Variafy

Ad results, CRM revenue and account alerts for AI assistants. Meta ad changes are previewed and need your confirmation; Google Ads, Microsoft Advertising, LinkedIn Ads, GA4 and Search Console are read-only. Free beta by invitation.

View on variafy.com

Hosted MCP Server

npx add-mcp 'https://www.variafy.com/mcp'

Installs into Claude Code, Codex, Cursor and more

Documentation

Know which ads bring paying customers.

Connect ad results with CRM payments, spot spend without results and get account alerts in the AI assistant you already use. Built for people who run ads for courses, clinics, local services and other businesses that sell through leads.

Free during beta · Access by invitation · Meta Ads via our app’s tester role while app review is in progress.

Works with Claude, ChatGPT, Claude Code, Cursor, Grok and Mistral Vibe.

Gemini custom apps are available only to some accounts and regions. See connection options →

Ask a business question.Get an answer from your data.

These examples use demo data in USD. No real ad account is connected and no changes are applied.

Your assistant + VariafyDemo data — USD

Where am I wasting ad spend this week?

Variafy

Two ad sets spent $168 over the last 7 days without a recorded purchase. I have prepared a proposal to pause them. Review the dates and results before deciding.

Account data reviewed · Proposal ready for review

Illustrative demo. Join the beta to try your own questions.

Meta Ads · ExamplePreview

Spend without a recorded purchase

$168across 2 ad sets

Last 7 days · USD per day

M

T

W

T

F

S

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Suggested next step Review the proposed pause

Every change is previewed before it runs.

Every Meta ad change starts with a preview and requires confirmation. The account owner can require signed-in approval for any increase in spend.

See the money. Catch the problems. Choose what changes.

See payments, not just leads.

Match ad results with CRM payments and lead stages. Connect your CRM — Pipedrive, HubSpot, Salesforce, Zoho CRM, Kommo, Bitrix24, HighLevel, Close, Freshsales or ActiveCampaign — link a Google Sheet or upload an export with ad tags. See which ads bring paid and qualified leads. Payments we cannot match are shown separately.

Which campaigns bring payments, not just leads?

Stop checking every account by hand.

The watchdog checks connected Meta accounts every 15 minutes for account and delivery problems. Get email alerts for findings that need attention, at most once an hour. Set your own monitors for the numbers that matter to you.

Email me when a campaign’s cost per lead is above $50 for two days in a row.

Start the day with a brief.

Schedule a daily or weekly email with spend, results and open findings, at the time and in the time zone you choose. Daily advice for Meta ads, with the evidence behind each suggestion. You can turn it off.

Email me a daily brief at 9:00 in my time zone.

Keep the final decision in view.

Ask about performance or prepare a Meta ad change in your assistant. See what would change, which account it affects and whether spend can grow. Confirm before it runs, then review the record in your console.

Show me what will change before you apply it.

How previews and confirmations work →

Start with Meta Ads.Bring in the other platforms you use.

Read advertising results and website performance in one conversation. Capabilities differ by platform.

Meta Ads

Read and analyze results, check account problems and prepare ad changes with a preview and confirmation.

Closed beta · App review in progress

Google Ads

Read, analyze and monitor results. Monitors are Variafy settings; Variafy does not change Google Ads.

Reading and analysis

Microsoft Advertising

Read account and campaign performance.

Read-only

LinkedIn Ads

Read account and campaign performance.

Read-only

Google Analytics 4

Read website and conversion reports.

Read-only

Google Search Console

Read search performance and site information.

Read-only

Availability depends on your invitation, connected accounts and platform permissions. Connecting Variafy does not give it more access than you grant. See supported operations →

Join. Connect. Ask. Review.

01

Join the free beta.

Tell us what you advertise and which assistant you use. We will email you when we can offer access. There is no promised launch date.

02

Connect the accounts you choose.

After your invitation, sign in and follow Start in the console. You choose which accounts and permissions to share.

03

Connect your assistant.

Use the server address below and the instructions for your assistant. You need a Variafy account first.

04

Start with a real question.

Ask about last week’s spend, results or paying customers. If you want a Meta ad change, review the preview and confirm it before it runs.

Already invited?Connect your assistant.

Every assistant uses the same server address. Choose yours for the setup steps. New here? Join the free beta first.

Claude

  1. Open Customize → Connectors → + Add → Add custom connector.
  2. Name it Variafy, paste the server address and choose Continue. Keep “Use Claude’s published identity”, then choose Add.
  3. Connect and sign in with Variafy. No token is needed.

Add to Claude

Claude shows a warning for any connector opened from a link — check that the address is www.variafy.com/mcp.

On Team and Enterprise plans, an owner adds the connector for the organization. See the full instructions if your menus differ.

ChatGPT

  1. On chatgpt.com, open Plugins → Add → Add custom MCP server.
  2. Name it Variafy, paste the server address under Connection, keep OAuth, confirm the warning and choose Create as a plugin.
  3. Sign in with Variafy. In a new chat, type @ and choose Variafy.

Business, Enterprise and Edu workspaces may require an admin to add the connection or grant permission. ChatGPT may also ask you to confirm a tool call.

