brand-voice作者： anthropic

Framework for documenting, applying, and enforcing brand voice and style guidelines across marketing content. Covers seven core documentation areas: brand personality, voice attributes, audience awareness, messaging pillars, tone spectrum, style rules, and terminology management Includes practical templates for defining voice attributes with "we are / we are not" statements and tone adaptation tables across channels (blog, social, email, support) and situations (launches, incidents, bad...