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How to run a team of personal LinkedIn profiles through Claude

If you manage LinkedIn for other people — your founders, your executives, your sellers, or a roster of clients — most of the work is the same three jobs on repeat. Finding out how everyone did. Planning what they post next. Getting each person to approve their own posts without handing anyone a password.

This guide shows how to do all three from a conversation with Claude, using the B2B Creators connector.

It is written for agencies, in-house content teams, and GTM engineers who already automate parts of LinkedIn and want the content side handled from the same place.

On this page

• What you need
• Setting it up
• Job one: find out how everyone did
• Job two: plan and schedule what they post next
• Job three: get approval without giving out logins
• What the connector can and can't do
• Permissions and data
• Tool reference
• Troubleshooting
• Support

What you need

• A LinkedIn profile for each person whose content you'll be running. Each person connects their own account — you never need their password.
• A B2B Creators workspace. The first two profiles are free, no card required.
• Claude, on any plan that supports connectors.

Setting it up

1. Add the connector

In Claude, open Settings → Connectors, choose "Add custom connector", and paste https://mcp.b2b-creators.com/mcp. You'll be taken to a sign-in screen and then a consent screen showing exactly what the connector can do: read LinkedIn performance data, and create, schedule and publish posts on your behalf. Approve it, and the tools are available in your conversations.

You can disconnect at any time from the same screen.

If you already connected using the previous Supabase URL, it still works — you don't need to reconnect.

2. Add the people

You can do this in the app, or just ask Claude:

Add Priya Raman as a team influencer, job title VP Marketing, in a team called Northwind.

This creates the person's record and returns a personal connect link. It does not connect their LinkedIn — nobody can do that on someone else's behalf.

3. Send each person their link

Get me the connect link for Priya.

Send it to them. They open it, sign in with LinkedIn, and authorise their own account. The link doesn't expire, and it always returns the same URL, so you can resend it if their authorisation lapses later.

Treat the link as a secret. Anyone holding it can attach a LinkedIn account to that person's slot.

Until someone has authorised, they won't appear when you ask Claude to list profiles, and they can't hold a publishable content plan.

4. Check who's connected

Who's connected in my workspace?

You'll get every person, grouped by team, with their connection status.

Job one: find out how everyone did

This is the thing that's hard in every other tool. Most LinkedIn schedulers hold one profile at a time, so a team-wide answer means opening a tab per person and pasting numbers into a spreadsheet.

How did the Northwind team do on LinkedIn last month?

You get impressions, engagement and follower counts per person — not a blended team average, which hides the thing you actually need to know: who is compounding and who has gone quiet.

One caveat on the follower figure: it's the person's current total. LinkedIn doesn't publish follower history for personal profiles, so there's no day-by-day follower trend and no "followers gained this month" figure.

Follow-ups that work well:

Who improved most compared with the previous 30 days?

Which of Priya's posts did best, and what did they have in common?

Draft a client-ready summary of last month for Northwind, in plain English, no jargon.

Benchmarking against the company page and paid

The connector can also read the company page and LinkedIn Ads accounts you have access to. Not so you can manage them here — you can't publish to a page through this connector — but so you can answer the question that actually settles budget arguments:

Compare what the Northwind team's profiles reached organically last month against the company page and the paid campaigns.

Worth asking Claude to normalise for follower base and posting volume when it does this. Raw totals usually overstate the gap, and a comparison you can't defend is worse than no comparison.

Job two: plan and schedule what they post next

Set the voice first

A personal profile has to sound like the person, not the company. Save each person's or client's guidelines once:

Save a brand profile for Northwind: tone is direct and practical, never use "leverage" or "synergy", audience is heads of supply chain at mid-market manufacturers.

You can also give a few example posts as a reference for voice and rhythm. They're used as a style reference only — never rewritten and republished as new content.

Create a plan and fill it

Create a content plan called "Q4 thought leadership" for Priya.

Draft eight posts for that plan about supply chain resilience, going out Tuesdays and Thursdays at 9am starting 6 October, as drafts so I can review them first.

Everything lands in the plan as drafts. Nothing publishes until you say so.

Add media

Images, video and PDF carousels all work:

• Up to nine images publish as a multi-image carousel
• One MP4 or MOV publishes as a video post
• One PDF publishes as a swipeable LinkedIn document carousel

A PDF can't be combined with other media — LinkedIn treats it as a different post type.

The normal route is an upload link: ask Claude for one, upload the file yourself, and it's attached to the post. This is how any real photo, video or carousel PDF should go in. Claude can only upload a file directly if it's tiny — under 32 KB — so for anything real, use the link.

Import from Canva

If your designers work in Canva, connect it once in the app, then:

Read the Canva design called "Northwind October plan" and show me what's in it.

