upGrowth Growth Toolkit

Meet Grove. Your AI growth strategist. Get a free diagnosis in 4 minutes.

Try Grove Free

When your buyer asks AI, who gets named? Run a free check

Check AI Answer Gap

Transparent Growth Measurement (NPS)

Free MCP server for Claude, ChatGPT and Gemini CLI

upGrowth Growth Toolkit

Connect it once and your AI assistant can work out CAC, LTV, ROAS, PPC forecasts, ACoS, YoY and YTD growth, SEO ROI, MDR charges and creator earnings from your own numbers, generate schema markup, meta tags and robots.txt files, check AI crawler access, and pull sourced 2026 growth moves by Indian companies, without leaving the chat.

https://upgrowth.in/connected-app/mcpCopy URL

Transport Streamable HTTPAuth NoneProtocol MCP 2025-06-18Version 1.4

29read-only tools

0sign-ups or API keys

0copies of your inputs kept

4sectors of 2026 research

What can the Growth Toolkit do?

29 read-only tools: growth, ads and payments maths on numbers you give it, SEO and AI visibility utilities, creator income estimates, and our Growth Moves research, so your assistant stops guessing.

The assistant picks the right tool from your question; you never have to name one. Version 1.4 added 17 tools on 29 October 2026.

Ads, payments and unit economics 10

unit_economics

CAC, LTV and payback

CAC, LTV, the LTV to CAC ratio and CAC payback in months.

max_affordable_cac

Maximum affordable CAC and CPL

The most you can pay per customer or lead at a target LTV to CAC ratio.

customer_lifetime_value

Customer lifetime value

Repeat-purchase CLV for D2C and ecommerce, with discounting and LTV to CAC.

roas_check

ROAS and break-even ROAS

Return on ad spend against the break-even ROAS your margin implies.

ppc_forecast

PPC and Google Ads forecast

Budget to clicks, conversions, CPA, ROAS, profit and break-even CPA.

ad_budget_planner

Ad budget for a customer target

The monthly budget, clicks and leads needed to win a set number of customers.

acos_check

Amazon ACoS and TACoS

ACoS, ROAS, break-even ACoS from margin, and TACoS against total sales.

campaign_roi

Campaign ROI

ROI on revenue and on gross profit for content, email, events or recruitment campaigns.

break_even

Break-even

Break-even units and revenue, contribution margin and units for a profit target.

mdr_charges

MDR charges

The MDR fee on card or gateway sales, GST on it, the effective rate and what settles.

Growth and reporting 7

period_change

YoY, MoM or % change

Simple % change between 2 periods, including sales and revenue growth.

ytd_growth

YTD growth

Year-to-date against the same months last year, plus a simple run rate.

growth_rate

Compound growth (CMGR, CAGR)

Total growth plus compound growth per month, quarter or year.

growth_projection

Growth projection

Projects a value forward at a compound rate, with doubling time and time to target.

ecommerce_metrics

AOV, conversion rate, revenue per visitor

Plus the sessions you need to hit a revenue target.

share_of_voice

Share of voice

Your share against competitors on any count, including AI assistant citations.

attrition_rate

Attrition and churn rate

Period and annualised attrition for employees or customers.

SEO and AI visibility 6

seo_roi

SEO ROI

Monthly return on SEO spend and the extra traffic needed to break even.

ai_crawler_access_check

AI crawler access check

Reads a site’s robots.txt and llms.txt and reports which AI crawlers are allowed or blocked.

robots_txt_generator

robots.txt generator

Allows or blocks AI crawlers by purpose: training, AI search and on-demand fetches. Never blocks Googlebot.

schema_generator

Schema markup generator

JSON-LD for FAQ, local business, organization, article, product, person and breadcrumb.

content_seo_check

Content SEO check

Exact word count, keyword density and placement, readability and long sentences on pasted text.

meta_tags_builder

Meta tags builder

Title, description, canonical, Open Graph and Twitter card tags with length checks.

Creator and publisher income 4

youtube_earnings

YouTube earnings and watch hours

Earnings from views and your RPM, and watch hours against the Partner Program bar.

instagram_earnings

Instagram earnings

Brand-deal income from your rates per post, story or 1,000 followers.

engagement_rate

Engagement rate

By followers, reach, impressions or views, for any platform.

website_ad_revenue

Website ad revenue

AdSense-style revenue from pageviews and page RPM or CPM.

