Social Growth Engineers

official

Research short-form growth from your AI assistant: viral TikTok and Reels videos, the hooks that made them work, hook trends, app growth playbooks, SGE articles and reports. OAuth sign-in.

GitHub

What can you do with Social Growth Engineers MCP?

Find viral short-form videos — Ask for the most viral TikToks or Reels in a vertical, with the hooks that made them work.
Analyze a specific video — Get a breakdown of why a TikTok or Reel went viral, including its hook and content strategy.
Research app growth strategies — Pull the growth playbook behind a specific app, like Cal AI, or find similar apps and categories.
Search SGE articles and reports — Locate research on topics like UGC creator programs and generate reports from the library.
Check live App Store data — Retrieve current rankings and app details via the App Store Tracker integration.

Hosted MCP Server

npx add-mcp 'https://www.socialgrowthengineers.com/mcp'

Installs into Claude Code, Codex, Cursor and more

Documentation

Social Growth Engineers MCP server

Social Growth Engineers (SGE) gives your AI assistant the research behind short-form growth: viral TikTok and Reels videos, the hooks that made them work, app growth playbooks, articles and reports, plus live App Store data.

Website · Join SGE · Prometheus research agent · Official MCP Registry


Endpoint	`https://www.socialgrowthengineers.com/mcp`
Transport	Streamable HTTP (remote, hosted, nothing to install)
Auth	OAuth 2.1. Your client opens an SGE sign-in on first connect. No API key to copy.
Access	Included with an SGE membership
Registry name	`com.socialgrowthengineers/mcp`

What you can ask

"Show me the most viral TikToks for meditation apps this month and the hooks they used."
"Which hook formats are working best for fitness apps right now?"
"Break down the growth strategy behind Cal AI."
"Find SGE articles on UGC creator programs for apps."
"Analyze this TikTok: what made it go viral?"

Tools

Area	Tools
Viral videos	Search viral short-form videos, find similar videos, analyze a video, content analytics
Hooks	Hook intelligence: which openings and formats perform, by vertical
Apps	Search and list apps, app accounts, app growth strategy, similar apps, categories
Articles & reports	Search and read SGE articles, similar articles, generate reports
App Store data	Live rankings and app details via App Store Tracker

Connect

Claude Code

claude mcp add --transport http socialgrowthengineers https://www.socialgrowthengineers.com/mcp

Any MCP client (Claude Desktop, Cursor, Windsurf, VS Code…): add the URL as a remote MCP server, or use .mcp.json. Sign in when prompted.

{
  "mcpServers": {
    "socialgrowthengineers": {
      "type": "http",
      "url": "https://www.socialgrowthengineers.com/mcp"
    }
  }
}

Find it in MCP directories

Also from the same team

App Store Tracker MCP: iOS rankings, reviews, keywords and revenue estimates
Shortimize MCP: TikTok, Reels and Shorts analytics

About this repo


What it is	Config only: the MCP Registry entry (`server.json`) and a client config (`.mcp.json`). The server itself runs at the endpoint above.
How it deploys	Bump `version` in `server.json` and merge to `main`. The `publish` workflow republishes to the MCP Registry after a maintainer approves the run.
Ownership proof	DNS TXT record on socialgrowthengineers.com. The signing key is a GitHub environment secret.
Health check	`curl -s "https://registry.modelcontextprotocol.io/v0/servers?search=socialgrowthengineers"`

The files in this repo are MIT licensed. Use of the hosted service follows the terms at socialgrowthengineers.com.