Kadenza

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Meet Afaq, founder of Kadenza

“The experts who win are the ones you can see doing the work.”

Afaq builds personal brands for coaches, speakers and founders. Kadenza is the app he built from that work, for experts who'd rather prove what they know than post what everyone else is posting. If you'd rather hand it over, the Done-For-You plan is Afaq and his team doing it for you.

The people Afaq has backed

Coaches, speakers and founders he's run content for, and each one has a page with the real screenshots.

• Charlotte Hazelwood Fitness coaching 18,472,315 Instagram views, all organic Read the case study
• Mace Curran Public speaking 4.99M Instagram views, all organic Read the case study
• John Peslar B2B founder, sales tools 10,400+ comments asking for a guide Read the case study
• Jason O. Harris Keynote speaking Built from scratch keynote booking quiz and system Read the case study

See every case study

The proof

The personal brands we've built

• 200M+ views across the personal brands we've built Across the personal brands Afaq and his team have run, including Charlotte's and Mace's own analytics.
• 800K+ followers across the brands we've run The size of the audiences we've looked after on Instagram, YouTube and LinkedIn.
• 12,000+ leads for the brands we've run Quiz sign-ups plus comments asking for a guide

Done-for-you results by Afaq and his team. Your results depend on your niche, your content and your effort.

The problem

AI made everyone an “expert”.

AI has made content so easy that anyone can sound like an expert now. Real experts and industry leaders are in more demand than ever, but in a feed full of AI slop, they don't know how to show up and stand out.

• Most people don't realize this, but consistency is the real secret to growth. Here's what I learned 👇 12 likes3 comments
• 5 lessons I learned from failing (number 3 will surprise you) 🚀 9 likes2 comments
• Unpopular opinion: your network is your net worth. Agree? ♻️ 14 likes5 comments
• Stop scrolling. This one mindset shift changed everything for me. 7 likes1 comment
• AI won't replace you. A person using AI will. Repost if you agree 🔁 11 likes4 comments
• Here's the truth nobody tells you about personal branding 🧵 8 likes2 comments

So how do you grab attention when AI makes content easy and makes anyone look like an expert?

Examples written to show the pattern. Not real posts.

How Kadenza solves this problem

1. The problem Everyone posts the same AI tips.

   See what the top 1% really do

   Kadenza shows you what's really working for the experts in your industry, so you start from what's already proven.
2. The problem Buyers can't tell who's a real expert.

   Show what you know, on camera

   Your own AI uses Kadenza's data to give you questions and talking points for content that proves it, like an AI podcast episode, so people see you do the work.
3. The problem Attention goes nowhere.

   Turn the attention into clients

   Kadenza posts your content and runs your lead magnets, so the people who want more land in your email tool.

Here's how it works, step by step

How it works

You bring the expertise. Kadenza brings everything else.

The data is ours. The expertise is yours. Kadenza doesn't replace your expertise. It helps you show that expertise to the world in the right format.

1. Create your account and connect Claude.

   Sign up, then connect Kadenza to the Claude you already use. From then on, you just talk to Claude. Connecting my Kadenza account Example I just made a Kadenza account. Can you connect to it? Used Kadenza You're all set. I'm connected to your Kadenza account, and here's what I can see and help with now.
   • Your space:who you're for and what you talk about, so every idea I give you fits.
   • The people you follow:your competitors and what they've been posting, so we know what's working.
   • Your posts:how each one did, so I can tell you what your people like best.
   • Your calendar:what's going out and when, and I can add to it or move things around.
   • Your guides:the free guides you give away, and who's asked for each one. Where do you want to start? I'd add the people you want to keep an eye on first. Reply to Claude… Claude Illustration. Claude is a trademark of Anthropic.

2. Tell Claude whose work you want to learn from.

   Name the experts in your industry worth watching, and Claude adds them for you. Adding five competitors Example Add these five people to my competitors on LinkedIn and Instagram: @mayabrooks, @jordanlee.co, @sarahchenwrites, @omarhaddad and @kellymoss. Used Kadenza Done. All five are on your competitor list, on both LinkedIn and Instagram. Kadenza's reading their posts from the past six months now, and from here on it'll keep reading everything new they put out, so you'll always know what's working for them.
   • LinkedIn:Maya, Jordan, Sarah, Omar and Kelly are all in.
   • Instagram:all five are in there too, with their posts, carousels and reels. Want me to set up a dashboard so you can see what they're posting in one place? Reply to Claude… Claude Illustration. Claude is a trademark of Anthropic.