Research and contact 2

find_growth_moves

Growth Moves 2026 research

Documented 2026 moves by Indian fintech, e-commerce, healthtech and SaaS companies, each with a source.

book_strategy_call

Talk to upGrowth

A link to book a 30-minute strategy call, used only when you ask.

The research tool draws on our Growth Moves 2026 series, which covers January to September 2026.

How do I connect it?

Paste the server URL into your assistant’s connector settings and choose no authentication. Pick your assistant below.

gemini mcp add --transport http upgrowth https://upgrowth.in/connected-app/mcp

{ "mcpServers": { "upgrowth": { "httpUrl": "https://upgrowth.in/connected-app/mcp" } } }

Is it available inside Google Gemini or AI Mode?

Not yet. Google opened its Connected Apps Platform preview on 28 October 2026 with a waitlist for production access. We submitted the Growth Toolkit on 29 October 2026, and Google says it selects a limited number of apps. We’ll update this page if it goes live in the Gemini app or AI Mode. Read what Google Connected Apps means for Indian brands.

Where else is the Growth Toolkit listed?

It’s in the official MCP Registry and open source on GitHub, and it’s under review in the Claude and ChatGPT directories. Status as of 30 October 2026.

Live

Official MCP Registry as in.upgrowth/growth-toolkit
Source code on GitHub (MIT licence)
Glama MCP directory

Submitted, in review

Claude connectors directory, ChatGPT plugin directory, Docker MCP Catalog, MCP.Directory, Cursor Directory, mcpservers.org and the awesome-mcp-servers lists on GitHub. We’ll add links here as each one goes live.

What should I ask it?

Give it your real numbers in plain language. Each answer below is what the live server returned on 29 October 2026.

“I spent Rs 4 lakh to win 50 customers paying Rs 2,500 a month at 70% gross margin and 4% monthly churn. What’s my LTV to CAC?”

unit_economics5.47:1. CAC Rs 8,000, LTV Rs 43,750, payback 4.6 months.

“Same business. What’s the most I can pay for a customer at 3:1, and per lead if 10% of leads convert?”

max_affordable_cacRs 14,583 per customer and Rs 1,458 per lead, with an 8.3-month payback at that CAC.

“Revenue went from Rs 42 lakh last October to Rs 55 lakh this October. What’s our YoY growth?”

period_change**+30.95% YoY**, an absolute gain of Rs 13 lakh.

“If SEO adds 5,000 visits a month at a 2% conversion rate and Rs 3,000 per sale, is Rs 1 lakh a month worth it?”

seo_roi200% monthly ROI. Break-even is about 1,667 extra visits a month. The tool flags that SEO gains build over several months.

“Does nytimes.com block AI crawlers?”

ai_crawler_access_check8 of the 9 bots checked are blocked, including GPTBot, ClaudeBot, PerplexityBot and Google-Extended. Googlebot is allowed.

“We did Rs 5 lakh in card sales at 2% MDR. What do we actually pay, and what settles?”

mdr_chargesRs 11,800 in total: Rs 10,000 MDR plus Rs 1,800 GST, an effective 2.36%. Rs 4,88,200 settles.

“Write me a robots.txt that blocks AI training but keeps us in ChatGPT and Perplexity search, and hides /wp-admin/.”

robots_txt_generatorA ready-to-upload file that blocks GPTBot, ClaudeBot and Google-Extended, leaves the search crawlers allowed and keeps /wp-admin/ private.

“Rs 1 lakh a month on Google Ads at Rs 25 CPC, 3% conversion, Rs 2,000 per sale and 40% margin. Does it make money?”

ppc_forecastNo: Rs 4,000 loss after ad spend. 120 conversions at Rs 833 CPA, against a break-even CPA of Rs 800.

“100,000 views a month, Rs 80 RPM, 4-minute average views and 800 subscribers. What do I earn, and am I near YouTube Partner Program?”

youtube_earningsRs 8,000 a month. About 80,000 watch hours a year at this pace, well past 4,000, but you need 1,000 subscribers.

“Is Rs 3.2 lakh revenue from Rs 1 lakh ad spend profitable at 35% gross margin?”

roas_checkROAS 3.20x against a break-even of 2.86x, so Rs 12,000 gross profit after ad spend.

