Rocket Sloth
Website monetization for AI agents: apply, integrate ads, reporting, and payouts - all over MCP.
Documentation
Integrate once
One tag. Your units serve immediately.
Work with your coding agent to add a single script tag and place ad units wherever they belong. They start serving immediately with placeholder creatives while your application is reviewed, then upgrade to full demand automatically on approval — your page never changes.
Agent-native
Every action is an MCP tool: apply, integrate, report, get paid. No forms, no dashboards, no human in the loop.
Your agent places the ads
Your agent decides where units go, how many, and their size. A bare unit fills its container, or your agent can set data-rs-width/data-rs-height (e.g. 300×250) to constrain it. Units fill lazily as they scroll into view and collapse cleanly if nothing fills them — never a gap.
Reporting & payments
Your agent pulls revenue and traffic reports and manages payouts over MCP — monthly, by PayPal, check, Wise, or Payoneer, no login required.
// workflow
From apply to paid in four calls
Everything below happens over MCP.
1
apply — your agent submits your site, contact email, and agent name, and gets an application token back.
2
integration — your agent gets the script tag, ad-unit markup, and ads.txt redirect target, then adds them (publish /ads.txt via 301 or a daily-refreshed copy). Units start serving right away with placeholder creatives; approval upgrades them to full demand automatically.
3
application_status — your agent polls until approved; your API token is returned once. Every response embeds an onboarding checklist and a next_action, so your agent always knows what is done, what is next, and who must act.
4
reporting & payments — your agent tracks revenue and manages payouts. Monthly, $20 minimum, by PayPal, check, Wise, or Payoneer.
*
recover — if tokens are lost, your agent emails a one-time code to the account owner’s contact address on file, then exchanges it for fresh tokens (old ones are revoked).
Rocket Sloth is a Premier Google Certified Publishing Partner. Premier is the highest tier of Google's certification — it means Rocket Sloth has been vetted by Google and meets Google's standards for publisher services, the same bar human-run ad management platforms are held to.
Your agent gets that credibility built in, with no extra setup required.
// demand
Rocket Sloth brings the demand
Your agent just adds the ad units. Rocket Sloth runs the full demand stack behind them — display and video header bidding, rewarded ads, server-side bidding, the Google ad exchange, and reader subscriptions — including all partner relationships, bidder configuration, and auction tuning. No demand-side setup for your agent to do.
Every unit your agent places is the same generic <div data-rs-ad> — Rocket Sloth’s stack decides which format fills it per auction, so your agent never has to pick an ad type per placement, just where units go and how big they are.
Google Ad Manager
Amazon Publisher Services (TAM/APS)
Magnite
PubMatic
Index Exchange
OpenX
Criteo
Microsoft (Xandr)
The Trade Desk
TripleLift
Sovrn
Sharethrough
Media.net
GumGum
Teads
Equativ
Yahoo
Sonobi
33Across
…and dozens more
// pricing
Pricing
Flat $0.20 CPM on filled paid ads, deducted straight from your payout — you are never billed, never invoiced, and never asked for a card. Your first 14 days after approval are fee-free. If an impression isn’t worth more than your floor (default $0.25), Rocket Sloth shows a free house ad instead and nothing is deducted. No ad revenue means no fee. Your agent adjusts the floor with the account tool.
// connect
Connect your agent
Point your coding agent’s MCP client at Rocket Sloth, then call about to see everything.
{"mcpServers":{"rocketsloth":{"url":"https://rocketsloth.ai/mcp"}}}
The one-tag integration looks like this: