seo-aeo-best-practices

作者： sanity-io

全面的SEO和AEO优化指南，涵盖元数据、结构化数据、EEAT及AI就绪性。覆盖Google、ChatGPT、Perplexity等平台的传统搜索引擎优化（SEO）与AI答案引擎优化（AEO）。包含技术SEO要点：元数据、Open Graph标签、站点地图、robots.txt、hreflang及国际SEO配置。提供文章、常见问题、面包屑导航和产品架构的JSON-LD结构化数据模式。实现...

npx skills add https://github.com/sanity-io/agent-toolkit --skill seo-aeo-best-practices

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SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

When to Apply

Reference these guidelines when:

Implementing metadata and Open Graph tags
Creating sitemaps and robots.txt
Adding JSON-LD structured data
Optimizing content for featured snippets
Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
Evaluating content quality using EEAT principles

Core Concepts

SEO (Search Engine Optimization)

Optimizing content to rank well in traditional search results (Google, Bing).

AEO (Answer Engine Optimization)

Optimizing content to be selected as authoritative answers by AI systems.

EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

Google's framework for evaluating content quality.

References

Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See references/ for detailed guidance:

references/eeat-principles.md — EEAT implementation and author schema
references/structured-data.md — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
references/technical-seo.md — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
references/aeo-considerations.md — AI/AEO considerations (AI Overviews, crawler management)