“What did Indian SaaS companies do to grow in 2026?”

find_growth_movesSourced moves from our SaaS edition, each with a link to the original report.

What happens to my data?

The server doesn’t keep the numbers you send. It processes each request, replies and holds no copy. It never asks for personal information.

The other 28 tools

Run entirely on our server, including the generators and the content check. They make no calls to any other service.

AI crawler access check

The only tool that contacts another website. It fetches only the public robots.txt and llms.txt of the domain you name, identified as upGrowth-Growth-Toolkit. If a site’s firewall refuses the fetch, the tool says so instead of guessing.

Results are planning estimates, not financial advice. See the Growth Toolkit terms and our privacy policy.

Want this built for your own product?

Google, OpenAI and Anthropic now let users act inside brands from the chat window. If your customers will start asking an assistant to check, quote or book instead of visiting your site, the question is which of your tasks to expose first. That’s the work we do.

Book a 30-minute strategy call

Last updated 30 October 2026. Growth Toolkit version 1.4.2, run by upGrowth Digital LLP, Pune. Read how we built it.

Contact Us

{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://upgrowth.in/#organization","name":"upGrowth","url":"https://upgrowth.in","email":"contact@upgrowth.in","address":{"@type":"PostalAddress","streetAddress":"31, Cloud-9, S. No. 46/1/3 & 46/1/1, Plot No. 63,","addressLocality":"Mohammedwadi, NIBM Road","addressRegion":"Pune, Maharashtra","postalCode":"411028","addressCountry":"India"},"logo":{"@type":"ImageObject","@id":"https://upgrowth.in/#logo","url":"https://upgrowth.in/wp-content/uploads/2021/09/upgrowth-logo-1.png","contentUrl":"https://upgrowth.in/wp-content/uploads/2021/09/upgrowth-logo-1.png","caption":"upGrowth","inLanguage":"en-US","width":"200","height":"200"},"contactPoint":[{"@type":"ContactPoint","telephone":"+91 97663 34689","contactType":"customer support"}],"description":"About upGrowth\nupGrowth is a growth marketing company based in Pune, India, working at the intersection of digital and AI. upGrowth started operating in 2017 and was incorporated as upGrowth Digital LLP on 18 October 2018. It is co-founded by Bhaskar Thakur (Thinker in Chief) and Amol Ghemud (Optimizer in Chief), and has served 250+ clients across India, the UAE and the wider GCC.\nCore Philosophy:\nupGrowth bridges the digital and AI worlds to build repeatable growth engines rooted in experimentation, data, and modern customer journeys.\nWhat They Do:\nThey use data to understand customer behavior, ensuring a continuous flow of prospects by marketing on the right channels. Their team helps businesses scale swiftly and disrupt markets through data-driven marketing solutions and creative campaigns that drive customer acquisition and engagement.\nTheir growth strategies include a unique blend of proven marketing concepts, digital and social campaigns, and product tweaks that increase traffic, improve conversion, and boost retention rates.\nServices Offered:\n\nGenerative Engine Optimization (GEO) and AEO\nGlobal SEO Agency\nSocial Media Marketing\nPerformance Marketing\nFractional CMO\nStrategic Growth Engineering\nStrategic Growth Execution\nContent and Social Media\nOrganic Marketing\nIndustry-Specific Marketing (Fintech, EdTech, E-Commerce, Healthcare, FMCG, Retail, Real Estate)\n\nResources and Tools:\n\nDigital Marketing Calculators (CAC, SEO and PPC Cost, Website Organic Traffic, Organic Traffic Growth, etc.)