AdWhispr MCP Server

Chat with any brand's Meta (Facebook/Instagram) ads inside Claude — research a competitor's ad library, surface their longest-running winners, extract hooks/formats, and clone winning ads for your own brand.

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adwhispr-mcp-server

Chat with any brand's Meta ads inside Claude. This connects Claude to AdWhispr — research a competitor's Facebook/Instagram ad library, find their longest-running winners, and clone the creative for your own brand, all from a Claude conversation.

It's a thin, open-source bridge to the AdWhispr remote MCP server (https://adwhispr.com/api/mcp). Sign-in happens automatically through your browser the first time.

Install (Claude Desktop) — 3 steps

npx adwhispr-mcp-server config

Run the command above. It adds AdWhispr to your Claude Desktop config.
Fully quit and reopen Claude Desktop.
Start a chat — a browser window opens once to sign in to AdWhispr. Done.

Then try:

"Search AdWhispr for Nike's longest-running ads." "What hooks is Hims using in their Meta ads?" "Clone Cal AI's top ad for my brand at example.com."

Manual setup

Prefer to edit the config yourself? Add this to claude_desktop_config.json:

{
  "mcpServers": {
    "adwhispr": {
      "command": "npx",
      "args": ["-y", "adwhispr-mcp-server", "serve"]
    }
  }
}

Config file location:

macOS ~/Library/Application Support/Claude/claude_desktop_config.json
Windows %APPDATA%\Claude\claude_desktop_config.json
Linux ~/.config/Claude/claude_desktop_config.json

Other MCP clients

Any MCP client that runs a stdio command works — point it at npx -y adwhispr-mcp-server serve, or connect directly to the remote endpoint https://adwhispr.com/api/mcp if your client supports remote MCP servers with OAuth.

Tools

Tool	What it does
`search_brands`	Find brands tracked in AdWhispr by name (returns ad counts + IDs).
`get_brand_ads`	Get a brand's ads with hooks, formats, performance signals, and creative links.
`get_brand_stats`	Aggregated stats for a brand: ad counts, hook/format distributions, spend ranges.
`search_ads`	Semantic search across a brand's ads by concept ("before/after", "social proof").
`compare_brands`	Compare 2–3 brands side by side.
`add_brand`	Start tracking a new competitor brand (kicks off Meta ingestion).
`clone_ad`	Clone a competitor's winning ad for your brand — a real generated image for image ads, a scene-by-scene script for video ads.

Pricing

Free — 5 tool calls/month, 1 tracked brand, 1 free clone.
Pro — $29/mo (3-day free trial): unlimited tool calls, 3 brands, 10 clones/month.
Agency — $149/mo: 10+ brands, 50 clones/month, cross-brand comparison.

Start a trial at adwhispr.com/upgrade.

How it works

Claude Desktop launches npx -y adwhispr-mcp-server serve, which runs mcp-remote pointed at https://adwhispr.com/api/mcp. That bridges Claude's local stdio transport to the AdWhispr server over HTTP and handles the OAuth login. Your ad data and account live on AdWhispr; this package stores nothing.

To point at a different server (self-hosting/testing), set ADWHISPR_MCP_URL.

Troubleshooting

AdWhispr doesn't appear in Claude after install. Fully quit Claude Desktop (not just close the window) and reopen it — config is only read on startup. Confirm the entry exists in claude_desktop_config.json (paths above). On macOS/Linux make sure npx is on your PATH; if Claude can't find it, set the command to the absolute path from which npx.

The browser sign-in window never opens, or login loops. The first tool call opens a browser to authorize via OAuth. If it doesn't appear, check that your default browser can open and that no firewall is blocking localhost callbacks. Clearing the stale auth cache fixes most loops:

rm -rf ~/.mcp-auth

Then restart Claude Desktop and trigger a tool call again.

"Authentication required" or tools return an auth error. Your AdWhispr session expired or wasn't completed. Re-run the sign-in (clear ~/.mcp-auth as above), or sign in directly at adwhispr.com first, then retry.

A tool returns an upgrade / out-of-quota / "locked clone" message. That's expected on the Free tier (5 tool calls/month, 1 brand, 1 clone). The message includes an unlock link — open it to upgrade or buy a credit pack. Relay the link as-is; the clone is generated and waiting behind it.

add_brand says a brand isn't found, or search_brands returns nothing. add_brand resolves brands from the Meta Ad Library by name — try the exact brand name as it appears on Facebook. After adding, ingestion runs in the background (~40s) before ads are queryable. search_brands only returns brands already tracked on your account.

Node / npx errors on launch. Use Node 18+ (node --version). If an old cached package is misbehaving, force a fresh copy: npx -y adwhispr-mcp-server@latest serve.

Connecting a non-Claude-Desktop client. Point any stdio MCP client at npx -y adwhispr-mcp-server serve, or connect directly to the remote endpoint https://adwhispr.com/api/mcp if your client supports remote MCP servers with OAuth.

Still stuck? Open an issue at github.com/adwhispr/mcp-server/issues or email [email protected].