Content for AI Agents

Give Your AI Agent Content Superpowers

Research, write, optimize, publish, host, and monitor content — all from your AI assistant. One prompt does what used to take 5 tools and a full afternoon.

Works with Claude Code, Cursor, Windsurf, Lovable, Replit, and any MCP-compatible tool. Just connect Frase and start prompting.

Start Free Trial →See It In Action

6

Pipeline Stages

8

AI Platforms Tracked*

7

Ready-Made Workflows

19

Tool Categories

See It In Action

Type a Prompt. Get Published Content.

This is what it looks like when your AI assistant has Frase connected. One prompt triggers an entire content workflow.

Frase — AI Agent

Write & PublishAI VisibilitySite AuditOptimize & GEOAuto-Fix

>

Use Frase to research the top results for "AI content strategy", create a content brief, write a full article, optimize for SEO and GEO until it scores 85+, then publish to WordPress

Running content pipeline via Frase...

Analyzing top results

Pulled top 10 ranking pages for "AI content strategy"

Classifying intent

Intent: informational · Format: long-form guide

Researching topic

Deep-dive research across 20 sources — 14 content gaps found

Finding questions

Found 18 People Also Ask queries + related searches

Creating brief

Generated brief: 8 sections, 2,400 target words, 12 must-cover topics

Writing article

Wrote draft: "The Complete Guide to AI Content Strategy"

Scoring content

Initial scores — SEO: 52/100, GEO: 44/100

Getting recommendations

9 SEO recommendations + 5 GEO improvements identified

Applying fixes

Applied all 14 recommendations automatically

Re-scoring91/100

Final scores — SEO: 91/100, GEO: 87/100

Publishing

Published to WordPress at mybrand.com/blog/ai-content-strategy

📄The Complete Guide to AI Content Strategy

Words

2,412

SEO Score

91/100

GEO Score

87/100

11 steps completed · Published → mybrand.com/blog/ai-content-strategy

Works with Claude Code, Cursor, Windsurf, Lovable, Replit, and any MCP-compatible tool

Try These Prompts

Copy, Paste, Publish

Real prompts you can use today. Paste into Claude Code, Cursor, or any MCP-compatible tool.

Create

>

Use Frase to research [keyword], write an SEO-optimized article about [topic], score it for SEO and GEO, and publish to my CMS

Frase runs the full pipeline: SERP analysis, content brief, draft, optimization loop, and CMS publishing. One prompt.

Published article with 85+ SEO and GEO score

Paste into any AI assistant with Frase MCPCopy

Monitor

>

Use Frase to check if our brand is cited when AI answers [query] — scan up to 8 platforms and show competitor benchmarks

Frase scans ChatGPT, Perplexity, Claude, Gemini, AI Overviews and more. Shows citations, positions, and AI crawler activity.

AI visibility report with competitor benchmarks

Audit

>

Use Frase to audit mybrand.com, score every page for SEO and GEO, and give me a prioritized fix list

Frase crawls your site, scores each page against top-ranking content, identifies content gaps, and builds a prioritized action plan.

Site audit with scored pages and prioritized fixes

Optimize

>

Use Frase to score this article for SEO and GEO, show what’s missing vs top results, apply fixes until it hits 85+, then republish

Frase scores against top-ranking content, identifies topic and GEO gaps, applies fixes iteratively, and republishes when the target score is met.

Optimized and republished with SEO + GEO scores

Research

>

Use Frase to analyze the top 5 competitors for [keyword] and show me the content gaps we need to fill

Frase pulls top-ranking pages, compares topics, structure, and coverage, then identifies exactly what your content is missing.

Competitor gap analysis with specific content recs

Auto-Fix

>

Use Frase to monitor all published content and auto-fix anything that drops more than 3 positions in rankings

Frase watches for ranking drops, analyzes what changed in competitor content, re-optimizes your pages, and applies fixes automatically for review and republish when ready.

Autonomous detect → fix → republish loop

Publish

>

Use Frase to write an article about [topic], optimize for SEO and AI search, and publish to Frase CMS — I want it live on the web in one prompt

Frase researches, writes, optimizes for SEO and GEO, then hosts the finished article on Frase CMS. One prompt, live on the web.

