Reach Google Business Profile MCP

npx add-mcp 'https://reach.locus-intelligence.com/api/mcp'

What you can do with Reach in your AI assistant

Once Reach is connected, your assistant works like a helper who knows your shop. Ask in your own words.

Every change to Google shows you a preview first and waits for your yes.

Connect in one minute

Pick your assistant. Every client uses the same server URL and the same Reach sign-in page.

Server URL

https://reach.locus-intelligence.com/api/mcp

Paste it into any assistant that supports remote MCP servers, then sign in with your Reach account. There is no API key.

• Claude Custom connector in Settings
• ChatGPT App in developer mode, paid plans
• Claude Code One terminal command
• Cursor One entry in mcp.json
• VS Code One terminal command
• Codex Two terminal commands
• Antigravity One entry in the MCP config
• Hermes Two terminal commands

In a terminal, Claude Code needs one command:

claude mcp add --transport http reach https://reach.locus-intelligence.com/api/mcp

Full setup guide for every assistant

How it works

An MCP server lets an AI assistant use another product's data and actions through the Model Context Protocol. Reach's server gives the assistant your Google Business Profile as Reach sees it: the listing, its reviews, how it performs, where it ranks, who ranks nearby, and the leads it brings in.

It is built for owner-run businesses with one to five locations, such as clinics, salons, cafes and gyms, and for the staff and agencies who manage them. You ask in plain language and Reach does the work.

What happens before a change

Every change to your public profile goes through the same four steps.

1. The assistant prepares the change and shows it to you: a preview of profile edits and photos, or the exact words of a post or review reply.
2. You say yes in the chat.
3. Reach marks every Google change as one that needs approval, so assistants that support approval prompts ask you a second time.
4. Reach checks again that the assistant has not been blocked and that the business is within 20 Google changes per hour, then makes the change.

When a limit is reached, Reach tells the assistant how many seconds to wait. It does not queue or retry the change.

[!note] Note Important

Some changes are permanent. Reach cannot delete a Google post or restore a deleted photo, and a review reply can be replaced but not removed.

What it cannot do

• Without Google connected in Reach, the assistant sees your public listing only, and each result says which data is hidden and why.
• It cannot unlock features outside your plan. It tells you which plan includes them and stops.
• It does not run on your computer. Reach hosts the server; there is nothing to self-host.
• It cannot promise rankings. Google ranks local results by relevance, distance and prominence. Google: how local ranking works

Plans

Plans set how many locations and Credits the assistant can work with. Reading costs nothing; drafting a review reply uses 2 Credits.

Compare plans in detail

How to choose a Google Business Profile MCP server

Servers for Google Business Profile differ in what they can do and how they keep your profile safe. These are the questions worth asking of any of them, with Reach's answers.

Question	Reach
Can it change the profile, or only read it?	Both. It reads everything above and, after your approval, changes profile details, photos, posts and review replies.
How is a change approved?	A preview or the exact text in chat, your yes, your assistant's approval prompt, then a limit of 20 Google changes per hour per business.
Does it track local rankings?	Yes: rankings for tracked keywords, nearby competitors and the local search grid.
Do you have to run it yourself?	No. Reach hosts it; you paste one URL.
How does sign-in work?	OAuth 2.1 with your Reach account. No API key and no Google Cloud project.
What does it cost?	Compare plans in detail

Questions

What is a Google Business Profile MCP server?

A server that speaks the Model Context Protocol, the open standard AI assistants use to connect to other software. It lets an assistant such as Claude or ChatGPT read and manage a Google Business Profile for you.

Which AI assistants work with Reach?

Any client that supports remote MCP servers with OAuth sign-in. Reach has setup steps for Claude, ChatGPT, Claude Code, Cursor, VS Code, Codex, Antigravity and Hermes.

Do I need an API key or a Google Cloud project?

No. You sign in with your Reach account in the browser, and Reach connects to Google for you. The assistant never sees your password.

Can the assistant change my profile without asking?

No. Every change to Google is shown to you first and waits for your approval, and each business can make at most 20 Google changes per hour through assistants.

Is it free?

The Free plan covers 1 location and 50 Credits a month. Reading costs nothing; drafting a review reply uses 2 Credits.

Can I manage more than one location?

Yes. The assistant sees every location your Reach account can access, up to your plan's limit: 2 on Starter and 5 on Business.

How do I disconnect an assistant?

In Reach, open Settings, then AI Connectors. You can block one assistant or all of them, and the block applies from the next request.

Does Reach work with Gemini?

Not today. Gemini is not a supported client. Reach works with Claude, ChatGPT and apps that add a connector by URL, such as Claude Code, Cursor and VS Code.

Do I need a Reach account first?

Yes. Create a free account and connect your Google Business Profile, then add Reach to your assistant. The account is where you allow access and where you can turn it off.