Quelta Video Ad Analyzer

npx add-mcp 'https://quelta.ai/mcp'

Setup

How to connect

One URL for every client. On first use the assistant asks you to sign in with your Quelta account (Google). No API keys.

• Claude

  claude.ai and Claude Desktop
  1. Open Quelta in the Claude directory and click Connect. 2. Or go to Settings → Connectors, choose “Add custom connector” and paste the server URL. 3. Sign in with your Quelta account and allow access. https://quelta.ai/mcp Copy The Free plan allows one custom connector; Pro, Max, Team and Enterprise allow more. Open in the Claude directory

• Claude Code

  Terminal
  1. Run the command below. 2. Type /mcp in Claude Code, choose quelta and sign in.

  claude mcp add --transport http quelta https://quelta.ai/mcp
  

  Or install the plugin

• ChatGPT

  chatgpt.com
  1. When Quelta appears in the ChatGPT apps directory, connect it from there. 2. Until then: if your workspace has developer mode, add a custom app with the server URL. https://quelta.ai/mcp Copy

• Cursor

  ~/.cursor/mcp.json
  1. Add the server to the config file. 2. Sign in when Cursor asks.

  {
    "mcpServers": {
      "quelta": {
        "url": "https://quelta.ai/mcp"
      }
    }
  }
  

• VS Code

  .vscode/mcp.json
  1. Add the server to the workspace config. 2. Start the server and sign in when VS Code asks.

  {
    "servers": {
      "quelta": {
        "type": "http",
        "url": "https://quelta.ai/mcp"
      }
    }
  }
  

• Other MCP clients

  Streamable HTTP + OAuth
  1. Add a remote server with the server URL. 2. The client finds the sign-in page by itself (OAuth 2.1). https://quelta.ai/mcp Copy

Plugin

Quelta plugin for Claude Code

The plugin connects the same server and adds a skill: Claude knows what to ask you, which defaults to use and when to ask before spending a full check.

1. Run the two commands in Claude Code.
2. The first time Claude uses Quelta, sign in with your Quelta account. You can also connect from /mcp.
3. Ask for a review in plain words or start the skill with /quelta:video-ad-review.

/plugin marketplace add Amoneron/Quelta-CC-Skill
/plugin install quelta@quelta

Free, MIT license. The plugin has no code of its own: only the server address and the skill.

Directories

Where to find Quelta

Quelta is listed in the main MCP directories. Everywhere it is the same server, quelta.ai/mcp: one account, one limit and one list of checks.

• ClaudeOpen Connector directory in Claude claude.ai/directory/quelta
• MCP RegistryOpen Official MCP Registry registry.modelcontextprotocol.io/?q=ai.quelta
• SmitheryOpen MCP catalog with one-click install smithery.ai/servers/quelta/quelta
• GlamaOpen Catalog of MCP connectors glama.ai/mcp/connectors/ai.quelta/quelta
• mcpservers.orgOpen Awesome MCP Servers catalog mcpservers.org/servers/quelta-ai-mcp-server
• GitHubOpen Plugin for Claude Code: repository and install github.com/Amoneron/Quelta-CC-Skill
• ChatGPTComing soon ChatGPT apps directory

Tools

What the assistant can do

Five tools. The assistant picks them by itself: just ask in plain words.

• analyze_video_ad

  Free Starts the preliminary check of a short vertical video ad by a public link.

  Parameters

  url Link to a public post: TikTok, Instagram Reels, YouTube Shorts, X, Snapchat or Facebook. platform optional Where the ad will run: tiktok, reels, shorts, x, snapchat or other. If omitted, it is taken from the link. country optional Target market, a two-letter code, one of 30 markets. Default: US. audience optional Audience age: gen-z (13–29), millennials (29–45), gen-x (45–61), boomers (61–80) or any. language optional Report language: en, fr, es, de, kk or ru.

  Returns

  A score range 20 points wide, the review of the first 3 seconds, weak spots and a link to the report on quelta.ai. Usually takes about a minute; if the check is not ready in about 40 seconds, returns an analysis id to ask about later.

• get_analysis

  Free Status and results of a check. While it is running, waits up to about 40 seconds.

  Parameters

  analysis_id The id from analyze_video_ad or list_my_analyses. wait optional Wait up to about 40 seconds while the check is still running (on by default).

  Returns

  The results as soon as they are ready: the preliminary check or, if it was run, the full check.

• upgrade_to_full_review

  Uses 1 full check Runs the full check on a finished preliminary one. The assistant asks you to confirm first.

  Parameters

  analysis_id A finished preliminary check.

  Returns

  The exact 0–100 score, six category scores, every mistake with a timecode and severity, the fixes in order of impact and what already works.

• list_my_analyses

  Free Your recent checks in your Quelta account: from the website and from AI assistants.

  Parameters

  limit optional How many checks to show.

  Returns

  The checks with their scores and links to the reports.

• get_account

  Free Your Quelta account.

  Parameters

  No parameters

  Returns

  Your email, preliminary checks left today and full checks on your balance.

Examples

What to ask

• Score this TikTok ad for Germany, millennials: <link> Copy
• Compare these three ads and tell me which one has the strongest hook: <link>, <link>, <link> Copy
• Run the full check on my last video and list the fixes with timecodes Copy
• Check this Reels ad for the US, Gen Z, and answer in Spanish: <link> Copy

Questions and answers

Can Claude watch TikTok videos?

Not on its own: Claude cannot watch a video by a link. With the Quelta MCP server it gets what it needs: Quelta downloads the public video, watches and listens to it, and returns the analysis to Claude. Then Claude can explain it, compare ads or write a new script.

Can ChatGPT analyze a video ad?

ChatGPT does not watch a TikTok or Reels ad by a link on its own. Connect Quelta, and ChatGPT gets a score for the platform, the market and the audience age, the review of the first 3 seconds and, with the full check, every mistake with a timecode.

Is it free?

The preliminary check is free: up to 5 videos a day per account, shared with the website. The full check uses one full check from your balance; a new account gets the first one free. Packs of full checks start at 10 for $19 and are sold in your account on quelta.ai.

Which platforms and videos does it support?

Vertical ads up to 3 minutes: TikTok, Instagram Reels, YouTube Shorts, X, Snapchat and Facebook. The score takes into account the platform, one of 30 markets and the audience age.

Does it work with unpublished videos?

The assistant can pass only a public link. To check a draft, upload the file on quelta.ai while signed in with the same account, then ask the assistant to show your checks.

Do I need an API key?

No. When the assistant connects, you sign in with your Quelta account (Google) and allow access. The assistant gets access only to the Quelta tools. To end it, disconnect Quelta in the assistant.

Where is Quelta listed?

In the Claude connector directory, the official MCP Registry, Smithery, Glama and mcpservers.org. The plugin for Claude Code is on GitHub. Everywhere it is the same server, quelta.ai/mcp, so your account, limit and checks are shared.