SellerForge for Amazon Sellers

npx add-mcp 'https://www.sellerforge.ai/api/mcp'

Claude, meet yourAmazon business.

Manage your Amazon business from the AI you already use. Connect SellerForge over MCP and ask about profit, ads, keywords, inventory, and account health — then stage guarded actions for review in SellerForge.

ClaudeChatGPTCursorClaude Code

• Read on every plan, incl. trial
• Propose on Growth+
• Selected controls, caps, roles & higher-risk approval stay in force

One secure connection — point any MCP-capable client here:

https://www.sellerforge.ai/api/mcp

Connect, ask, approve.

Three steps to run your Amazon business from the assistant you already have open.

01

Connect once

Point your AI client at https://www.sellerforge.ai/api/mcp and authorize your SellerForge account. One connection maps every tool you already have — no new tool to learn.

02

Ask in plain language

Ask about account health, reimbursements, keywords, reviews, or your listings right in the chat. Your AI queries your live SellerForge data and answers with real numbers, not guesses.

03

Review the proposal

When you want something changed, the AI stages a proposal in SellerForge. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval.

Your whole account, in reach of a question.

Read tools span every corner of your business — ask in plain language and get answers from your live SellerForge data.

Account Health

"Is my Account Health at risk? What are my ODR and late-shipment rates right now?"

Reimbursements

"What has Amazon reimbursed me in the last 90 days, by reason?"

Plans of Action & Escalations

"Summarize my open plan-of-action cases and escalations, and what is still pending."

Keywords

"Which keywords am I tracking, and where do I rank for them?"

Voice of Customer

"What are customers complaining about most in recent reviews and returns?"

Listing Audits

"Which of my listings scored lowest in the latest audit, and why?"

Read access is available on every plan, including the free trial.

From answers to guarded action.

Read on every plan, including the trial · Stage proposals on Growth and above. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval.

Analyst

Ask a hard question, get a real answer. "Is my account health at risk, and what should I fix first?" — your AI reads your live SellerForge data and replies with the actual numbers, no spreadsheet, no export.

Report builder

Turn a question into a shareable brief. Ask for an account-health and reimbursement summary and your AI assembles it from your live account data, right in the chat.

Guarded operator

When something needs changing, your AI stages the exact edit and reasoning. SellerForge applies the configured controls.

Staged action· awaiting approval

Wireless Earbuds Pro — Sponsored Products

Pause ads · 6 days of stock left

Paces to sell out in ~5 days · current ad spend shown in the proposal

Illustrative example — not a real account.

Dashboards & exports

Pull the numbers into the tools you already use. Your AI hands back structured data you can drop straight into a CSV, a deck, Sheets, or your own BI dashboard.

Connect in a few minutes · read on every plan, including the trial · stage proposals on growth and above

The same controls, from any supported AI.

Read on every plan, including the trial · Stage proposals on Growth and above. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval.

Staged actions

Data access is read-only by default. When actions are separately authorized, you choose how eligible changes run: Monitor only, Ask me before acting, or, on eligible Pro and Agency plans, Auto within limits. Higher-risk changes always require approval. Every action is logged, and eligible changes can be paused or rolled back. SellerForge never asks for your Seller Central password. MCP drafts a change as a staged action and cannot select a control mode or create a path around SellerForge policy.

Approval inbox

Every MCP proposal lands in your approval inbox. Approve, edit, or dismiss it.

Caps

Per-plan usage caps and action limits keep a busy month — or an over-eager prompt — from ever turning into a surprise bill or a runaway change.

Kill-switch

Revoke a connector from Settings → Connections to stop future access from that client. Turn off AI actions in Settings → AI Actions to pause execution; pending actions cannot execute while that switch is paused.

Full audit

Every action proposed or applied is logged with who, what, when, and why. Review the trail at any time; eligible changes can be paused or rolled back.

Connect the AI you already use.

Point your client at the SellerForge MCP endpoint, authorize once, and your guarded tools appear in the chat.

Claude

Web & desktop — custom connector

1. 1Open Settings → Connectors and choose "Add custom connector."
2. 2Paste the SellerForge MCP URL and connect your account:

https://www.sellerforge.ai/api/mcp

ChatGPT

Developer mode — new connector

1. 1In Settings → Connectors, enable developer mode, then create a new connector.
2. 2Paste the SellerForge MCP URL as the server endpoint:

https://www.sellerforge.ai/api/mcp

Claude Code

One command in your terminal

1. 1Add SellerForge as an HTTP MCP server:

claude mcp add --transport http sellerforge https://www.sellerforge.ai/api/mcp

Cursor

Add to your mcp.json

1. 1Add the SellerForge server to your MCP config:

{ "mcpServers": { "sellerforge": { "url": "https://www.sellerforge.ai/api/mcp" } } }

Setup UI can change as each vendor updates its app — the endpoint stays the same: https://www.sellerforge.ai/api/mcp

Not every Amazon MCP is the same.

What sets the SellerForge connector apart is coverage and control — the whole business, with guardrails on every write.

