Great Question

Connect once. Work anywhere.

MCP: Run your research from inside Claude, Cursor, ChatGPT, Gemini, or CoPilot

Design studies, build screeners, invite your customers, and synthesize what they told you, all without leaving the chat. Every finding backed by the real session highlights behind it.

Connected tools

Works with the AI assistants your team already uses

Connect once through the Great Question MCP and run your entire research workflow from any of these tools: create studies, recruit participants, build screeners, analyze results, and pull insights.

• Claude Spin up studies, recruit participants, and analyze results. The full research workflow from Claude and Claude Code.
• Cursor Run your whole research operation without leaving your IDE: create studies, build screeners, and pull insights.
• ChatGPT Launch surveys and interviews, manage participants, and dig into results inside ChatGPT.
• Gemini From recruiting to synthesis, operate the entire platform through Gemini.
• Copilot Create studies, invite candidates, and surface insights via Microsoft Copilot.

MCP What is MCP?

Model Context Protocol (MCP) is an open standard that lets AI tools securely connect to, and work inside, external software.

For Great Question, that means Claude, Cursor, and ChatGPT can now do your research for you. Not just read what’s in your repository, actually design studies, invite your customers, and bring the findings back.

MCP

Capabilities What you can do

130+ things your AI can do across the research workflow: from designing studies to verifying findings against the real highlights behind them.

Find interviews & tests

Search sessions

Search your research repository by topic, participant, or keyword. Surface relevant insights without leaving your workflow. “Find interviews about checkout friction”

Browse active research

List studies

See what research is in progress across your organization. Filter by team, owner, or status. “Show active studies from Mobile team”

Moderated studies

Create interviews

Spin up interview studies with guides, participant limits, screeners, and incentives. “Create an interview about pricing”

12+ question types

Create surveys

Build surveys with multiple choice, scales, open-ended questions and more. Perfect for quick validation. “Create a 5-question NPS survey”

End to end From a prompt to a finished study

Everything from study design to synthesis, across interviews, surveys and prototype tests, your panel, scheduling, and insights, without leaving your AI assistant.

Design studies

Create interviews, surveys, and prototype tests with incentives, participation caps, screeners, and skip logic.

Manage your panel

Create and update candidate profiles, custom attributes, and segments, with consent and GDPR built in.

Recruit participants

Shortlist candidates from your panel onto any study and send screener invitations in seconds.

Schedule and assign

Set interview booking limits and notice, and add moderators and observers to sessions.

Analyze sessions

Read speaker-attributed transcripts, highlights, match scores, and survey and prototype responses.

Synthesize insights

Pull findings, stories, and curated highlight reels, and export insights as a PDF.

MCP features

MCP coverage across the entire research workflow

Read + write access across candidate management, study design, scheduling, recruitment, analysis, synthesis, and more.

01

Candidates

Participants & panel

3 capabilities

Candidates

Write

• Create & update profiles
• Manage custom attributes
• Permanently forget (GDPR)
• Full profiles & history
• Search by name, email, study, date

Candidate Segments

New

• View & search saved segments
• Filter candidate search by segment

Consent Forms

Write

• Attach a consent form to any interview, survey or unmoderated study
• Browse & search signed consent forms

02

Design

Studies & screeners

3 capabilities

Studies

Read

• View, list & search all study types

Interviews, Surveys & Prototype Tests

Write

• Create, update & delete studies
• Assign to teams & transfer ownership
• Incentives (manual / Tremendous) & currency
• Participation caps (total + weekly)
• Set study language and localization
• Build unmoderated tests for card sort, tree test, prototype test, questions, welcome screens, permission set up
• Interview scheduling, provider & duration
• Screeners with qualification & skip logic

Study Messaging & Templates

Write

• Compose & edit invitations, screener invites & reminders
• Templates across 13 message kinds
• Merge tags

03

Scheduling

Calendar & team assignment

3 capabilities

Interview Calendar

Write

• Set availability, booking limits, timezones, and buffer time
• View booking windows, daily/weekly limits
• Set scheduling notice & livestream options

Interview Moderators

Write

• Add/update/remove moderators & observers
• View assigned team members

Teams

New

• View & search teams for assignment

04

Recruit

Shortlist & invite

2 capabilities

Shortlist Candidates

Write

• Shortlist onto any study type
• Interview, survey or prototype studies
• Auto-skips ineligible candidates

Screener Invitations

Write

• Invite for interview studies
• Invite for survey studies
• Invite for prototype test studies

05

5 capabilities

06

Synthesize

Insights & knowledge base

2 capabilities

Insights

New

• Findings & stories
• Export as PDF
• Search by creator, study, title

Reels

Read

• Curated highlight reels with video
• Search by creator, study, title

WriteWrite = action

ReadRead = search

NewNew = shipped recently

Use cases

Built for product builders

Four ways teams are using Great Question inside their AI tools right now.

01

Write PRDs with the customer voice

Pull customer quotes, pain points, and feedback directly into your product specs. No more switching tabs or digging through old research decks.

Find interviews about payment friction, then help me write the problem statement for my PRD

02

Research-informed roadmap prioritization

Query what research exists before prioritizing features. Identify gaps in your understanding and create quick validation studies to fill them.

What research do we have about settings? Create a survey to fill the gaps.

03

Launch a study without leaving your chat

Describe what you want to learn. Your AI designs the study, writes the screener, invites customers, and books the calendar, all from one prompt.

Recruit 30 weekly-active PMs for an interview about our new settings flow. Screen out anyone at companies under 100 people.

04

Synthesize research results instantly

Ask a question, run the research that answers it, and synthesize the results, without leaving Claude.

Create a weekly check-in survey for beta testers

Setup Get started in 3 steps

Connect Claude to Great Question in minutes. Set up docs here.

Add the MCP server

Run this command in Claude Code to add Great Question as an MCP server.

claude mcp add --transport http great-question https://greatquestion.co/api/mcp/v1

2

Authorize access

Your browser opens to Great Question. Review the permissions and click Authorize. Your existing role permissions apply.

3

Start using

Ask Claude to review past research and create a new study. Search sessions, list studies, or create new research, all from your terminal.

Demo

See it in action

Watch how to build a PRD with voice of customer data using Claude and Great Question. Setup docs here

Comparison

The most complete MCP integration for research

Great Question is the most complete MCP out there, with 130+ ways you can use the MCP to operate Great Question, included with Enterprise plans.

Other Platforms	Great Question
Native MCP Server	Limited*
Search Research Sessions
List Studies
Create Interview Studies
Create Surveys
OAuth 2.1 Security	Varies
Enterprise Role Permissions	Limited

*Some platforms offer MCP through third-party connectors like Zapier with limited functionality.

Trust and security Enterprise-grade security

Your research data stays protected with the same security you expect from Great Question.

OAuth 2.1 Authentication

Industry-standard authorization flow. Your credentials never touch AI tools directly.

Learn more

Role-Based Permissions

Your existing Great Question permissions apply automatically. See only what you’re authorized to see.

View permissions

SOC 2 Type II

Complete data separation between accounts. Enterprise-grade security certifications.

Visit Trust Center

Free guide

The ultimate guide to the MCP for UX research

A complete guide on how to use the MCP with research.

Get the guide

Enterprise

Get the MCP on your account

The Great Question MCP is included with Enterprise plans. Tell us about your team and we’ll get you connected.

Get started

Ready to run research from a chat?

Design studies, invite your customers, and synthesize what they told you, all from inside Claude, Cursor, or ChatGPT.