Reckon MCP

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Superintelligence
for performance marketing

Meet Reckon, your next coworker.

It’s watched every ad you and your competitors have run, and your whole team shares what it knows.

Then it makes the ads it calls for, within 24 hours.

book a call see our ads

Working with performance and creative teams at

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Too many signals.
No clear move.

Your team has Ads Manager, a BI board and the Ad Library open, and still argues about what to make next.

Sixteen signals.
One clear move.

Reckon reads every one overnight and hands your team the call, with the evidence.

Hook retention78%

CPA drift↑ 18%

Competitor anglesSaturated

Search demand+14%

Creative fatigueDay 19

Thumb-stop rate64%

Ad recall lift+12.8%

Frequency4.2×

Comments & saves3.4×

Audience overlap68%

CPM↑ 9%

Hold rate, 3s41%

New rival ads9 this week

Landing page CVR3.1%

ROAS2.7×

CTR1.62%

# growthToday, 8:00 AM

ReckonAPP

Read all 16 signals overnight. Today’s one call:

Lead the next ad with a worked example in the first 3 seconds.

Why

Worked-example hooks still holding at 3s78%

CPA on lifestyle ads this month↑ 18%

Rivals running lifestyle angles9 of 12

Searches for “home equity calculator”+14%

7 of 16 signals back itMake the brief

# growthToday, 8:00 AM

ReckonAPP

Watching Ad4 since it launched:

Ad4 is wearing out. Brief two variations before it costs more.

Why

Ad4 · frequency, day 194.2×

Ad4 · 3s hold since launch↓ 22%

Ad4 · cost per application↑ 18%

Ad4 · share of spend38%

Same angle, new first 3 secondsBrief 2 variations

# growthToday, 8:00 AM

ReckonAPP

Swept 41 rival ads overnight:

Rivals lead with intro rates. Almost none use a worked example, so own it.

What rival ads lead with41 ads

Intro-rate offer

21 ads

Creator story

11 ads

Lifestyle

7 ads

Open ground

Worked example

2 ads

Your worked-example ads convert 4.7% vs 3.1%Brief a test

Next adWearing outRival gap

Every signal, read together.

Creative, performance, audience, market and brand. Reckon checks each one against the others, decides the next video, and makes it.

see how it works

Creative

Performance

Audience

Market

Brand

Your next video creative

• Creative
• Performance
• Audience
• Market
• Brand
• Your next video creative

Every ad has a
reason to exist.

Each one starts from what your account and your competitors’ ads showed the night before. Our agentic video harness builds it, a human editor checks every cut, and it is with you within 24 hours.

• UGC
• Presenter-led
• Testimonials
• Skits
• Creator vlogs
• Cinematic
• Product films
• Explainers

Ads Reckon made

See all 33

• Travel · Creator vlog

• Education · UGC

• Fragrance · UGC

• New takes on what is already winning in your account

• Your version of a rival's ad that is scaling

• Angles none of your competitors run yet

• 15 to 20 variations of a winner in two days

• Any language, cut for 9:16, 4:5, 1:1 and 16:9

see what it would make for you

Why not hire, outsource or use an AI tool?

SpeedData-backedCompetitor researchQualityScaleLearns

Reckon

Reads your account and your market every night, decides the next ad and makes it, with a human editor on every cut.

SpeedData-backedCompetitor researchQualityScaleLearns

In-house team

Knows the brand, the numbers and the rivals, but can only make so many ads a week.

SpeedData-backedCompetitor researchQualityScaleLearns

Creative agency

Researches your market and makes good work, delivered in weeks rather than a day.

SpeedData-backedCompetitor researchQualityScaleLearns

Freelancers

Quick on one ad, hard to scale, and the quality changes with the person.

SpeedData-backedCompetitor researchQualityScaleLearns

AI video tools

Fast and cheap, but they start from a prompt, with no data and no one checking the cut.

SpeedData-backedCompetitor researchQualityScaleLearns

From your ad account
to the next ad.

Connect once. Reckon reads, decides and makes the ad, and every result feeds the next one.

Connect your accounts.

Link Meta and Google, plus attribution if you use it, then add Reckon to Slack or Teams.

