Startup OG
Startup OG — это каталог программного обеспечения и инструментов для стартапов и независимых основателей. Сравнивайте альтернативы бок о бок с ценами, используйте бесплатные инструменты и читайте руководства для основателей.
Документация
Distriova
Get listed. Know it's live.
CChangelog.md
git log → pretty public changelog in under 5 minutes
Recently added
New verified products
Distriova
Get listed. Know it's live.
Marketing & SalesPaid- SSoloBill Edit. Preview. PDF. No signup. No watermark. Finance & AccountingPaid
- CChangelog.md git log → pretty public changelog in under 5 minutes Developer ToolsPaid
- OOGSnap Offline social / OG card studio — paste title → download every share size Design & CreativePaid
Manifolds
Manifolds deanonymizes and researches your users at signup, so you can know who your users actually are.
Developer ToolsPaid
LaunchShelf
Ship a polished Tailwind landing page in minutes
Design & CreativePaidSEOCheckPilot Free SEO audit plus AI search visibility tracking Marketing & SalesFreemium
JevModel
Bilingual AI decision workbench — turn tough choices into clear, scored decisions.
Productivity & Project ManagementFreemiumSubmit Your Startup Where startups launch Marketing & SalesFree
RobotTraining.jobs
Find robot training and operator jobs with verified hourly pay.
OtherFree
ReadyHermes
Your own hosted Hermes Agent, ready in seconds
AI & Machine LearningFreemium
BacklinkGenie
AI outreach agent that finds prospects, writes pitches, and sends emails.
Marketing & SalesPaid
Browse by category
Software for every part of your startup
16 categories, from AI and developer tools to marketing, design and analytics.
- 785 productsFinance & AccountingInvoicing, payments, accounting and finance tools.
- 642 productsAI & Machine LearningAI assistants, agents, image and video tools, and ML platforms.
- 431 productsProductivity & Project ManagementProject, task, notes and team workflow tools.
- 364 productsDeveloper ToolsAPIs, hosting, testing, monitoring and build tools.
- 354 productsE-commerceStore builders, payments, shipping and merchant tools.
- 297 productsHealthcareHealth, wellness and medical software.
- 285 productsMarketing & SalesSEO, email, CRM, advertising and outreach tools.
- 214 productsSecurity & PrivacySecurity, identity, privacy and compliance tools.
Compare software
Compare alternatives side by side
See how a product stacks up against its closest alternatives: pricing, strengths and who each one suits.
Latest comparisons
OpenEMR alternatives
The world's leading open-source medical record software.
Pinecone alternatives
The vector database to build knowledgeable AI
Cookiebot alternatives Automated cookie consent and ad platform signaling for GDPR and global privacy compliance
DocuSign alternatives
#1 Electronic Signature and Intelligent Agreement Management platform
Telegram alternatives
Cloud-based messaging app focused on security, speed, and unlimited chats.
- M Mapbox alternatives Maps, Navigation, Search, and Data
Alteryx alternatives
Automate data workflows and deliver AI-powered insights faster
FourKites alternatives
AI Supply Chain Orchestration & Visibility Platform
CircleCI alternatives
Autonomous validation for the AI era - ship trusted code at AI speed.
[Best-of list16 products
Best Accounting Software
For most small businesses and freelancers, Xero is the strongest all-around pick with bank feeds, invoicing, and payroll in one place. FreshBooks suits freelancers and service businesses that want simple invoicing and payments. For UK-based freelancers and contractors, FreeAgent is the best choice because it handles HMRC tax filing and payroll directly.Read the list](https://startupog.com/best-accounting-software) [Best-of list7 products
Best AD Management Platforms
For ad management platforms, the strongest picks are Permutive for privacy-safe data collaboration across premium publishers, Mediavine for content publishers and bloggers wanting a managed platform with audience insights, and The Trade Desk for data-driven marketing teams needing programmatic buying across channels like CTV and audio. Each suits a different need: Permutive for privacy-first activation, Mediavine for publisher revenue growth, and The Trade Desk for omnichannel demand-side buying.Read the list](https://startupog.com/best-ad-management-platforms) [Best-of list11 products
Best AI Chatbots
The best AI chatbots are Ada for enterprise support automation, ManyChat for social messaging and lead capture, and kapa.ai for product and docs assistants. Ada suits large support teams, ManyChat suits creators and small businesses, and kapa.ai suits teams adding AI to their own products.Read the list](https://startupog.com/best-ai-chatbots) All best-of lists →
Free tools
Free tools for founders
Calculators, generators and checkers that run in your browser. No account needed.