\nSocial Media Tools\nDecision Making Trees\nAI Powered Tools\nGrowth Hacking Tools\n\nLocal Presence (India):\nPune, Mumbai, Chennai, Hyderabad, Delhi, Gurgaon, Coimbatore, Lucknow, Nashik, Ahmedabad, Jaipur\nCertifications and Partnerships:\n\nGoogle Partner\nHubSpot Certified Agency Partner\nActiveCampaign Partner\nSemrush Agency Partner\nInternational Growth Agency Partner\nCertified Facilitator - LEGO Serious Play\nRanked Top SEO Agency (Rankwatch)\nC2PA certified\n\nTeam:\nCo-founders Bhaskar Thakur and Amol Ghemud, with growth consultants Mrigendra Mittal and Sundip Shah.\nTagline: \"Growth at the Intersection of Digital and AI\"","location":{"@id":"https://upgrowth.in/#place"}},{"@type":"WebSite","@id":"https://upgrowth.in/#website","url":"https://upgrowth.in","name":"upGrowth","alternateName":"upGrowth Digital LLP","publisher":{"@id":"https://upgrowth.in/#organization"},"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https://i0.wp.com/upgrowth.in/wp-content/uploads/2026/10/growth-toolkit-mcp-share.png?fit=1200%2C630&ssl=1","url":"https://i0.wp.com/upgrowth.in/wp-content/uploads/2026/10/growth-toolkit-mcp-share.png?fit=1200%2C630&ssl=1","width":"1200","height":"630","caption":"upGrowth Growth Toolkit: free growth MCP server with 29 tools for Claude, ChatGPT and Gemini CLI","inLanguage":"en-US"},{"@type":"BreadcrumbList","@id":"https://upgrowth.in/growth-toolkit-mcp/#breadcrumb","itemListElement":[{"@type":"ListItem","position":"1","item":{"@id":"https://upgrowth.in","name":"Home"}},{"@type":"ListItem","position":"2","item":{"@id":"https://upgrowth.in/growth-toolkit-mcp/","name":"upGrowth Growth Toolkit: Free MCP Server for Claude, ChatGPT and Gemini"}}]},{"@type":"WebPage","@id":"https://upgrowth.in/growth-toolkit-mcp/#webpage","url":"https://upgrowth.in/growth-toolkit-mcp/","name":"Free Growth MCP Server for Claude and ChatGPT | upGrowth","datePublished":"2026-10-29T22:45:19+05:30","dateModified":"2026-10-30T09:15:38+05:30","isPartOf":{"@id":"https://upgrowth.in/#website"},"primaryImageOfPage":{"@id":"https://i0.wp.com/upgrowth.in/wp-content/uploads/2026/10/growth-toolkit-mcp-share.png?fit=1200%2C630&ssl=1"},"inLanguage":"en-US","breadcrumb":{"@id":"https://upgrowth.in/growth-toolkit-mcp/#breadcrumb"}},{"@type":"Person","@id":"https://upgrowth.in/author/amol/","name":"Amol Ghemud","url":"https://upgrowth.in/author/amol/","image":{"@type":"ImageObject","@id":"https://i0.wp.com/upgrowth.in/wp-content/uploads/2022/11/amol-ghemud-upgrowth.gif?resize=96%2C96&ssl=1","url":"https://i0.wp.com/upgrowth.in/wp-content/uploads/2022/11/amol-ghemud-upgrowth.gif?resize=96%2C96&ssl=1","caption":"Amol Ghemud","inLanguage":"en-US"},"worksFor":{"@id":"https://upgrowth.in/#organization"}},{"@type":"NewsArticle","headline":"Free Growth MCP Server for Claude and ChatGPT | upGrowth","keywords":"growth MCP server","datePublished":"2026-10-29T22:45:19+05:30","dateModified":"2026-10-30T09:15:38+05:30","author":{"@id":"https://upgrowth.in/author/amol/","name":"Amol Ghemud"},"publisher":{"@id":"https://upgrowth.in/#organization"},"description":"Free growth MCP server with 29 read-only tools for Claude, ChatGPT and Gemini CLI: CAC, ROAS, PPC, schema, robots.txt and AI crawler checks. No sign-up.","copyrightYear":"2026","copyrightHolder":{"@id":"https://upgrowth.in/#organization"},"name":"Free Growth MCP Server for Claude and ChatGPT | upGrowth","@id":"https://upgrowth.in/growth-toolkit-mcp/#richSnippet","isPartOf":{"@id":"https://upgrowth.in/growth-toolkit-mcp/#webpage"},"image":{"@id":"https://i0.wp.com/upgrowth.in/wp-content/uploads/2026/10/growth-toolkit-mcp-share.png?fit=1200%2C630&ssl=1"},"inLanguage":"en-US","mainEntityOfPage":{"@id":"https://upgrowth.in/growth-toolkit-mcp/#webpage"}}]}