ConnectionsSample workspace

Ad accounts

Meta AdsConnectedGoogle AdsConnectedTikTok AdsComing soon

Attribution and BI

AppsFlyerConnectAdjustConnectPower BIConnect

Where Reckon works

SlackConnectedMicrosoft TeamsConnectClaudeConnect

History starts syncing now.Invite team

• A few minutes. History starts syncing the moment you connect.
• Your whole team. Everyone reads the same numbers.

It reads every ad.

Each night Reckon tags every ad you run, and your competitors' ads, by hook, angle, offer and format.

Ad7 · read last night1 of 142 ads

AngleWorked exampleHookCreator on camera, 3sOfferRates from 6.49% APRFormatUGC video · 30sClick → application4.7%

Worked examples are your best angle, and they get 12% of spend.Save to board

• Scored on your numbers. Each tag ranked by what it earned you.
• Rivals included. What they launched and changed since yesterday.

It decides what to make.

Each morning in Slack or Teams: one move, and a brief built from your winners and your rivals' ads.

Brief · Proof-first openerReady

0-3s

The hook, on screen

3-8s

The math, worked through

8-15s

The offer and the ask

StructureHook → worked example → offer

VoicePlain and direct. No claim without a test behind it.

Built from Ad7, Ad1 and 12 competitor ads.Export brief

• Proof attached. Every number links to the ad it came from.
• Hand it to anyone. Or give the brief to your own editors or agency.

It makes the ad.

Our agentic video harness builds the ad from the brief, and a human editor checks every cut before it reaches you.

Opener test · 3 cutsSample

A · Story

B · Rate

C · UGC

Built byOur agentic video harness

Checked byA human editor

DeliveredWithin 24 hours

Formats9:16 · 4:5 · 1:1 · 16:9

Three openers to test against each other. Reckon calls a winner once the evidence is in. Watch our ads

• First cut in 24 hours. Edits in 2 to 3 hours.
• Ready to upload. Cut for 9:16, 4:5, 1:1 and 16:9.

It grades the ad, and learns.

Each night Reckon checks the new ad against the other ads selling the same product.

Proof-first ad · 14 daysUpdated nightly

Click → application4.7%+52% Cost per application$142−21% Spend$6,420

Day 1Day 7Day 14

Verdict: scale. It beat the same-product average 12 of 14 days.Save learning

• Tracked from day one. Every ad, from the night it goes live.
• Feeds the next brief. What won and what lost both go into tomorrow's call.

Ask where you already work.
Get the answer with the evidence.

Slack, Teams, Claude, ChatGPT or Reckon itself. The same answer everywhere, with the numbers behind it.

SlackTeamsClaudeMCPChatGPTMCPReckon

slack

P

Priya 9:14 AM

@Reckon why did cost per application go up on Meta?

Reckon APP 9:14 AM

Creative fatigue, not targeting. Ad4 is on day 19 at 4.2× frequency and still takes the biggest share of spend.

Meta AdsLast 14 days

Ad4 · frequency4.2×

Ad4 · cost per application↑ 18%

Ad7 · cost per application−12%

See the evidenceOpen in Reckon

✅ 3👀 2

Mention @Reckon in any channel. The answer lands in the thread, with the proof.

Connect your AI

One plan, research to finished ad.

The price depends on how many ads you need each month.

Reckon

Reads, decides and makes the ad

• Reads every ad you run, and your competitors'
• Meta and Google (TikTok soon)
• What to make next, every morning
• Makes the ad: first cut in 24 hours
• Every cut checked by a human editor
• Edits in 2 to 3 hours
• 15 to 20 variations of a winner in two days
• Any language, every format

book a call

30-day free trial. No credit card needed.

See what Reckon says about your ads.

Book a call. We’ll walk you through Reckon on your own ads and show you what it would make next.

book a call

30-day free trial · No credit card needed

Questions before you connect?

The short answers. Anything else, ask us on a call.

What does Reckon cost?

Book a call. Reckon is priced by how many ads you need each month, and starts with a 30-day free trial, no credit card needed.

Does Reckon make the ads too?

Which platforms does Reckon support?

How is this different from Ads Manager?

Can I use Reckon inside Claude or ChatGPT?

How long does setup take?

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