Live article hosted on Frase CMS with SEO + GEO scores

Advanced Use Cases

One Prompt. Entire Workflows.

These aren't simple tasks — they're multi-step operations that would take hours manually. Frase handles the full workflow autonomously.

Content Cannibalization Fix

>

Frase, analyze my site for content cluster gaps, find pages that are cannibalizing each other, grab the underperforming content, and rewrite it to fix the overlap

1

Site audit identifies cluster overlaps

2

Finds cannibalizing pages competing for same keywords

3

Pulls the underperforming version

4

Rewrites to differentiate and eliminate overlap

5

Scores the rewrite for SEO and GEO before publishing

AI Search Visibility Overhaul

>

Frase, check how my top 20 pages appear in AI search engines, rewrite the ones that aren’t being cited, and track improvement

1

Scans your top pages across up to 8 AI platforms

2

Identifies which pages are cited and which are invisible

3

Rewrites uncited pages with GEO optimization

4

Republishes updated content

5

Sets up ongoing monitoring to track citation growth

Playbook-Driven Batch Publishing

>

Frase, run my ‘Enterprise Blog Post’ playbook for these 15 topics, only publish if every quality gate passes

1

Loads your custom content playbook with brand rules

2

Runs the full pipeline for each of the 15 topics

3

Every article is scored against your quality thresholds

4

Only articles that pass all gates get published

5

Failed articles are flagged with specific fix recommendations

Autonomous Ranking Recovery

>

Monitor my site’s rankings. When anything drops more than 5 positions, automatically analyze why, rewrite, and re-publish

1

Continuously monitors all published content rankings

2

Detects any page that drops more than 5 positions

3

Analyzes what changed in competitor content

4

Rewrites and re-optimizes the affected page

5

Applies fixes automatically for review and republish when ready

Template-Driven Content at Scale

>

Create a ‘Product Comparison’ template from my best-performing comparison article, then use it to generate 20 new comparison pages

1

Extracts the structure from your top-performing article

2

Creates a reusable template with sections, word counts, and boilerplate blocks

3

Generates 20 new comparison pages using the template

4

Each page is scored for SEO and GEO before publishing

5

Only pages that pass quality gates go live

Every use case above runs end-to-end from a single prompt. No switching tools. No manual steps.

Built-In Agent

Need More Power? Meet the In-App Agent.

Everything on this page works through MCP and external AI tools. But Frase also has a built-in AI agent with exclusive capabilities you can't get anywhere else — topic clusters, content atomization, programmatic SEO, AI image generation, and more.

Natural conversation. No setup required — it's already inside Frase.

Explore the In-App Agent

Works Everywhere

Connect Frase to Your Favorite AI Tool

Coding agents, app builders, personal assistants, or your own CLI scripts — Frase plugs in with one API key.

Coding Agents

Claude Code

Run Frase tools directly from your terminal

Cursor

Build content workflows inside your editor

Windsurf

Connect Frase and create content from your IDE

VS Code Copilot

Use Frase tools alongside GitHub Copilot

GitHub Copilot

Research and publish content without leaving your editor

Gemini

Scaffold content workflows with Gemini and Frase

CLI / REST API

Integrate Frase into any custom workflow or script

App Builders

Lovable

Add content automation to apps built in Lovable

Replit

Add Frase to any Replit project in seconds

Bolt

Power your Bolt apps with automated content

v0

Build full-stack content apps with v0 and Frase

Personal Agents

OpenClaw

Give your OpenClaw agent content superpowers

The Content Pipeline

Every article is automatically quality-checked before publishing

Six automated stages that run end-to-end. No handoffs between tools. No steps skipped.

Six stages. Automated. Repeatable. Your content publishes when it passes quality checks — not when someone remembers to click a button.

ResearchUnderstand the landscape

Brief & WriteStructure and generate

Score & GateObjective quality checks

PublishPublish & host on Frase CMS

MonitorTrack across AI + Google

Auto-FixContent Watchdog

Like competitor research before a campaign — understand what already works before creating anything new.

