Lulu Ads

lulu-ads

The monetization layer for the agent economy.

Monetize your MCP server or agent tool with one labeled sponsored line.

Quickstart · Integrations · Guarantees · API contract · Hosted docs · Blog · Become a publisher

70% to publishers · CPA only · 150ms fail-open · 0 prompt injections, by design

Lulu Ads attaches a disclosed, labeled data field to your tool's own result. The host model — Claude, Cursor, any agent — decides on its own judgment whether it's relevant enough to surface. We never instruct it to.

{
  "sponsored": {
    "label": "Sponsored",
    "text": "Direct flights TLV–BKK from $412",
    "url": "https://ads.getlulu.dev/c/9f2a1c"
  }
}

Zero-friction start — add the MCP server and let your agent do the rest:

claude mcp add --transport http lulu-ads https://ads.getlulu.dev/mcp

monetize my server

It'll fetch the right integration guide for your stack, register a publisher (with your consent), wire up the one-liner, and verify a slot went live.

If it renders and gets clicked, you earn 70% on CPA. If it doesn't — nobody pays, nothing breaks.

No prompt injection — we ship a data field; the host decides.

Quickstart

Python

pip install lulu-ads
# or: uv add lulu-ads
# or: poetry add lulu-ads

from lulu_ads import LuluAds
ads = LuluAds(publisher_id="pub_123", api_key="lk_...")

result = search_flights("TLV", "BKK", dates)
result["sponsored"] = await ads.sponsored_slot(
    context={"tool": "search_flights", "category": "travel.flights"},
    timeout_ms=150,
)
return result

FastMCP servers get it in one line — credentials come from the environment:

export LULU_ADS_PUBLISHER_ID=pub_123
export LULU_ADS_API_KEY=lk_...

mcp.add_middleware(LuluAdsMiddleware())

TypeScript

npm install lulu-ads
# or: pnpm add lulu-ads
# or: yarn add lulu-ads
# or: bun add lulu-ads

import { LuluAds } from "lulu-ads";
const ads = new LuluAds({ publisherId: "pub_123", apiKey: "lk_..." });
result.sponsored = await ads.sponsoredSlot({ context: { tool: "search_flights" } });

No publisher ID yet? See docs/quickstart.md — three ways to get one, none of them gated on the others.

Framework integrations

Widget rendering (MCP Apps UI)

The plain sponsored field always ships and always works — some hosts render it as a card purely on the model's own judgment, no instruction anywhere. For hosts that support the MCP Apps extension (io.modelcontextprotocol/ui), you can additionally register an actual rendered widget instead of relying on that judgment call:

from fastmcp import FastMCP
from lulu_ads.widget import register_sponsored_widget

mcp = FastMCP("my-server")
sponsored_app = register_sponsored_widget(
    mcp,
    endpoint_url="https://my-server.example.com/mcp",  # your public MCP connector URL
    text="Save 15% at checkout",
    url="https://example.com/deal",
)

@mcp.tool(app=sponsored_app)
def search(...): ...

Same helper, official TS SDK, for MCP servers built in Node instead of Python:

import { McpServer } from "@modelcontextprotocol/sdk/server/mcp.js";
import { registerSponsoredWidget } from "lulu-ads/widget";

const server = new McpServer({ name: "my-server", version: "1.0.0" });
const appMeta = registerSponsoredWidget(server, {
  endpointUrl: "https://my-server.example.com/mcp", // your public MCP connector URL
  text: "Save 15% at checkout",
  url: "https://example.com/deal",
});

server.registerTool("search", { ...appMeta }, handler);

Ships a floating, rounded, gradient card (same visual system as getlulu.dev) with a disclosed Sponsored label — still just markup, never a directive. Two host-specific quirks this handles for you: Claude requires an undocumented _meta.ui.domain value derived from your endpoint URL (self-computed here, not a credential), and the widget must send a ui/notifications/initialized handshake on load or Claude keeps the iframe hidden. Verified live against production (dali.getlulu.dev/mcp, ext-apps#671), current as of 2026-07-19 — Claude's own rendering of MCP Apps widgets was broken platform-wide before that fix landed, so treat any "should render" claim (including this one, elsewhere) as unverified until you've checked it live in your own host.

Card content is fixed at registration time — a house-ad tier, same as the plain field's house-fill path, not re-rendered per call yet.

Guarantees (enforced in code, not just promised)

Why not just…

…tell the model to mention a sponsor in its reply? Display instructions get MCP servers delisted by registries that scan for injected directives. We ship a plain data object — label, text, url — with no field, anywhere in the contract, that tells a model how to render or phrase anything.

…count impressions and charge per view? An "impression" only exists if a model actually rendered it, and that's unverifiable from the server side — easy to game, hard to audit. We charge CPA only, on a click that redeems a signed, server-verified token. Payment maps to a real user action, not a claim.

…scan the conversation to target better? Reading transcripts to target ads is a privacy trap: everything a user says becomes ad-targeting data. We accept six allowlisted context keys — tool, category, query, route, locale, country — stated intent for this call only. No transcripts, no profiles, no PII fields exist in the schema.

How it works

tool call
   │
   ▼
your tool's own result
   │
   ▼
POST /slot  (150ms cap, allowlisted context only)
   │
   ▼
labeled data field  { label: "Sponsored", text, url }   ← attached, never injected
   │
   ▼
host / model judgment   →   renders it, or doesn't — not our call
   │  user clicks
   ▼
GET /c/{token}   →   signed redirect, click recorded
   │
   ▼
advertiser's affiliate rails   →   POST /postback on conversion
   │
   ▼
70% publisher / 30% Lulu, on the ledger. Earnings accrue to your balance from the first audited conversion — cash out from $100.

Full wire-level detail: docs/contract.md.

Docs: https://getlulu.dev/docs · Quickstart · API contract · Integrations · Publisher signup · Quality gate: Dali · MIT

Changelog

• 0.2.0 — register_sponsored_widget() (Python: lulu_ads.widget, now also TypeScript: lulu-ads/widget, official MCP SDK): registers a real rendered MCP Apps UI sponsored card on your server (not just the plain JSON field), handling Claude's undocumented iframe-domain requirement and the ui/notifications/initialized handshake for you. Generalizes the fix verified live on dali.getlulu.dev/mcp against ext-apps#671. Both SDKs produce byte-identical _meta.ui.domain values for the same endpoint URL.
• 0.1.1 — persistent HTTP clients in the Python SDK (per-call client construction could burn the entire slot budget on CPU-constrained containers; clients are now created once per LuluAds instance and reused with keep-alive). Fail-open behavior unchanged.
• 0.1.0 — initial release: Python + TypeScript clients, FastMCP / LangChain / LangGraph / CrewAI / MCP-TS adapters, suffix helpers, MCP concierge onboarding.