Planning documents — the ones with a client, a goal, a frequency and numbered post copy — come back as a full schedule with the copy already written. You review it, then import.

Job three: get approval without giving out logins

Create a client approval link for the Q4 plan.

You get a public URL where the person or client sees every post rendered exactly as it will look on LinkedIn. They can approve, request changes, or comment. No account needed.

What's the feedback on the Q4 plan?

You'll get each post's status and any comments. Action the changes:

Priya wants the third post to open with the customer story instead. Rewrite it and keep everything else.

Approved drafts schedule automatically.

What the connector can and can't do

Being specific here saves you finding out the hard way.

It can:

• Publish and schedule to personal LinkedIn profiles
• Report on personal profile performance: impressions, engagement, follower counts
• Report on company page performance and posts, for comparison
• Report on LinkedIn Ads accounts, campaigns and individual ads, for comparison
• Read comments and reactions on company page posts
• Create client approval links and read the feedback

It can't:

• Publish to a company page. This is a personal-profile tool by design.
• Read who engaged with a personal post. LinkedIn's API exposes engager data for company page posts, not personal ones. No tool that uses official APIs can do this.
• Show follower growth over time for a personal profile. LinkedIn's API only returns the current total, so there's no trend line and no "followers gained this month".
• Connect someone's LinkedIn for them. Each person authorises their own account.
• Send connection requests, messages, or anything else automated at a person's LinkedIn account. This is a content and reporting product built on LinkedIn's official APIs, not an automation tool.

Permissions and data

The connector only ever touches the LinkedIn identities you've explicitly connected, within the scopes granted at authorisation. Each workspace's data is isolated at the database level, and every request is authorised per caller and scoped to the workspace it belongs to.

Claude sends the connector a tool call and gets a result back. The connector doesn't receive, store, or have access to your conversation, your Claude memory, your chat history, or your files.

Full detail is in the privacy policy.

Tool reference

Thirty-three tools, grouped by what you'd use them for. Read-only tools are marked; everything else changes something.

People and teams

Tool	What it does	Type
list_profiles	Every connected identity, split into team influencers and your own accounts	read
list_teams	Teams with members and connection status	read
create_influencer	Adds a person and returns their connect link	write
get_influencer_invite_link	Returns that same link again	read
create_team	Creates a team, optionally moving people into it	write
add_influencer_to_team	Moves a person between teams	write

Reporting

Tool	What it does	Type
get_profile_performance	Per-person impressions, engagement and current total followers	read
get_company_performance	Company page reach, for comparison	read
list_company_posts	Company page posts with per-post results	read
get_post_engagement	Comments and reactions on a company page post	read
get_ads_performance	Ad account totals and demographics	read
list_ad_accounts, list_ad_campaigns, get_ad_creatives	Ads plumbing	read
get_ad_performance_breakdown	Per-ad results joined with the ad copy	read
list_company_pages	Pages a connected person can report on	read

Planning and publishing

Tool	What it does	Type
list_content_plans	Plans in the workspace and whose they are	read
create_content_plan	Creates a posting calendar for a person	write
list_scheduled_posts	Posts in a plan with dates and status	read
schedule_post	Adds a post as a draft or scheduled	write
update_post	Edits copy, date, time, status or media	write
delete_post	Removes an unpublished post	write
publish_post_now	Publishes immediately — live, and can't be undone from here	write

Approval

Tool	What it does	Type
share_content_plan	Creates the public approval link	write
get_plan_feedback	Approval status and comments	read

Voice and media

Tool	What it does	Type
list_brand_profiles, get_brand_profile	The saved guidelines to write in	read
set_brand_profile	Saves or updates guidelines	write
create_upload_link	One-time upload link for a file on your machine	write
upload_media	Uploads a file Claude is holding	write
list_canva_designs	Your Canva designs	read
preview_canva_plan	Reads a Canva design without importing	read
import_canva_designs	Imports designs into a plan	write

Troubleshooting

Someone doesn't appear when I list profiles. They haven't authorised yet. Resend their connect link.

"Their LinkedIn authorisation has lapsed." LinkedIn tokens expire. Send the same connect link again — it's permanent, and reconnecting uses the same URL.

A post failed to publish. Check the post in the app for the error. The most common causes are a lapsed authorisation and a media combination LinkedIn rejects, usually a PDF mixed with images.

No ad account found on that connection. The person you're asking about hasn't linked an ads account. Open the Paid Performance view in the app once to link one.

Claude can't see a tool I expect. Disconnect and reconnect the connector. Claude reads the tool list when it connects, so a change won't appear mid-session.

Support

Email jsa@socialtreeglobal.com

B2B Creators is built and operated by Social Tree Global Limited, a B2B LinkedIn agency in London. We built it because we were running this exact workflow for clients across two separate tools and a lot of spreadsheets, and couldn't find one that did only this.

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