Deep-dive research on any topic

Analyze top-ranking pages for any keyword

Classify search intent (informational, transactional, etc.)

Break down competitor content strategies

Mine People Also Ask and related queries

AI Visibility

The Metric That Replaces Impressions

40% of search queries are now answered by AI. Traffic from Google is declining. The question isn't “do you rank?” — it's “do AI platforms cite you?”

AI Visibility Check

“What's the best SEO tool for content optimization?”

ChatGPT✓ Cited (position 2)

Perplexity✓ Cited (position 1, with source link)

Claude✗ Not cited

Gemini✓ Cited (position 3)

AI Overview✗ Not cited

Your brand: cited in 3/5 AI platforms

Create content optimized for Google AND AI

Publish to CMS

Monitor: Do AI platforms cite this content?

Not cited? Apply GEO optimization suggestions

Republish → Re-monitor

Track citation growth over time

SEO tools tell you if you rank on Google. Most tracking tools tell you if AI mentions you. Frase does both — and fixes it when you don't.

Most AI visibility trackers give you the middle box. Frase gives you the entire loop.

One Platform vs. Five Subscriptions

Stop Stitching Tools Together

The Point-Solution Stack

Clearscope / Surfer — Optimization

Jasper / Writer — Content Generation

WordPress / Webflow / Sanity — Publishing

Otterly / Profound — AI Visibility

Semrush / Ahrefs — Research & Data

Custom integrations — Duct tape

5–6

API Keys

$500+

/month

Weeks

To Integrate

vs

The Frase Stack

Research & SERP Analysis

Content Creation & Briefs

SEO + GEO Optimization

CMS Publishing

AI Visibility Monitoring

Auto-Fix Watchdog

1

API Key

$49

/month

5 min

To Integrate

Capability	Frase (one platform)	Point-solution stack
Auth setup	1 API key	5–6 API keys
Agent integration	Full lifecycle, 1 connection	Data retrieval only (Semrush, Ahrefs)
Data flow	Automatic (brief → content → published)	Manual copy-paste between tools
AI Visibility + Fix	Track AND fix in one workflow	Track only (separate tool)
Agent skills	9 skills, works with 18+ AI tools	None
Automated content pipeline	Built-in pipeline with quality gates	DIY from scratch
Cost	From $49/mo, all plans include API	$500+/mo combined
Time to integrate	5 minutes (one MCP command)	Days/weeks

Track AND Fix — Not Just Track

Most AI Visibility Trackers Show You the Problem. Frase Fixes It.

Capability	Frase	Otterly	Profound	Peec	Scrunch AI
AI platform tracking	8 platforms	6 platforms	9 platforms	4 platforms	3 platforms
Custom prompt monitoring	✓	✓	✓	Limited	✓
Competitor benchmarking	✓	✓	✓	✗	✓
GEO optimization	✓	✗	✗	✗	✗
Content creation	✓	✗	✗	✗	✗
Content optimization	✓	✗	✗	✗	✗
CMS publishing	✓	✗	✗	✗	✗
Auto-fix pipeline	✓	✗	✗	✗	✗
Agent integration (MCP)	✓ Full lifecycle	✗	✗	✗	✗
REST API	✓ All plans	Limited	Contact sales	✗	✗
Content hosting	✓	✗	✗	✗	✗

Newer tools like Writesonic GEO and Zerply are beginning to add content execution capabilities alongside monitoring.

The Complete Picture

Everything in One Platform

Other MCP servers retrieve data. Frase's MCP creates, optimizes, and publishes content.