Claude Code

  1. Create a token under Assistant connection in the Variafy console.
  2. Replace sk_live_YOUR_TOKEN and run: 
    claude mcp add --scope user --transport http variafy https://www.variafy.com/mcp --header "Authorization: Bearer sk_live_YOUR_TOKEN"
  3. Ask: “Call start_here and show my ad accounts.”

Cursor

  1. Create a token under Assistant connection in the Variafy console.
  2. Add the server to ~/.cursor/mcp.json with your token: 
    {
  "mcpServers": {
    "variafy": {
      "url": "https://www.variafy.com/mcp",
      "headers": {
        "Authorization": "Bearer sk_live_YOUR_TOKEN"
      }
    }
  }
}
  3. Ask: “Call start_here and show my ad accounts.”

Grok

  1. Open Connectors → New connector → Custom.
  2. Name it Variafy, paste the server address and sign in with Variafy.
  3. Ask: “Call start_here and show my ad accounts.”

Tested on Grok’s free plan.

Mistral Vibe

  1. Open Context → Connectors → Add connector → Add a custom connector.
  2. Paste the server address. OAuth is detected automatically; sign in with Variafy.
  3. Ask: “Call start_here and show my ad accounts.”

Tested on the free plan. Vibe may also ask you to approve its tool call.

Gemini

  1. Open Settings → Connected apps → Custom apps.
  2. Use the server address and sign in with Variafy.

Google offers custom apps only to some accounts and regions. These steps follow Google’s documentation; we have not tested this connection ourselves.

Other assistants

Use the same server address. Some assistants sign in with Variafy; others need the token from your console. Follow the instructions for your client.

Find your assistant →

Full setup instructions →

One free plan during beta.

For business owners, marketers and freelancers who run their own ads and want to try Variafy with real account data.

Free beta

$0during beta

3 accounts per platform · 300 counted changes a month

Join the free beta

What you get

  • Read and analyze your connected accounts in the assistant you already use.
  • CRM revenue and lead-quality reports through your CRM (Pipedrive, HubSpot, Salesforce, Zoho CRM, Kommo, Bitrix24, HighLevel, Close, Freshsales, ActiveCampaign), a Google Sheet or a file with ad tags. Payments we cannot match are shown separately.
  • Watchdog alerts for Meta account, delivery and spend problems. Checks run every 15 minutes; alert emails are limited to once an hour.
  • Meta ad changes with a preview and confirmation, plus a record in your console.
  • Reading and analysis for Google Ads, Microsoft Advertising, LinkedIn Ads, GA4 and Search Console. Variafy does not change ads on these platforms. All beta terms and limits
  • 3 accounts, properties or sites per platform. Connection limits are counted separately for each platform.
  • 300 counted changes per UTC calendar month, shared across your workspace. Previews do not use the allowance; a counted change uses one unit when it is applied successfully.
  • Reads, pauses, monitors and scheduled briefs do not use your change allowance. Request and platform limits still apply.
  • Your own monitors for performance thresholds that matter to your business.
  • Scheduled email briefs, daily, weekly or every few days, at the time and in the time zone you choose.
  • Daily advice for Meta ads, with the evidence behind each suggestion. You can turn it off. No suggestion changes an ad on its own.

Feedback is optional

Reply to any Variafy email to tell us what helped and what is missing.

Access during beta

During Meta app review, we add each beta user to our Meta app as a tester — you accept the invite in your Facebook account. Google Ads, Microsoft Advertising, LinkedIn Ads, GA4 and Search Console work right after your invitation.

Joining the list does not connect an ad account or start a payment.

After beta

We will tell you about post-beta pricing before paid access begins.

Check the beta limits →

Fix today’s ad problemwhile you wait.

Practical guides you can use without a Variafy account. Variafy cannot remove a restriction or fix a payment card for you.

**Ad account restricted?**Find the affected asset and the right review path.Read the guide → **Ads not spending?**Check delivery, budget, bids and account status.Read the guide → **Payment failed or a limit reached?**Tell the problems apart and find the next step.Read the guide → **What can Meta AI actually do?**Separate available features from announcements.Read the guide → **Giving an agency access?**Share the permissions needed while keeping ownership.Read the guide → **Which ads bring payments?**Match CRM sales with the ads that brought them.Read the guide →

Browse all guides →

Before you join

Can I start today?

Access is by invitation. During Meta app review, we add each beta user to our Meta app as a tester — you accept the invite in your Facebook account. Google Ads, Microsoft Advertising, LinkedIn Ads, GA4 and Search Console work right after your invitation. We will email you when your access is ready. We are not promising a launch date.

Does the AI change my ads on its own?

Meta ad changes start with a preview and require confirmation. By default, you can confirm from the chat. The owner can require a signed-in person to approve any increase in spend. Google Ads and the other listed platforms are available for reading and analysis.

Do I need a CRM?

No. You can start with ad results and account checks. To compare ads with actual payments or qualified leads, connect a CRM (Pipedrive, HubSpot, Salesforce, Zoho CRM, Kommo, Bitrix24, HighLevel, Close, Freshsales or ActiveCampaign), link a Google Sheet or upload an export with ad tags.

What happens after beta?

We will tell you about post-beta pricing before paid access begins.

Help make Variafy usefulfor the way you run ads.

Try it free during beta, ask your own questions and tell us where it falls short. Start with your email, what you advertise and the assistant you use.

Join the free beta

We will email you when your access is ready. Already invited? Sign in.