3. Kadenza brings you the data.

   Their posts land in one place, so you can see what the experts in your industry are putting out without checking every app. Example What's working right now for the experts you follow, and what's worth talking about on camera. LinkedInYouTubeShortsIG ReelsIG Carousels SortTop outliersMost reactionsMost commentsMost repostsNewest 48 postsSearch posts… @tomreyesco 5.8× Hook I stopped posting every day and my reach went up. Post copy Three good posts a week beat seven rushed ones. I spend the time I saved answering every comment in the first hour, and that's where the calls come from now. Expand 3.2K410133Open @mayamoves 4.2× Hook I raised my prices three times last year. My pipeline didn't shrink, it got better. Post copy Here's what changed, and the one line I added to every proposal. The clients who stayed were the ones I wanted anyway. Expand 2.4K31896Open @dansellsdesign 3.1× Hook Stop writing posts for your peers. Write them for the buyer who's nervous to call you. Post copy Your peers clap. Your buyers quietly read every word and then book a call. I learned this the slow way, so here are the three questions I answer in every post now. Expand 1.1K14238Open @priyabuilds 2.6× Hook The boring post that got me four client calls this week. Post copy No hook tricks, no big story. Just a plain list of what I'd fix on a coach's sales page, and why each one costs them money. Expand 8649721Open

4. Ask what's working for them.

   Claude tells you which of their posts are taking off right now, and what those posts have in common. What's working for the experts I follow Example What's working for the experts I follow this week? Used Kadenza Here's what took off with the experts you follow this week.
   1. 1.LinkedIn:An honest post about a slow month and what they changed4.2 times their usual
   2. 2.Instagram:A live teardown of a client's sales page3.1 times their usual
   3. 3.YouTube:A ten-minute video on how they got their first hundred clients2.6 times their usual What they have in common is that each one shows the expert doing the work, and each one puts the result in the very first line. Want talking points for a format you can record on the same idea? Reply to Claude… Claude Illustration. Claude is a trademark of Anthropic.

5. You decide what to do with it.

   Pick what you want to talk about, and Claude gives you talking points for it, never a script, so the thinking stays yours. This week's format Example Which format should I record this week, and what should I talk about? Used Kadenza I looked at what's been working in your industry. Three of the experts you follow had their best week pushing back on a take everyone repeats, and those posts got about twice their usual comments. So here's my pick for you this week: an AI podcast episode on that take. These are your questions, not a script. Answer them in your own words.
   1. Question one People keep saying “just post every day and the clients will come.” Is that true?
   2. Question two What did you change instead, and what happened? Give one real example from a client.
   3. Question three What would you tell someone who still believes it? Want five more questions for next week? Reply to Claude… Claude Illustration. Claude is a trademark of Anthropic.

6. Record it, then tell Claude to schedule it.

   Show up on camera your way, and Claude puts it on your calendar so it goes out on the days you pick. Example See your month or week. Open any post, or move a scheduled post after reviewing its new time. LinkedInYouTubeInstagram Sep 27 – Oct 3, 2026 MonthWeek Today Scheduled Posted Failed Sun Sep 27 10:00 AM What I'd do in my first month on LinkedIn Mon Sep 28 9:00 AM Three fixes for your pricing page Tue Sep 29 Today 8:30 AM I raised my prices three times last year Wed Sep 30 9:00 AM The boring post that got me four calls Thu Oct 1 8:30 AM Why I stopped posting every day 5:00 PM One question I ask every new client Fri Oct 2 No posts Sat Oct 3 No posts

7. Set up your lead magnets and the word people comment to get one.

   Pick the guide you want to give away and the word people comment to ask for it. Example Pricing checklist active Native designed guide 412 Views 186 Emails 45% View capture Copy link My fifty best hooks active Native designed guide 1208 Views 503 Emails 42% View capture Copy link Discovery call script active Designed guide 267 Views 131 Emails 49% View capture Copy link First client guide active Native designed guide 538 Views 221 Emails 41% View capture Copy link Offer builder sheet active Designed guide 189 Views 84 Emails 44% View capture Copy link Profile makeover active Native designed guide 326 Views 147 Emails 45% View capture Copy link Content calendar paused Link magnet 94 Views 38 Emails 40% View capture PreviewCopy link Follow-up templates active Link magnet 151 Views 59 Emails 39% View capture PreviewCopy link

