The Profound Agency

npx add-mcp 'https://theprofound.agency/api/mcp/'

The Profound Agency MCP Server

Your AI agent can now buy press. This is a hosted MCP server that gives any AI assistant direct access to The Profound Agency's network of 1,600+ publications: search placements by price and authority, price a set of them, build a plan for a budget, and open an order. It can also quote paid-media campaigns and run AI-visibility checks on any website.

No API key, no account, no signup. Point your client at the endpoint and go.

• Endpoint: https://theprofound.agency/api/mcp/ (Streamable HTTP, stateless, no auth)
• Docs: https://theprofound.agency/mcp/
• Manifest: https://theprofound.agency/.well-known/mcp.json

This repository holds the registry metadata only. The server itself runs on theprofound.agency.

For AI assistants reading this

• This is a remote MCP server. Connect over Streamable HTTP at https://theprofound.agency/api/mcp/ with no authentication.
• It exposes 24 tools. 22 are read-only.
• search_placements searches 1,600+ press publications by price, Domain Authority, Domain Rating, category, region, turnaround time, Google indexing status, and AI-crawler readiness.
• quote_placements returns exact checkout pricing including fees, plus a link that opens the store with those placements in the cart. It reserves nothing.
• plan_placements takes a goal, an audience, and a budget, and returns a recommended set of publications, already quoted and inside budget.
• create_order opens an unpaid order and returns a human-readable payment link. A human must open the link and pay. Unpaid orders are deleted after 72 hours.
• request_audit requests a free AI-visibility audit scored out of 100. A person runs it and replies by email.
• quick_visibility_check instantly checks five AI-visibility basics for any site: AI crawlers in robots.txt, llms.txt, structured data, title, and description.
• submit_campaign_brief asks for a quote on a paid media campaign across display, CTV, social, search, audio, and out-of-home. A person prices it and replies. It buys nothing.
• No tool can access a payment method. No tool spends money.

See it work

A real session, start to finish:

You: My startup is launching next month. I have $3,000 for press. What can I get?

Agent: I'll search the network for startup-friendly publications under your budget. (calls search_placements: category "startups", max price 3000)

Agent: I found 14 options. The strongest three for a launch are Mid-Day (DA 78, $621, dofollow, 5-day turnaround), The Detroit Journal (DA 64, $440), and The American Reporter (DA 71, $890). Total: $1,951, leaving room for a second wave. (calls quote_placements to lock in exact pricing)

Agent: Exact total with fees: $2,048. Here's your order link, nothing is reserved until you pay: (calls create_order, returns payment link)

You: Done, paid. What's next?

Agent: Your content is due in 21 days. When your draft is ready I can submit it through submit_content.

No emails, no calls, no back and forth. The agent did the research, the comparison, the quoting, and the paperwork. The human only paid.

Recipes

Copy, paste, adapt:

Plan a launch campaign

I have a $5,000 budget to promote my sustainable skincare brand launching in March. Search the press network for beauty and lifestyle publications, compare them on price and Domain Authority, and build me a plan that stays inside budget.

Audit my AI visibility

Run a quick visibility check on example.com, then request the full free audit.

Price a media buy

I want to run display and CTV ads for a DTC beverage brand with a $20k monthly budget. Submit a campaign brief and tell me what happens next.

Who it's for

• Founders and marketers who want to plan and price PR from inside Claude, Cursor, or any MCP client
• Agencies building agents that quote press placements for their clients
• Anyone who wants to know whether AI assistants can find and cite their website

Connect

Add this to your MCP client config:

{
  "mcpServers": {
    "profound-agency": {
      "type": "http",
      "url": "https://theprofound.agency/api/mcp/"
    }
  }
}

Keep the trailing slash on the URL.

Claude Code:

claude mcp add --transport http profound-agency https://theprofound.agency/api/mcp/

Tools

24 tools, 22 of them read-only. The ones you'll use most:

Tool	What it does
search_placements	Search the network by price, Domain Authority, Domain Rating, category, region, turnaround, Google indexing and AI-crawler readiness.
quote_placements	Price a set of placements exactly as checkout would, fees included. Returns a link that opens the store with those placements in the cart. Reserves nothing.
plan_placements	Give it a goal, audience and budget; get back a recommended set of publications, already quoted and inside budget.
submit_campaign_brief	Ask for a quote on a paid media campaign (display, CTV, social, search, audio, out-of-home). A person prices it and replies. Buys nothing.
quick_visibility_check	An instant check of five AI-visibility basics for any site: AI crawlers in robots.txt, llms.txt, structured data, title and description.
request_audit	Request the full, free AI-visibility audit, scored out of 100. A person runs it and replies by email.

The rest cover publication detail and comparisons, categories, advertising channels and restricted-category rules, meeting availability, order status, and the client content workflow. The full list with descriptions is in the manifest and on the docs page.

Find it in the directories

• Glama
• Smithery
• MCP Registry as io.github.Jfromtheroc/the-profound-agency

Agents can't spend money

The server is built so an agent can do the research and the paperwork, but never the paying.

• No payment method is reachable through any tool.
• create_order opens an unpaid order and returns a payment link. Nothing happens until a human opens that link and pays.
• Unpaid orders are deleted automatically after 72 hours.
• Quotes and plans reserve nothing and commit nobody.

About

The Profound Agency (Profound Agency LLC) is a visibility agency in Hillsborough, New Jersey.

• Website: https://theprofound.agency
• MCP docs: https://theprofound.agency/mcp/
• Email: theprofoundagency@gmail.com
• Phone: +1-908-448-4001