Microsoft Ads (Bing Ads) MCP by Two Minute Reports

Ask questions about your Microsoft Ads performance in plain English — no Bing Ads UI exports needed.

Microsoft Ads (formerly Bing Ads) often flies under the radar — but for many businesses it's a significant and efficient source of paid traffic. This MCP server connects your Microsoft Ads account to your AI client so you can get clear answers without logging into the platform.

"Which campaigns had the best ROAS on Microsoft Ads last month?"

"Compare my CPC and CTR on Microsoft Ads vs Google Ads this quarter."

"What are my top keywords by conversion rate in Microsoft Ads this month?"

🎬 See It in Action

https://github.com/user-attachments/assets/096063ba-60b4-45cd-af8f-02bbf36c5704

🎥 Can't see the video? Watch on YouTube →

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Why Use This

The Microsoft Ads platform is powerful, but pulling keyword-level performance, comparing campaigns, and building cross-channel reports means navigating a clunky UI and exporting spreadsheets. This MCP server cuts through all of that.

What you get:

• Instant search ad analytics — ask about CPC, CTR, conversions, and ROAS across campaigns and keywords without pulling manual reports.
• No setup complexity — no Microsoft Advertising API developer credentials required; connect through Two Minute Reports in minutes.
• Multi-account support — analyze multiple Microsoft Ads accounts from a single conversation.
• Cross-platform context — combine with 22+ other sources like Google Ads, Google Analytics 4, and HubSpot to compare search channel performance side by side.

👉 Learn more about the Microsoft Ads connector →

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Quick Start

Prerequisites

• A Two Minute Reports account (trial or paid) with your Microsoft Ads account connected. Don't have one? Sign up free →
• An AI client that supports MCP (e.g., Claude Pro/Team, ChatGPT Plus, or any MCP-compatible app).

Connection Guides

AI Client	Guide
Claude.ai	How to connect on Claude →
ChatGPT	How to connect on ChatGPT →

MCP Server URL (you'll need this during setup):

https://mcp.twominutereports.com/mcp

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What You Can Ask

Campaign Performance

Which campaigns had the highest ROAS on Microsoft Ads last month?

Show me all campaigns with CTR below 2% and spend over $200 this quarter.

Keyword Analysis

What are my top 10 keywords by conversions in Microsoft Ads this month?

Which keywords have the highest cost per conversion this quarter?

Cost & Efficiency

What is my average CPC across all campaigns this month?

Compare my cost per conversion this month vs the previous month.

Cross-Platform Comparison

Compare my CPC and conversion rate between Microsoft Ads and Google Ads last quarter.

How does my impression share on Microsoft Ads compare to my Google Search impression share?

Ad Performance

Which ad copy variations have the highest click-through rate this month?

Show me my top performing ad groups by ROAS this quarter.

Spend & Budget

How much did I spend on Microsoft Ads last month and how does it compare to my Google Ads spend?

Which campaigns are under-pacing this month?

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TMR Microsoft Ads MCP vs. Self-Hosted Alternatives

Feature	TMR Microsoft Ads MCP	Self-Hosted
Microsoft Advertising API access	✅ Handled by TMR	❌ Requires developer token and app registration
OAuth authentication	✅ Secure, one-click	❌ Manual credential and token management
Multi-account support	✅ All ad accounts	⚠️ Per-account configuration
AI client compatibility	✅ Claude · ChatGPT	⚠️ Varies by implementation
Natural language queries	✅ Ask anything	❌ Must write SOAP/REST API queries
Maintenance & updates	✅ Managed by TMR	❌ Self-maintained
Cross-source reporting	✅ 22+ connectors	❌ Microsoft Ads data only

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Who This Is For

• PPC managers running search campaigns on Microsoft Ads who want quick performance answers without pulling platform reports.
• Performance marketers comparing Microsoft Ads efficiency against Google Ads in a single conversation.
• Search advertising teams tracking keyword performance, quality scores, and impression share.
• E-commerce advertisers using Microsoft Shopping campaigns who need ROAS and revenue attribution data fast.
• Agencies managing Microsoft Ads accounts for multiple clients who need fast, consolidated reporting.

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Security & Privacy

• OAuth 2.0 authentication — sign in securely with your Google account.
• No data stored by the MCP server — data flows directly from your sources through TMR to your AI assistant.

📄 Privacy Policy · 🔒 Data Security · 📋 Terms of Service

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Support

📧 [email protected] · 🎫 Submit a ticket

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About Two Minute Reports

Two Minute Reports is a marketing data platform that connects 22+ data sources to Google Sheets, Looker Studio, and AI assistants. Built for agencies, marketers, and ecommerce brands.

🌐 twominutereports.com · 🔌 MCP Server

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Microsoft Ads is often your most efficient search channel — make sure you know exactly how it's performing. 🪟