SpiderLook

npx add-mcp 'https://api.spiderlook.com/mcp'

Competitor intelligence MCP server for your AI assistant

SpiderLook scans your rivals' websites, social profiles and ads every day. Connect it once, and ChatGPT, Claude, Gemini, Cursor, Notion, PostHog and any other client that supports MCP can answer from that evidence.

https://api.spiderlook.com/mcp

Streamable HTTP · OAuth sign-in

One server for the whole competitive picture

Most competitor MCP servers cover one slice: ads, social or web pages. SpiderLook covers all of them for every rival you track:

• Website: page changes from daily snapshots.
• Social: Instagram, TikTok, Facebook, LinkedIn, YouTube and X, including LinkedIn people you choose to follow.
• Ads: Meta ads and Google ads.

You pick the sources per rival. SpiderLook scans them daily and keeps every post, ad and page it finds, so your assistant answers from stored evidence instead of guesses.

What you can ask

The answers are illustrative: real metric names, placeholder rivals.

• “What did my rivals launch this week?” Guide: Track competitor ads in ChatGPT and Claude →
• “Who is getting the most share of voice on social this month?” Guide: Track competitor social media in ChatGPT and Claude →
• “Did anyone break their usual playbook?”
• “Which creator or paid-partnership posts are rivals running on Instagram?”
• “Update our battlecard for Rival B and show me what changed.”
• “Add example.com as a rival and track its LinkedIn and Meta ads.”

ClaudeSpiderLook connected

Pick a prompt to see an example answer.

Ask about your rivals…

Works where you already work

SpiderLook works in ChatGPT, Claude, Gemini, Cursor, Notion, PostHog and any other client that supports MCP.

Claude

Add SpiderLook from the Claude directory, or add it by URL in Claude Desktop, Claude Code or claude.ai.

• Claude directory →
• Setup steps →
• How-to guide →

Gemini, Cursor, Notion, PostHog and others

Add a remote MCP server with https://api.spiderlook.com/mcp, then sign in with your SpiderLook account.

• Setup steps →

Connection trouble? MCP troubleshooting →

Security and data scope

• Sign in, don't paste secrets. You connect with your SpiderLook login through OAuth. There are no keys or tokens to copy into a chat.
• Access stays with SpiderLook. Access tokens are issued for the SpiderLook server only.
• Your login decides what the AI sees. The assistant can open the organizations, projects and rivals your SpiderLook account can open, and nothing else. Projects you can't open never appear.
• One project per question. Every lookup runs against a single project you name.
• Reading and acting are separate. Six tools only read. Six make changes, such as adding a rival or approving a battlecard.
• Public sources only. SpiderLook collects public websites, public social profiles and public ad libraries.

What comes back

• Daily scans. Every source you turn on is scanned daily, so answers reflect the latest scan, not a live feed.
• Stored evidence. Answers come from the actual posts, ads and pages SpiderLook stored, which the assistant can open in full.
• Engagement and context:
  • Likes, comments and shares on posts.
    • Whether a post was brand-owned, a creator post, a collaboration or a paid partnership.
    • Ad format, call-to-action button and whether the ad is still active.
• History. Up to 90 days of activity per question, weekly KPI trends, and the history of each rival's strategy.
• Signals. Breaks from a rival's usual pattern, each with the evidence behind it.

Prefer to stay in the app? Ask Spidey answers the same questions inside SpiderLook. Compare Ask Spidey and MCP >

Your AI, not another AI tab

Many competitive intelligence tools now ship their own AI agent inside their app, or offer MCP access only on certain plans or through an account manager. SpiderLook takes the other route.

	Built-in AI in a CI suite	SpiderLook MCP
Where you ask	Inside the vendor's app	In the assistant you already use
Data covered	Often one slice: ads, social, traffic or web pages	Website, six social networks, Meta and Google ads
Sign-in	Varies; some need a key or an account manager	OAuth with your SpiderLook login
Mixes with your other tools	No	Yes. Use it next to your other MCP servers in the same chat
Battlecards	Varies	Read, draft, review and approve from the chat

The 12 tools your assistant gets

Six read your data. Six take actions you ask for.

Read

Look up what SpiderLook has stored.

List workspace list_workspace

Shows the projects and rivals your login can open, and marks each company as you, a rival or a benchmark.

Query metrics query_metrics

Counts and rankings over 1 to 90 days: share of voice by activity, activity threat, ad launches, ad counts, follower totals, hiring pace, open signals, strategy shifts and weekly KPI trends.

Query activity query_activity

The posts, ads or pages from one channel, newest first, going back up to 90 days. Covers feed posts, reels, shorts, videos and community posts.

Get item get_item

One post, ad, page or profile in full. Includes stored comment text for LinkedIn, Facebook, Instagram and TikTok, and the snapshot history for a page.

List events list_events

Signals (moments a rival broke its usual pattern, with the evidence) and the history of its strategy.

Get battlecard get_battlecard

The current battlecard, pending suggestions with their sources, and whether it is approved.

Act

Make changes you ask for.

Add competitor add_competitor

Adds a rival or benchmark from its URL and starts finding its website and profiles.

Update competitor update_competitor

Switches a company between rival and benchmark, or turns daily tracking on or off.

Add channel add_channel

Adds a source to a rival, such as its Instagram, Meta ads or website, and queues the first scan.

Generate battlecard generate_battlecard

Drafts new battlecard suggestions without overwriting what is already there.

Review battlecard suggestion review_battlecard_suggestion

Accepts or dismisses a suggestion.

Approve battlecard approve_battlecard

Marks the battlecard approved.

Full reference: SpiderLook MCP docs >

Questions about the SpiderLook MCP server

Which AI tools can use SpiderLook?

ChatGPT, Claude, Gemini, Cursor, Notion, PostHog and any other client that supports MCP. Claude users can add it from the Claude directory.

What can my assistant see?

How fresh is the data?

Does SpiderLook connect to my own ad accounts?

Can my assistant add rivals or change tracking?

I run an agency. Can I use one connection for several clients?

Can't ChatGPT or Claude do this alone?

Bring your competitors into your next chat

Connect SpiderLook to your AI assistant and ask what your rivals changed this week.