8. Every email lands in your email tool.

   Everyone who asks for your guide leaves their email, and it goes into the email tool you connect. Example Your captured and imported contacts. Keep track of each lead, export them or send them to your email tool. 1,240 Page views 86 Emails 6.9% Conversion 6 leads Export CSV
   • Sam R. sam@… · Pricing guide · LinkedIn · 2m ago Sent to your email tool
   • Priya K. priya@… · Hook swipe file · Instagram · 1h ago Sent to your email tool
   • Tom W. tom@… · Pricing guide · LinkedIn · 3h ago Sent to your email tool
   • Ana L. ana@… · First client checklist · YouTube · Yesterday Sent to your email tool
   • Ben O. ben@… · Hook swipe file · Instagram · Yesterday Sent to your email tool
   • Lena M. lena@… · Discovery call script · LinkedIn · 2 days ago Sent to your email tool

Every week, ask Claude what's working in your industry and pick your next topic.

Your lead magnets do the rest, and the emails go straight into your email tool once you connect it.

Everything Kadenza can do

Pick a part and see what it does

See what's working

The Radar shows which posts from the people ahead of you on LinkedIn, Instagram and YouTube beat their own usual.

• Track the people ahead of you
• 4.2× means four times their usual
• Copy a post and ask your AI for your take

Example

What's working right now for the experts you follow, and what's worth talking about on camera.

LinkedInYouTubeShortsIG ReelsIG Carousels

SortTop outliersMost reactionsMost commentsMost repostsNewest

48 postsSearch posts…

@tomreyesco

5.8×

Hook

I stopped posting every day and my reach went up.

Post copy

Three good posts a week beat seven rushed ones. I spend the time I saved answering every comment in the first hour, and that's where the calls come from now.

Expand

3.2K410133Open

@mayamoves

4.2×

Hook

I raised my prices three times last year. My pipeline didn't shrink, it got better.

Post copy

Here's what changed, and the one line I added to every proposal. The clients who stayed were the ones I wanted anyway.

Expand

2.4K31896Open

@dansellsdesign

3.1×

Hook

Stop writing posts for your peers. Write them for the buyer who's nervous to call you.

Post copy

Your peers clap. Your buyers quietly read every word and then book a call. I learned this the slow way, so here are the three questions I answer in every post now.

Expand

1.1K14238Open

@priyabuilds

2.6×

Hook

The boring post that got me four client calls this week.

Post copy

No hook tricks, no big story. Just a plain list of what I'd fix on a coach's sales page, and why each one costs them money.

Expand

8649721Open

Personality Score

Every AI gives the same answer, until it knows your story.

Write a LinkedIn post about raising your prices.

Your AI on its own

Raising your prices can feel scary, but it's one of the most powerful moves you can make as a freelancer. 🚀 Know your worth, communicate your value and be confident. Remember: you're not selling a service, you're selling a transformation. 👇

Nothing here came from you.

Your AI with your Personality Score

I lost my biggest client the week I raised my rates.Your story Two months later I'd replaced them with three better clients.

My best clients stayed when I doubled my rates. The ones who left were never a fit.Your take

The first price you give is the price they remember.Your line

Every line came from something you told it. It never makes you up.

You tell it once: your stories, the side you take on the big questions in your niche and the way you talk. It takes about thirty to sixty minutes, and every post after that is built from you.

The difference

Easy content vs expert content

The job

The AI slop way

The Kadenza way

Where the idea comes from

A prompt and a guess

What's working for the experts in your industry this week

Who's in it

Nobody, or an AI voice

You, on camera

What it proves

That you can use an AI

That you know your stuff

How it's made

Ten posts in ten minutes

One honest recording, posted where your buyers are

How it sounds

Like every other post in the feed

Like you on a good day

The comments

A few likes, then nothing

Questions and guide requests, sent to your lead magnets

What buyers think

“I could ask ChatGPT that myself”

“I want this person on my problem”

Pricing

Cheaper than the evenings you spend guessing

One product, a few ways to buy it. Every plan is the whole thing with the Lead Engine included, and the only choice is how much you want us doing for you.

Do it yourself

The whole product, run by you.

$117/ month

Month to month, and you can stop whenever you like.

