seo-aeo-best-practices

작성자: sanity-io

포괄적인 SEO 및 AEO 최적화 가이드로, 메타데이터, 구조화된 데이터, EEAT, AI 대응성을 다룹니다. Google, ChatGPT, Perplexity 및 유사 플랫폼에서 전통적인 검색 엔진 최적화(SEO)와 AI 답변 엔진 최적화(AEO)를 모두 포함합니다. 기술적 SEO 필수 요소인 메타데이터, Open Graph 태그, 사이트맵, robots.txt, hreflang 및 국제 SEO 구성을 제공합니다. Article, FAQ, Breadcrumb 및 Product 스키마에 대한 JSON-LD 구조화된 데이터 패턴을 제공합니다. 구현합니다...

npx skills add https://github.com/sanity-io/agent-toolkit --skill seo-aeo-best-practices

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SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

When to Apply

Reference these guidelines when:

Implementing metadata and Open Graph tags
Creating sitemaps and robots.txt
Adding JSON-LD structured data
Optimizing content for featured snippets
Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
Evaluating content quality using EEAT principles

Core Concepts

SEO (Search Engine Optimization)

Optimizing content to rank well in traditional search results (Google, Bing).

AEO (Answer Engine Optimization)

Optimizing content to be selected as authoritative answers by AI systems.

EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

Google's framework for evaluating content quality.

References

Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See references/ for detailed guidance:

references/eeat-principles.md — EEAT implementation and author schema
references/structured-data.md — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
references/technical-seo.md — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
references/aeo-considerations.md — AI/AEO considerations (AI Overviews, crawler management)