Capability	Frase	SEO Tools	AI Trackers
Automated content pipeline	✓ Full pipeline	✗	✗
Agent Integration (MCP)	✓ Full lifecycle	✓ Data retrieval only	✗
AI Visibility (up to 8 platforms)	✓	✗	✓ Track only
GEO Optimization	✓ Track + fix	✗	✓ Track only
Content creation → publish	✓ End-to-end	✗ Optimization only	✗ Monitoring only
REST API (all plans)	✓ Included	Limited or enterprise-only	Limited
Built-in CMS / web hosting	✓	✗	✗
Agent Skills	9 skills (18+ AI tools)	✗	✗
CLI Access	22 commands	Limited	✗
Research → Host pipeline	✓	✗	✗
Auto-fix watchdog	✓	✗	✗
Quality gates (scoring)	✓ Automated	✓ Manual only	✗
Webhook automation	✓	✗	✗

Ready-to-Use

7 Pre-Built Workflows

Don't build from scratch. Use these proven workflows out of the box.

Create an SEO Article10 steps

Research → brief → outline → generate → optimize → publish → monitor. Full content pipeline.

Content Pipeline8 steps

Fully autonomous pipeline with quality score gating. Content doesn't publish below your target threshold.

Content Watchdog5 steps

Auto-fix: detect performance drops, re-optimize, republish. No manual intervention.

Keyword Research4 steps

SERP analysis + intent classification + opportunity scoring. Full keyword landscape.

Competitor Analysis6 steps

Top-ranking page analysis with gap identification and content recommendations.

Content Audit7 steps

Full site crawl with prioritized action plan for SEO and GEO improvements.

Content Optimization5 steps

Score, review, apply improvements iteratively until target score is reached.

Agent Skills

Skills That Work With 18+ AI Tools

Skills teach AI assistants how to use Frase effectively — not just what tools exist, but when and how to use them together.

Content Pipeline

End-to-end content creation with research, writing, optimization, and publishing.

SEO Audit

Comprehensive site audit with prioritized recommendations and fix tracking.

AI Visibility

Monitor and optimize brand visibility across 8 AI search platforms.

Content Optimization

Score content against top-ranking pages and apply improvements iteratively.

GEO Optimization

Optimize content for AI search citations across ChatGPT, Perplexity, Claude, and more.

Atomization

Transform long-form content into social posts, email snippets, Twitter threads, and more.

Playbook Automation

Run repeatable content playbooks with quality gates and approval workflows.

Competitive Intelligence

Analyze competitor content strategies, find gaps, and track positioning over time.

CMS Publishing

Publish and host content on Frase CMS or push to WordPress, Webflow, and Sanity.

What's Under the Hood

Every Content Workflow, Covered

From research through monitoring — every stage of the content lifecycle has dedicated automation.

Research

Deep-dive into any topic. Pull sources, extract insights, and export findings.

SERP Analysis

Analyze top-ranking pages, classify search intent, and mine People Also Ask queries.

Content Briefs

Generate structured briefs with headings, topics, and target keywords.

Content Creation

Write full articles, import existing content, and manage your content library.

Optimization

Score content for SEO and GEO, get fix recommendations, and apply them automatically.

Site Audits

Crawl your site, score every page, and get a prioritized list of improvements.

AI Visibility

Track brand citations across up to 8 AI platforms, benchmark competitors, and monitor AI crawlers.

Analytics

Track content performance, traffic, rankings, and conversions across your site.

Publishing

Push content directly to Frase CMS, WordPress, Webflow, or Sanity.

Webhooks

Get notified when content is published, scores change, or rankings shift.

Competitive Analysis

Analyze competitor content, find gaps, and track their positioning over time.

Sites & Jobs

Manage connected sites and monitor background job progress.

Site Health

Monitor site health scores, detect issues, cannibalization, and link graph problems.

Opportunities

Surface growth opportunities: keyword gaps, content decay, ranking drops, and untapped topics.

Clusters

Group related content into topic clusters. Identify pillar pages and supporting content gaps.

Atomization

Rules & Governance

Define content standards, brand rules, and quality gates. Evaluate content against your ruleset.

Playbooks

Create and run repeatable content playbooks with built-in quality gates and approval workflows.

Templates

Extract, create, and apply reusable content templates for consistent output at scale.

FAQ

Frequently Asked Questions

What is the Content Operations Engine?

