Shruwd

shruwd-mcp

A local MCP server for Shruwd. It lets an AI agent — Claude Desktop, Claude Code, Cursor, anything that speaks MCP — set up a brand, add the prompts and competitors to track, read how the brand appears in AI-generated answers, and act on the diagnostic findings.

You need an API key from the Shruwd dashboard (Account → API keys). The key is bound to one workspace and reaches your brands in it: every brand if you own the workspace, the brands you are a member of otherwise. It acts with your role on each brand: reads need viewer, writes editor, minting an ingest token admin; creating or archiving a brand needs the owner. To work across several workspaces, mint a key in each and add one server entry per workspace.

Hosted, no install

The same tools run at https://shruwd.io/mcp (Streamable HTTP). In Claude.ai, ChatGPT or Grok, add that URL as a custom connector and sign in with your Shruwd account; no key needed. A client that takes a header can send a key instead:

claude mcp add --transport http shruwd https://shruwd.io/mcp --header "Authorization: Bearer sh_live_…"

Setup for each app: shruwd.io/docs/api/mcp-server.

Claude Desktop

claude_desktop_config.json:

{
  "mcpServers": {
    "shruwd": {
      "command": "npx",
      "args": ["-y", "shruwd-mcp"],
      "env": { "SHRUWD_API_KEY": "sh_live_…" }
    }
  }
}

Claude Code

claude mcp add shruwd -e SHRUWD_API_KEY=sh_live_… -- npx -y shruwd-mcp

Cursor

.cursor/mcp.json:

{
  "mcpServers": {
    "shruwd": {
      "command": "npx",
      "args": ["-y", "shruwd-mcp"],
      "env": { "SHRUWD_API_KEY": "sh_live_…" }
    }
  }
}

Tools

Tool	Does
shruwd_get_workspace	Plan, entitlements, usage, brands. Start here.
shruwd_list_brands · shruwd_get_brand · shruwd_create_brand · shruwd_update_brand · shruwd_archive_brand	Brands. Creating one also creates its self entity and first measurement. Creating and archiving need owner.
shruwd_list_prompts · shruwd_add_prompts · shruwd_update_prompt · shruwd_remove_prompt	The questions asked of each engine every cycle.
shruwd_list_entities · shruwd_add_competitor · shruwd_set_entity · shruwd_remove_entity	The brand and its competitors, with the exact aliases that count as a mention.
shruwd_run_measurement · shruwd_list_cycles	Measure now; watch the cycle. Results arrive over the following hours.
shruwd_get_visibility · shruwd_get_visibility_series · shruwd_get_crawlers	Mention rate and share of voice with intervals, now and at every cycle close; verified AI-crawler activity.
shruwd_list_answers	The latest individual answers: whether the brand was named and at what rank, the competitors named, the pages cited. Evidence, not a metric.
shruwd_list_suggestions · shruwd_accept_suggestion · shruwd_dismiss_suggestion	Competitors the answers named that the brand does not track yet.
shruwd_suggest_setup	Drafts ten prompts and up to six competitors from the homepage. Nothing is saved until they are added with the usual tools.
shruwd_list_findings · shruwd_get_finding · shruwd_transition_finding	Diagnoses with a specific fix; mark a fix applied to start the recheck. Capped plans return the rest as a locked count.
shruwd_create_ingest_token	The token and endpoint for shipping server logs. Needs admin.

Every tool returns exactly what the API returns. Metrics are never bare numbers: each is a point estimate with its 95% interval and n, or an explicit insufficient_data state, which the tool descriptions tell the agent not to read as zero. Plans that cap visible findings report the remainder as a locked count rather than hiding that it exists.

Environment

Variable
SHRUWD_API_KEY	Required.
SHRUWD_API_URL	Optional. Defaults to https://shruwd.io/api/v1.