Firemark AI

npx add-mcp 'https://app.tryfiremark.com/mcp'

Claude and ChatGPT read your AI visibility data. Ask about your share of AI answers, rank, competitors and cited sources in plain language, and get answers from your latest published run.

What is the AI visibility MCP server?

The short answer

The Firemark MCP server lets Claude, ChatGPT and other AI assistants read your results directly. It returns your latest published run, with answer snippets of up to 500 characters, and it never starts runs or touches billing.

It reads

Eight read tools cover your brands, overview, engines, competitors, cited sources, prompts and run log.

It drafts

An assistant can interview you and draft a prompt set, or propose prompts and competitors to add or remove.

You confirm

A member of the account approves or discards every draft in the app. Nothing runs or is charged before that.

The numbers are the ones your screens show, counted by the rules on the method page. To see them first, open the demo report.

Connect it to Claude and ChatGPT

Add the server URL as a connector in your AI app, sign in with your Firemark account and approve access. The steps are the same idea in both apps, and neither needs an API key.

1. Copy the server URL It is the same for every account, shown below.
2. Add a connector In Claude or ChatGPT, open the connector settings and add a custom remote MCP server with that URL.
3. Sign in The app opens the sign-in page. Use the account that holds your brands.
4. Approve access Check the assistant's name and the permissions on the consent page, then choose Allow.
5. Ask a question Start with "Which brands do I track?" and go from there.

Server URL https://app.tryfiremark.com/mcp

What your assistant can read

Eight read tools return the latest published run, the same figures and sentences your screens show. Each result also tells the assistant how to read the numbers, including which engines were short.

Tool	What it returns	Example question
list_brands	The brands in the accounts you belong to, each with its state, last and next run, and how many prompts it tracks. Assistants call this first.	Which brands do I track, and when did each last run?
get_overview	The headline for the latest run: answers naming the brand out of answers collected, the Overview sentence, outcomes, counts by funnel stage and by engine, and any movement or rank claim the rules allow.	How many AI answers named us in the latest run?
get_engines	Each engine in the latest run: answers naming the brand, the share (on a base of 20 or more), the 95% range, counts by funnel stage, outcomes and the engine's history by run.	Which engine names us least?
get_competitors	Each tracked competitor against your brand: answers naming it, by engine, head to head and rank. A competitor named in fewer than 10 answers has no figures.	Which competitor overtook us on Perplexity?
get_sources	The sites the answers cite, with answers citing each one, split into answers that name your brand and answers that name a competitor and not you. Site level only.	Which sites does AI cite when it names a rival and not us?
list_prompts	Your prompts with one verdict per engine for the latest run, filtered and sorted as the Prompts screen does. Snippets are off by default and limited to 10 rows when on.	Which prompts are we absent from on ChatGPT?
get_prompt	One prompt with each engine's verdict, position, sentiment, competitors named, how often you were named over recent runs, and a snippet of up to 500 characters around your brand's name.	What does the AI say about us for this prompt?
get_runs	The run log, newest first: date, number, status, coverage by engine, answers collected and engines left out, plus the next scheduled run. It works before the first run is published.	Did last night's run finish, and when is the next one?

Tools that draft changes for you to confirm

Five more tools draft a prompt set or propose changes. They write a draft and a review link, and never change a brand.

Tool	What it returns	Example question
interview_start	Starts, or resumes, a five-step interview that ends in a draft prompt set, and says what to ask next. Nothing is run or charged.	Help me set up tracking for a new brand.
interview_submit_step	Stores your answers to one step (brand, competitors, buyer types, offering, review) and returns the next.	Our competitors are these three sites.
interview_get_basket	The prompts suggested so far, each with its funnel stage, buyer type and whether it names your brand or a competitor.	Show me the prompts you suggest.
interview_save_draft	Saves the finished interview as a draft and returns a link where a member confirms it in the app. The draft tracks nothing until then.	Save this as a draft for me to confirm.
propose_changes	For a brand that already runs: prompts and competitors to add or remove, written as a proposal with a review link. It never edits the brand.	Propose three prompts to add for our new product.

What the AI visibility MCP server cannot do

An assistant connected through MCP cannot start a run, change your schedule, touch billing or members, or return a full answer. No tool on the list does any of these.

Start a run

Runs follow your schedule. No tool starts one.

Change schedule or engines

Cadence and engines are set by you and your plan in the app.

Touch billing or members

Plans, payments and who is on the account stay in the app.

Edit a brand or a confirmed prompt set

Assistants can only draft or propose. A member approves or discards in the app.

Return full answers

Only counts, verdicts and snippets of up to 500 characters. Cited pages are never returned.

Read other accounts

A brand you are not a member of answers exactly as one that does not exist.

Example questions to ask Claude or ChatGPT

Ask in plain language and the assistant picks the tool. These answers come from the demo report, so they match the numbers on the demo page.