• Track up to 50 competitors on each platform
• Find their viral posts and viral outliers
• Transcribe their videos to see what the top experts say
• Ideas and talking points from your own Claude or ChatGPT
• Schedule posts from one calendar
• Create lead magnets on LinkedIn and Instagram that collect emails
• Send every lead to your email tool of choice
• Do all of this by talking to Claude or ChatGPT directly

Most popular

Done with you

We set it up, then you run it.

One-off setup, then $117/mo

$1,799once

We set everything up once, so all you do is talk to Claude or ChatGPT.

Everything in Do it yourself, plus:

• We set everything up for you, once
• Your accounts connected
• Your competitors added and tracked
• Your Claude or ChatGPT connected
• Your first lead magnet live
• Then you just talk to Claude, and it's all ready
• One-off fee, then the normal monthly price

Done for you

We run it end to end and you approve.

$2,799/ month

Your LinkedIn end to end, setup included. You just approve what goes out.

Everything in Do it yourself, plus:

• Your LinkedIn, run end to end
• Afaq and his team run it for you
• Research, content and posting, all done for you
• Your attention turned into leads
• You just approve what goes out
• Setup included, no setup fee

In every plan

• Track up to 50 competitors on each platform LinkedIn, Instagram and YouTube. What they post, when they post it, and what actually works.
• Write, schedule and post Drafts, images, carousels and a calendar. Posting is live on LinkedIn and Instagram.
• Turn comments into leads Someone comments your keyword, your guide arrives in their DMs, and the lead lands in the email tool you already use.
• Profile warmup on LinkedIn Get seen by the right people, so they know who you are before you ever message them.
• Connect to Claude or ChatGPT Using the built-in API and MCP, so you can run the whole thing by talking to it.

Only 47 founding spots left at 40% off. After that, the founding price closes. You keep the price for as long as you stay.

Questions

The things people ask

Anything else, ask before you buy. We'd rather talk you out of it than sell you something that doesn't fit.

Isn't Kadenza an AI tool too?

Yes, and we're open about it. AI does the busywork, like the research, the scheduling and the follow-ups. Your expertise, your face and your opinions stay yours, because that's what your buyers are trusting.

I'm not comfortable on camera. Is this for me?

Yes. You get the questions before you hit record, you can take as many goes as you like, and there's never a script to remember. Answering a question is a lot easier than performing.

What if I don't know what to talk about?

That's the main thing Kadenza solves. It shows you what's working for the experts in your industry, and your own AI turns that into talking points for what you want to say.

What do I need to record?

Your phone and your laptop camera are enough. Kadenza Studio for Mac is coming soon, and it'll record both at once, plus your screen.

Will it work in my industry?

It works wherever people hire experts. The talking points come from your industry's own data, so the topics are always yours.

Do I need another AI subscription?

No. You connect the Claude you already pay for, and that's the one doing the writing. Without one you can still use the dashboard for research, drafts, schedules and results.

What if I only care about LinkedIn?

That's fine, and honestly it's how most people should start. Research works across all three, posting and your own results are live for connected LinkedIn and Instagram accounts, and you can add YouTube whenever you want it.

Does Kadenza post for me?

Yes, once you've checked it. Nothing goes out without you saying yes. Drafts wait for you, and the only things that publish on their own are the ones you put in the calendar yourself.

Is my account safe if I connect it?

Your accounts stay yours. You connect them, you decide what goes out, and you can disconnect any of them in one click.

Can I get my stuff out?

Yes. Everything you've made, in one file, whenever you want it, and you can delete the account for good from Settings.

Why is the yearly price capped at forty-seven people?

Because forty percent off is a lot and I'd rather give it to the people who back this early than run it forever. When the forty-seven are gone, that price closes.

Are these results from the app?

They're done-for-you results, from Afaq and his team doing the work for these clients. Kadenza packages the same playbook into an app you can run yourself, and your results depend on your niche, your content and your effort.

Can you do it for me?

Yes. That's the Done-For-You plan, and it's the same service these clients got, run by Afaq and his team. You'll find it in the pricing section above.

Who is Afaq?

He's the person who built Kadenza. He builds personal brands for coaches, speakers and founders, and Kadenza is the app he built from that work, for experts who'd rather prove what they know than post what everyone else is posting. The Done-For-You plan is him and his team doing it for you.

Start showing your expertise in a world full of AI slop.

And start building the trust your personal brand needs.

No long contract, and you can cancel any time.