Microsoft Ads MCP
Bring your Microsoft Ads data into Claude or ChatGPT with Two Minute Reports MCP to analyze keyword performance, search queries, CTR, CPC, and conversion trends.
Microsoft Ads (Bing Ads) MCP by Two Minute Reports
Ask questions about your Microsoft Ads performance in plain English — no Bing Ads UI exports needed.
Microsoft Ads (formerly Bing Ads) often flies under the radar — but for many businesses it's a significant and efficient source of paid traffic. This MCP server connects your Microsoft Ads account to your AI client so you can get clear answers without logging into the platform.
"Which campaigns had the best ROAS on Microsoft Ads last month?"
"Compare my CPC and CTR on Microsoft Ads vs Google Ads this quarter."
"What are my top keywords by conversion rate in Microsoft Ads this month?"
🎬 See It in Action
https://github.com/user-attachments/assets/096063ba-60b4-45cd-af8f-02bbf36c5704
🎥 Can't see the video? Watch on YouTube →
Why Use This
The Microsoft Ads platform is powerful, but pulling keyword-level performance, comparing campaigns, and building cross-channel reports means navigating a clunky UI and exporting spreadsheets. This MCP server cuts through all of that.
What you get:
- Instant search ad analytics — ask about CPC, CTR, conversions, and ROAS across campaigns and keywords without pulling manual reports.
- No setup complexity — no Microsoft Advertising API developer credentials required; connect through Two Minute Reports in minutes.
- Multi-account support — analyze multiple Microsoft Ads accounts from a single conversation.
- Cross-platform context — combine with 22+ other sources like Google Ads, Google Analytics 4, and HubSpot to compare search channel performance side by side.
👉 Learn more about the Microsoft Ads connector →
Quick Start
Prerequisites
- A Two Minute Reports account (trial or paid) with your Microsoft Ads account connected. Don't have one? Sign up free →
- An AI client that supports MCP (e.g., Claude Pro/Team, ChatGPT Plus, or any MCP-compatible app).
Connection Guides
| AI Client | Guide |
|---|---|
| Claude.ai | How to connect on Claude → |
| ChatGPT | How to connect on ChatGPT → |
MCP Server URL (you'll need this during setup):
https://mcp.twominutereports.com/mcp
What You Can Ask
Campaign Performance
Which campaigns had the highest ROAS on Microsoft Ads last month?
Show me all campaigns with CTR below 2% and spend over $200 this quarter.
Keyword Analysis
What are my top 10 keywords by conversions in Microsoft Ads this month?
Which keywords have the highest cost per conversion this quarter?
Cost & Efficiency
What is my average CPC across all campaigns this month?
Compare my cost per conversion this month vs the previous month.
Cross-Platform Comparison
Compare my CPC and conversion rate between Microsoft Ads and Google Ads last quarter.
How does my impression share on Microsoft Ads compare to my Google Search impression share?
Ad Performance
Which ad copy variations have the highest click-through rate this month?
Show me my top performing ad groups by ROAS this quarter.
Spend & Budget
How much did I spend on Microsoft Ads last month and how does it compare to my Google Ads spend?
Which campaigns are under-pacing this month?
TMR Microsoft Ads MCP vs. Self-Hosted Alternatives
| Feature | TMR Microsoft Ads MCP | Self-Hosted |
|---|---|---|
| Microsoft Advertising API access | ✅ Handled by TMR | ❌ Requires developer token and app registration |
| OAuth authentication | ✅ Secure, one-click | ❌ Manual credential and token management |
| Multi-account support | ✅ All ad accounts | ⚠️ Per-account configuration |
| AI client compatibility | ✅ Claude · ChatGPT | ⚠️ Varies by implementation |
| Natural language queries | ✅ Ask anything | ❌ Must write SOAP/REST API queries |
| Maintenance & updates | ✅ Managed by TMR | ❌ Self-maintained |
| Cross-source reporting | ✅ 22+ connectors | ❌ Microsoft Ads data only |
Who This Is For
- PPC managers running search campaigns on Microsoft Ads who want quick performance answers without pulling platform reports.
- Performance marketers comparing Microsoft Ads efficiency against Google Ads in a single conversation.
- Search advertising teams tracking keyword performance, quality scores, and impression share.
- E-commerce advertisers using Microsoft Shopping campaigns who need ROAS and revenue attribution data fast.
- Agencies managing Microsoft Ads accounts for multiple clients who need fast, consolidated reporting.
Security & Privacy
- OAuth 2.0 authentication — sign in securely with your Google account.
- No data stored by the MCP server — data flows directly from your sources through TMR to your AI assistant.
📄 Privacy Policy · 🔒 Data Security · 📋 Terms of Service
Support
📧 [email protected] · 🎫 Submit a ticket
About Two Minute Reports
Two Minute Reports is a marketing data platform that connects 22+ data sources to Google Sheets, Looker Studio, and AI assistants. Built for agencies, marketers, and ecommerce brands.
🌐 twominutereports.com · 🔌 MCP Server
Microsoft Ads is often your most efficient search channel — make sure you know exactly how it's performing. 🪟
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