- MarketingSEO AuditFind on-page issues. Fix them. Check again.Open tool
- BusinessInvoice GeneratorCreate an invoice. Save a draft. Bill again.Open tool
- BusinessGST Invoice GeneratorGST invoices with HSN codes, your logo and a clear tax breakdown.Open tool
- BusinessHSN Code FinderFind HSN and SAC codes. Carry them straight into an invoice.Open tool
- MarketingUTM BuilderGenerate clean, trackable campaign URLs.Open tool
- CalculatorsProfit Margin CalculatorMargin, markup and profit from cost and price.Open tool
- CalculatorsROI CalculatorReturn on investment % and net profit.Open tool
- GeneratorsSlogan GeneratorDozens of catchy tagline ideas, instantly.Open tool
Free to useNo account neededWorks in your browser
Founder guides
Practical guides for founders
Guides on getting listed, distribution, invoicing, funding and running a small business.
GST Invoice Checklist: What to Include Before Sending
Oct 12, 2026 GST Invoice Checklist: What to Include Before SendingA practical pre-send GST invoice checklist covering Rule 46 requirements, document selection, HSN/SAC rules, place of supply, and e-invoicing validation.
Invoice Payment Terms for Freelancers: Wording and Examples
Sep 25, 2026 Invoice Payment Terms for Freelancers: Wording and ExamplesChoose freelancer invoice payment terms, use copy-ready wording with exact due dates, deposits and milestones, and follow a practical late-payment workflow.
Best Directory Submission Services for Startups: 10 Compared
Sep 25, 2026 Best Directory Submission Services for Startups: 10 ComparedCompare 10 startup directory submission services by price, submission method, proof of live listings, badge rules, and what to check before buying.- On-Page SEO Audit Checklist: What to Fix First
- Your Outreach Got More Efficient. And Less Effective.
- Startup Equity Split: How Co-Founders Divide Shares Fairly
- 7 Product Market Fit Signals for Bootstrapped Startups
- SaaS Backlinks for Indie Hackers: 2026 Strategy Guide
- How to Validate Startup Idea Free on $0 Budget
List your product
Get your product in front of founders
Add a profile with your description, screenshots and links. Founders can find it by category, search and comparison pages.
- 1
Add your product
Enter your details, screenshots and links. - 2
Verify your listing
Add our badge for free, or pay $19 once. - 3
Get found
Your page can appear in categories, search and comparisons.
Community listing
Free
Add the Startup OG badge to your site to verify your listing.
- Directory listing
- Dedicated page after verification
- Keep your details up to date
Paid listing
$19 one time
Get verified without adding a badge to your site.
- Everything in the free listing
- No badge requirement
- One payment, no subscription
Want more visibility? Explore featured placements
FAQ
Frequently asked questions
How Startup OG works, and what to know before you list or buy.
What is Startup OG?
Startup OG is a directory of software and tools for startups and small teams. Each product has a profile, and where we have enough information we compare it with its closest alternatives. We also publish free tools and founder guides.
How do I find the right software?
Browse by category, search for the job you need done, or open an alternatives page to compare a product you already know with its competitors. Verified listings are confirmed by their owners.
Is it free to list my product?
Yes. You can list for free by adding the Startup OG badge to your website and completing verification. There is also a $19 one-time option that does not require the badge.
What does the verified badge mean?
It means the owner has completed Startup OG’s listing verification. Verified listings can have a dedicated product page. It is not a rating or an endorsement of product quality.
Can I browse products that haven’t been claimed?
Yes. Unclaimed profiles stay in the directory and link to the product’s own website. Dedicated product pages become available after verification.
Are the free tools really free?
Yes. The calculators, generators and utilities in our free toolkit work in your browser without an account.