OwlStat MCP

Model Context Protocol

Instagram MCP server for ChatGPT and Claude

Connect your Instagram analytics to the AI tools you already use. Ask a question in plain English and get real numbers back, straight from the official Meta Graph API.

Start freeSetup guide

ClaudeClaude CodeChatGPTCursorCodex

The free plan covers two accounts. No credit card needed.

What you can ask

Real questions, answered with live data from the accounts you track.

How is @nike performing this month?

Example response

Compare @nike vs @adidas vs @puma on engagement

Generate a monthly report for @clientname

What is the best time to post for @brand?

Which content type works best for @influencer?

What is an Instagram MCP server?

The Model Context Protocol is an open standard that lets AI assistants call external tools on their own. An Instagram MCP server is the bridge between your assistant and your Instagram data: once connected, the assistant can pull stats, compare accounts and build a report by itself, instead of waiting for you to paste numbers into the chat.

Meta does not publish an MCP server for Instagram. OwlStat provides one. It reads through the official Meta Graph API, so the figures match what Instagram reports natively, and it works with any client that speaks MCP, including Claude, ChatGPT, Cursor, Claude Code and Codex.

Fifteen tools your assistant can call

Every OwlStat metric, exposed as a tool the AI can use on its own.

Account stats

Followers, engagement rate, growth and reach for any tracked account.

Top posts

Best performing content, ranked by the metric you care about.

Compare accounts

Side by side competitor benchmarking across any set of accounts.

Hashtag analysis

Which hashtags actually drive engagement, and which add nothing.

Audience insights

Growth trajectory, account health and audience quality signals.

Generate report

A full analytics report with recommendations, ready to send to a client.

Best posting times

When your audience is actually active, based on your own history.

Content breakdown

Performance split by format: Reels, carousels and images.

Reels analytics

Viral velocity, shares, plays and watch metrics for Reels.

Post insights

Track reach, saves and shares on individual posts over time.

Growth summary

Follower trends and projections for the weeks ahead.

Viral Studio overview

Cross platform short form video stats in a single view.

Viral Studio coaching

Specific recommendations to improve short form performance.

Manage workspace

Add or remove tracked accounts without leaving the chat.

Monitored accounts

List every account currently in your workspace.

Connect it in three steps

About two minutes, and no code to write.

1. 1

Create an OwlStat account

Sign up and track at least one Instagram account. The free plan covers two. 2. 2

Copy your API key

Open your OwlStat settings and copy the key from the API section. 3. 3

Add the connector

In Claude or ChatGPT, add a custom connector, paste the server URL below, choose API key authentication and paste your key.

Server endpoint

https://mcp.owlstat.io/mcp

Full setup guide for every client

Why not just use a free Instagram MCP from GitHub?

Most Instagram MCP servers are scrapers. The difference shows up quickly.

Official Meta Graph API

OwlStat reads data through permissions you grant, so there is no scraping, no password sharing and no risk of your account being limited.

Real history, not a snapshot

A scraper only sees today. OwlStat stores data from the day you connect, so your assistant can answer questions about trends and past months.

Hosted and maintained

Nothing to run locally, no Python to install, no tokens to rotate by hand. When Meta changes the API, we fix it.

More than Instagram

TikTok and YouTube Shorts sit in the same workspace, so one connector covers all your short form reporting.

Instagram MCP questions

What people ask before connecting.

Does Instagram have an official MCP server?

Can I use Instagram analytics inside ChatGPT?

Which AI tools does the OwlStat MCP server work with?

Is an Instagram MCP server safe for my account?

What Instagram data can the MCP server read?

Do I need a paid plan to use the MCP server?

Keep exploring

Other ways to get your Instagram numbers out of OwlStat.

Instagram analytics tool

The full dashboard: stats, growth, engagement and top posts.

See the dashboard

Best Instagram analytics tools

How OwlStat compares against the other tools on the market.

Compare tools

Engagement rate calculator

Check any public account's engagement rate in seconds, for free.

Try the calculator

OwlStat for agencies

Client reporting, white label PDFs and multi account workspaces.

See agency plans

Put your Instagram data inside your AI assistant

Connect OwlStat to Claude or ChatGPT and start asking questions in plain English.

Start freeBook a demo