SellerForge MCP

One connector that maps your full SellerForge toolkit — profit, ads, keywords, inventory, health, and Voice of Customer. Read on every plan, including the trial · Stage proposals on Growth and above. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval.

Amazon's official MCP

Amazon's own MCP server exposes the Amazon Advertising API only. Useful for ads, but it does not cover profit, inventory, listings, account health, or the rest of your operation.

Generic SP-API bridges

Raw SP-API-to-MCP bridges hand an AI direct API access with no staging, no approval step, and no audit trail — the write goes straight through, which is exactly what you do not want an AI doing unsupervised.

Read-only stops at analysis

Some Amazon MCPs are read-only by design — analysis is where they stop. SellerForge reads everything and stages the fix. SellerForge keeps the selected mode, caps, roles, higher-risk approval, and full audit trail in force.

Comparison reflects each option’s stated scope. SellerForge is not affiliated with or endorsed by Amazon.com, Inc.

Official Amazon APIs only — SP-API + Advertising API

You choose the mode — higher-risk changes always require approval

Full audit trail — with a one-switch kill-switch

Designed for Amazon's agent-era policies

What unlocks on each plan.

Reading your account works everywhere. Proposing guarded actions unlocks on Growth and above.

MCP capability	What your AI can do	Available on
Read	Query profit, ads, keywords, inventory, health & Voice of Customer	All plans — including the free trial
Propose actions	Stage a guarded change into your approval inbox	Growth, Pro & Agency

The MCP connector is included with your plan — no add-on fee. Compare plans →

MCP, answered.

MCP is an open standard that lets an AI assistant securely connect to an outside tool or data source. SellerForge runs an MCP server at https://www.sellerforge.ai/api/mcp, so an MCP-capable client — Claude, ChatGPT, Cursor, or Claude Code — can call your guarded SellerForge tools directly from the chat. It maps the tools you already have inside SellerForge; it is not a separate product to learn.

Connect through the SellerForge MCP connector — you never hand Claude your Seller Central password. In Claude, open Settings → Connectors, choose "Add custom connector," and paste the SellerForge MCP URL (https://www.sellerforge.ai/api/mcp); in Claude Code, run one command to add it as an HTTP MCP server. You authorize your SellerForge account once, and Claude can then read your SellerForge data and stage guarded proposals. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval. The same endpoint works for ChatGPT and Cursor.

Yes. Data access is read-only by default. When actions are separately authorized, you choose how eligible changes run: Monitor only, Ask me before acting, or, on eligible Pro and Agency plans, Auto within limits. Higher-risk changes always require approval. Every action is logged, and eligible changes can be paused or rolled back. SellerForge never asks for your Seller Central password. MCP stages proposed actions in SellerForge and cannot select or change the configured mode. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval. You can pause or revoke the connection at any time.

SellerForge accesses your account only through Amazon's official, authorized APIs and never asks for your Seller Central password. Data access is read-only by default. When actions are separately authorized, you choose how eligible changes run: Monitor only, Ask me before acting, or, on eligible Pro and Agency plans, Auto within limits. Higher-risk changes always require approval. Every action is logged, and eligible changes can be paused or rolled back. SellerForge never asks for your Seller Central password. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval. SellerForge is not affiliated with or endorsed by Amazon.com, Inc.

It depends on your plan. Read on every plan, including the trial · Stage proposals on Growth and above. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval.

Disconnect the MCP connector from Settings → Connections in SellerForge, which revokes the key or token that client was using, and remove the connector inside your AI client. To pause pending execution, turn off AI actions in Settings → AI Actions; pending actions cannot execute while that switch is paused. The audit trail preserves every proposed or applied action.

Any MCP-capable client that supports remote HTTP servers, including Claude (web and desktop custom connectors), ChatGPT (developer mode connectors), Claude Code, and Cursor. You point the client at the SellerForge MCP endpoint once, connect your account, and your guarded tools appear in that assistant.

No. The MCP connector is included with your SellerForge plan — there is no add-on fee. Read on every plan, including the trial · Stage proposals on Growth and above.

Every MCP proposal lands in SellerForge with the exact edit and reasoning, where you can approve, edit, or dismiss it. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval. If you approve something you later want to reverse, the audit trail records the action and eligible changes can be rolled back.

Yes. SellerForge connects only through Amazon's official, authorized APIs, identifies itself as approved third-party tooling, and never logs in with your password. Data access is read-only by default. When actions are separately authorized, you choose how eligible changes run: Monitor only, Ask me before acting, or, on eligible Pro and Agency plans, Auto within limits. Higher-risk changes always require approval. Every action is logged, and eligible changes can be paused or rolled back. SellerForge never asks for your Seller Central password. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval. SellerForge is not affiliated with or endorsed by Amazon.com, Inc.

Bring SellerForge into your AI.

Connect Claude, ChatGPT, Cursor, or Claude Code to your Amazon business over MCP. Read on every plan, including the trial · Stage proposals on Growth and above.

Included with your plan · SellerForge controls stay in force · Cancel anytime

Claude and Claude Code are trademarks of Anthropic; ChatGPT of OpenAI; Cursor of Anysphere. SellerForge is not affiliated with or endorsed by them, or by Amazon.com, Inc.