For SEO and marketing leads

Demo data

SEO leadHow many AI answers named us in the latest run?

Assistant, via MCPNamed in 312 of 625 answers across five engines, a 50% share. You rank #2 of 6, behind Tool A, and your site was linked in 183 answers.

Tool: get_overview

Demo data

SEO leadWhich engine names us least?

Assistant, via MCPGemini: 50 of 125 answers, 40%. ChatGPT is highest at 78 of 125, 62%, so the blended 50% hides a 22-point gap.

Tool: get_engines

Demo data

SEO leadWhich competitor overtook us on Perplexity since the first run?

Assistant, via MCPTool B. It went from #4 to #1 on Perplexity, from 25 to 85 answers naming it. You went from #1 to #2, from 40 to 71.

Tool: get_competitors

For founders and CMOs

Demo data

FounderIs AI sending buyers to us or to a rival?

Assistant, via MCPBoth. You are named in 50% of answers and rank #2, up from #4 in run 1. Tool A is still ahead, named in 361 of 625 answers, 58%.

Tool: get_overview

Demo data

FounderWhere in the buying journey do we lose?

Assistant, via MCPResearch. You are named in 84 of 200 research answers, 42%, against 118 of 225 compare answers, 52%, and 110 of 200 decision answers, 55%.

Tool: get_overview

Demo data

FounderWhich sites are cited when a competitor is named and we are not?

Assistant, via MCPTool A's own site in 98 answers, Review site C in 74 and Tool B's site in 57.

Tool: get_sources

For ecommerce and retail brands

Demo data

Ecommerce leadWhich retailers and review sites does AI cite for our category?

Assistant, via MCPRetailer B is cited in 238 of 625 answers and Review site C in 226. Your own site is cited in 150.

Tool: get_sources

Demo data

Ecommerce leadWhich product questions are we absent from on ChatGPT?

Assistant, via MCPMostly research and decision questions, such as whether carbon plate shoes make you faster, and whether Brand B is worth the price. Both name Brand B and leave you out.

Tool: list_prompts

Demo data

Ecommerce leadDraft a prompt set for our new trail line.

Assistant, via MCPI asked five short questions about your brand, competitors, buyer types and offering, then saved a draft. Open the link to review it. Nothing runs or costs anything until a member confirms it.

Tool: interview_save_draft

Troubleshooting the MCP connection

Most problems are a missed permission or a brand with no finished run yet. To disconnect an assistant, choose Revoke beside it on the Connect the MCP page in the app; it loses access on its next request. You can also remove the connector in your AI app.

The connector will not connect

Check the URL is exactly https://app.tryfiremark.com/mcp, sign in with the account that holds your brands, and choose Allow on the consent page. If it still fails, remove the connector from your AI app and add it again.

The assistant says it needs a permission

The connection was approved without the permission to draft changes. Connect again and allow both permissions on the consent page.

The assistant says there is no data yet

Read tools use the latest published run, so a new brand has nothing to read until its first run finishes. The run log shows when that is.

A brand is missing

The assistant only sees brands in accounts you are a member of. Check you signed in with the right account, or ask the account's owner to invite you.

The assistant reports a server error

Nothing was changed. Try the question again in a minute. If it keeps happening, email us with the assistant's name and the time.

Still stuck? Email support@tenpointlabs.com.

AI visibility MCP FAQ

MCP

How does MCP work, and which AI apps does it connect to?

MCP lets Claude and ChatGPT read your AI visibility results. Connect the Firemark MCP server to Claude or ChatGPT, sign in with your Firemark account, approve access, then ask questions in plain language. Read tools cover brands, overview, engines, competitors, cited sources, prompts and the run log.

What can an AI assistant do with my data through MCP?

It reads your latest published run, with answer snippets of up to 500 characters and no full answers. It can draft a prompt set or propose changes to your prompts and competitors, and you confirm them in the app. It cannot start runs, change your schedule or engines, or touch billing or members.

Is it safe to connect an AI assistant to my account?

You sign in with your own account and approve the connection on a consent page that names the assistant and what it can do. There are two permissions, read your results and draft changes, and nothing an assistant drafts takes effect until a member confirms it in the app. Removing a member from the account ends that person's access at once.

Can the assistant see the full AI answers or the pages they cite?

No. It gets counts, verdicts and a short snippet of up to 500 characters around your brand's name. Full answer text and cited pages are not returned, and cited sources are shown at site level only.

Does it work with AI apps other than Claude and ChatGPT?

The server is a standard remote MCP server that uses OAuth sign-in, so other assistants that support remote MCP servers can connect in the same way. Claude and ChatGPT are the two this page describes.

Why does my assistant say there is no data yet?

Read tools use the latest published run, so a brand has nothing to read until its first run finishes. Until then the assistant can still read the run log and see when the next run is scheduled.

Ready to connect? See the plans and start tracking, then add the server to your AI app.