TofuBofu mean?

TofuBofu is named after the two ends of the B2B marketing funnel. TOFU, top of funnel, is when a buyer first realises they have a problem; BOFU, bottom of funnel, is when they pick a vendor. An AI engine now answers both in a single reply, naming three vendors before the buyer opens a website, so the top and bottom of the funnel collapsed into one moment. TofuBofu measures whether you are named in that moment across ChatGPT, Claude, Perplexity, Gemini and Google AI Mode, then builds the content that gets you named. The full model, MOFU (the comparison stage) included, is at https://tofubofu.com/tofu-mofu-bofu.

What is AEO and GEO?

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) get your company recommended inside AI answers from ChatGPT, Claude, Gemini, Perplexity, and more. SEO optimizes for Google rankings; AEO and GEO optimize for being named when a buyer asks an AI assistant for a recommendation. SEO is the floor, because AI engines search the web and pages that rank help. But ranking #1 on Google does not mean an engine names you.

How does TofuBofu track AI visibility?

TofuBofu asks each of the 5 AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Mode) the buying queries your customers ask, and every engine runs with live web search available. A model then reads each answer and decides whether it recommends you. That gives your AI Visibility Index in two parts: the Tofu Index, the share of queries where AI names you, and the Bofu Index, the share of head-to-head comparisons against a named rival where AI picks you. A free scan measures both: your Tofu Index across 5 queries on every engine, and your Bofu Index against up to five rivals; paid plans add more queries, weekly scans and drafted content.

What is the difference between Track, Fix, Elevate, Dominate and Rule?

Track is free: see exactly where AI leaves you off the list. Fix ($99/mo) builds the citation-ready content that gets you cited, blogs, comparison pages and guides matched to your gaps; we draft it and you review and publish. The other three differ on who does the work. Elevate ($499/mo): we write and stage blogs every month, you publish them. Dominate ($999/mo): we publish on your website, YouTube channel and newsletter. Rule (from $1,999/mo): 2x the Dominate volume, plus marketplaces & review platforms. You only pay to fix your AI visibility, never just to watch it.

Does AI search visibility actually drive revenue?

Yes: in G2's 2026 research, 69% of B2B software buyers chose a different vendor than they had planned based on what AI told them. One in three bought from a vendor they were not familiar with, and 51% now begin research with an AI chatbot more often than with Google. If AI is not naming your firm, you are losing deals before you know they exist.

Who is TofuBofu built for?

TofuBofu is built for B2B founders whose buyers now start on AI chatbots: B2B SaaS and AI products, plus service firms like IT services, MSPs, cybersecurity, consulting, accounting and agencies. They win on reputation and expertise, not ad budget, so a focused firm can get recommended in AI search without outspending larger competitors. It is a weaker fit for FMCG, pure e-commerce, or enterprise SaaS with a full demand-gen team.

Can't I just do this with my Claude or ChatGPT subscription?

Not really. Claude is the brain, but it cannot see inside the other engines: ask it whether ChatGPT or Perplexity recommends you and it guesses. TofuBofu runs the real queries across all five engines and reads the real answers (the eyes), then writes and publishes the content that gets you cited (the hands). It re-scans on a schedule, weekly on paid plans, so you watch the trend move (the memory) and see the fix proved.

I'm a non-technical founder. Can I actually use this?

Yes, it is built for exactly that. Paste your website and TofuBofu runs the scan, then explains the result in plain language. Every page in the app has a built-in Analyst you can talk to: ask why your AI Visibility Index moved, which query to fix first, or what a competitor is doing, and it answers from your own data. No dashboard to decode, no jargon: if you can describe your business in a sentence, you can use it.

Do you actually fix my AI visibility, or just tell me what is wrong?

We fix it. Most tools stop at a dashboard: they show you the gap and leave the work to you. TofuBofu turns each gap into publish-ready content in your voice (blogs, comparison pages, guides) for the exact buying queries where AI leaves you off the list. It publishes to your CMS once you approve, then re-scans to prove the answer changed: measure, fix, prove, in one place.

Can I use TofuBofu inside Claude or ChatGPT?

Yes, both. In Claude and other MCP-capable assistants, add the TofuBofu MCP server as a connector, then run a free AI-visibility scan for any company inside the chat, with no separate login. In ChatGPT, open AI Visibility Scanner by TofuBofu, our custom GPT in the GPT Store (https://chatgpt.com/g/g-6a62632bd9ac81918e62b89edafbe5e2-tofubofu-ai-visibility-scanner). It runs a real scan through our public API, not MCP. Give either one a website and your email, and it runs the real queries across the engines and reads back who gets named. It is the fastest way to check yourself, or a prospect, without leaving the conversation.

How is this different from hiring an SEO or AEO agency?

An agency sells you effort and a monthly retainer, and you mostly take their word that it is working. TofuBofu sells one measurable outcome, being named in AI answers, and you watch the number move in the same tool any day. Plans bought here are month to month, with no vague brand-awareness report: if it is not moving, you see it before we do and can walk. You get the doing of an agency with the transparency of a product.

Research and sources

G2: The Answer Economy, 2026 AI Search Insight Report Google: AI features and your website OpenAI: crawlers and search