The Content Operations Engine is Frase’s automated pipeline that runs your entire content workflow end-to-end. Every article goes through automated research, scoring against quality standards, and publishing — no manual handoffs between tools, no forgotten steps, no publishing content that hasn’t been quality-checked. Think of it as an automated editorial workflow that runs the same way every time, whether you’re producing 1 article or 100.

What is the Frase MCP server and how do I set it up?

The Frase MCP server connects your AI assistant (Claude Code, Cursor, Windsurf, Lovable, Replit, and more) to your Frase account. Install it with one command: `claude mcp add frase -- npx -y @frase/mcp-server`. Set your FRASE_API_KEY environment variable, and your AI assistant can research, write, optimize, publish, and monitor content automatically.

Do I need an enterprise plan for API access?

No. API and MCP access are included on every Frase plan starting at $49/mo. No sales calls, no enterprise-only gating.

Can I use Frase with Claude Code, Cursor, and Windsurf?

Yes. Frase works with Claude Code, Cursor, Windsurf, VS Code Copilot, Lovable, Replit, Bolt, v0, OpenClaw, and any MCP-compatible tool. One API key, works everywhere.

What’s the difference between MCP tools, workflows, and skills?

Tools are individual actions (e.g., analyze a search result, publish content). Workflows chain multiple tools into complete processes (e.g., the Content Pipeline workflow runs research → brief → write → score → publish → monitor). Skills are higher-level packages that teach AI assistants how to use Frase effectively — they work with any AI tool, not just coding agents.

How does AI Visibility tracking work programmatically?

Create monitoring prompts via the API (e.g., “What is the best SEO tool?”), specify which AI platforms to track (ChatGPT, Perplexity, Claude, Gemini, etc.), and Frase monitors your brand’s citations across all of them. You get alerts when visibility changes, competitor benchmarking, and crawler activity logs. All accessible via API or MCP.

Can I publish content directly from my AI assistant?

Yes. Frase includes its own built-in CMS and integrates with WordPress, Webflow, and Sanity. Your AI assistant can publish content directly to Frase CMS or any connected platform — from Claude Code, Cursor, Windsurf, Lovable, or any connected tool. No browser, no dashboard, no copy-pasting.

What’s the Content Watchdog and how does auto-fix work?

The Content Watchdog is an autonomous workflow that monitors your published content for performance drops. When it detects declining rankings or lost AI citations, it automatically re-optimizes the content, applies fixes, and republishes. It’s like having an always-on editor that catches problems and fixes them automatically.

How does Frase compare to Semrush and Ahrefs MCP servers?

Semrush and Ahrefs MCP servers are data retrieval only — they can pull rankings and keyword data, but can’t create content, optimize it, score it, publish it, or fix it. Frase covers the full content lifecycle from research through monitoring and auto-fix. Other integrations read data. Frase creates, optimizes, and publishes content.

Set Up in 60 Seconds

Connect Frase to your AI assistant and start prompting.

Claude CodeCursorWindsurfVS Code CopilotCLI

Copy

claude mcp add frase -- npx -y @frase/mcp-server

# Set your API key
export FRASE_API_KEY=sk_live_your_key

That's it. Start using 95 tools in your next prompt.

Interactive Docs

Full API reference with try-it-now interface

Open

OpenAPI Spec

Import into Postman, Insomnia, or generate SDKs

Open

@frase/mcp-server

MCP server for Claude Code, Cursor, Windsurf & more

Open

@frase/cli

22 commands, --json flag, works in CI/CD

Open

@frase/agent-skills

9 skills for any MCP-compatible AI tool

Open

REST API

Integrate Frase into any custom script, pipeline, or workflow

Open

API Key

Your API key from Settings → API

Access

API on every plan. No enterprise tier required.

Skills

npm install @frase/agent-skills

Thousands of teams

4.8★ on G2

GDPR compliant

Cancel anytime

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Give Your AI Agent Content Superpowers

Research, write, optimize, publish, host, and monitor — from one prompt.

✓Works with Claude Code, Cursor, Lovable & more

✓95 MCP tools

✓Starts at $49/mo

✓7-day free trial

Start free for 7 days

No credit card required

Try Frase Free →