SellerForge for Amazon Sellers

npx add-mcp 'https://www.sellerforge.ai/api/mcp'

Claude, meet yourAmazon business.

Bring your Amazon business into the AI you already use. Connect SellerForge over MCP and ask about account health, reimbursements, inventory, keywords, campaigns, and your Plan of Action cases.

ClaudeChatGPTCursorClaude Code

• Read on every plan, including the trial
• Selected controls, caps, roles & higher-risk approval stay in force

One secure connection — point any MCP-capable client here:

https://www.sellerforge.ai/api/mcp

Connect, ask, stay in control.

Three steps to bring your Amazon business into the assistant you already have open.

01

Connect once

Point your AI client at https://www.sellerforge.ai/api/mcp and authorize your SellerForge account. One connection maps the SellerForge tools your plan includes — no new tool to learn.

02

Ask in plain language

Ask about account health, reimbursements, keywords, inventory, or your listings right in the chat. Your AI answers from your SellerForge data instead of guessing.

03

Stay in control

The connection reads your SellerForge data; it cannot change anything in Seller Central or Amazon Ads. Revoke it any time from Settings → Connections or inside your AI client.

Your account, in reach of a question.

Read tools cover account health, reimbursements, Plan of Action and escalation cases, keywords and rank history, inventory, listing audits, campaigns, and your document vault — ask in plain language and get answers from your SellerForge data.

Account Health

"Is my Account Health at risk? What are my ODR and late-shipment rates right now?"

Reimbursements

"What has Amazon reimbursed me in the last 90 days, by reason?"

Plans of Action & Escalations

"Summarize my open plan-of-action cases and escalations, and what is still pending."

Keywords

"Which keywords am I tracking, and where do I rank for them?"

Inventory

"How many units do I have in FBA and AWD right now?"

Listing Audits

"Which of my listings scored lowest in the latest audit, and why?"

Read on every plan, including the trial. Voice of Customer, AI visibility, and the decision log need Growth or above.

From questions to answers you can use.

Read on every plan, including the trial. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval.

Analyst

Ask a hard question, get a real answer. "Is my account health at risk, and what should I fix first?" — your AI reads your SellerForge data and replies with the actual numbers, no spreadsheet, no export.

Report builder

Turn a question into a shareable brief. Ask for an account-health and reimbursement summary and your AI assembles it from your SellerForge data, right in the chat.

Dashboards & exports

Pull the numbers into the tools you already use. Your AI hands back structured data you can drop straight into a CSV, a deck, Sheets, or your own BI dashboard.

Connect in a few minutes · read on every plan, including the trial

The same controls, from any supported AI.

Read on every plan, including the trial. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval.

Read-only connection

Over MCP, your AI reads your SellerForge data. It cannot stage or apply changes in Seller Central or Amazon Ads, select a control mode, or create a path around SellerForge policy.

Caps

Per-plan usage caps and action limits keep a busy month — or an over-eager prompt — from ever turning into a surprise bill or a runaway change.

Kill-switch

Revoke a connector from Settings → Connections to stop future access from that client. Turn off AI actions in Settings → AI Actions to pause execution; pending actions cannot execute while that switch is paused.

Full audit

Every action proposed or applied is logged with who, what, when, and why. Review the trail at any time; eligible changes can be paused or rolled back.

Connect the AI you already use.

Point your client at the SellerForge MCP endpoint, authorize once, and your guarded tools appear in the chat.

Claude

Web & desktop — custom connector

1. 1Open Settings → Connectors and choose "Add custom connector."
2. 2Paste the SellerForge MCP URL and connect your account:

https://www.sellerforge.ai/api/mcp

ChatGPT

Developer mode — new connector

1. 1In Settings → Connectors, enable developer mode, then create a new connector.
2. 2Paste the SellerForge MCP URL as the server endpoint:

https://www.sellerforge.ai/api/mcp

Claude Code

One command in your terminal

1. 1Add SellerForge as an HTTP MCP server:

claude mcp add --transport http sellerforge https://www.sellerforge.ai/api/mcp

Cursor

Add to your mcp.json

1. 1Add the SellerForge server to your MCP config:

{ "mcpServers": { "sellerforge": { "url": "https://www.sellerforge.ai/api/mcp" } } }

Setup UI can change as each vendor updates its app — the endpoint stays the same: https://www.sellerforge.ai/api/mcp

Want a ready-to-use workflow after setup? Browse SellerForge AI skills and prompts.

Not every Amazon MCP is the same.

What sets the SellerForge connector apart is the data behind it — the cases, audits, rank history, and reimbursement review SellerForge keeps — under the same controls as the app.

SellerForge MCP

One connector for the records SellerForge keeps for your account — account health, reimbursements, Plan of Action and escalation cases, keywords and rank history, inventory, listing audits, campaigns, and your document vault. Read on every plan, including the trial. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval.

Amazon's official options

Amazon offers two first-party options. The Amazon Ads MCP server, in open beta for Amazon Ads API partners, manages campaigns and runs reports. The Amazon Selling Partner plugin, announced September 23, 2026 for Amazon Quick and Claude and in beta for sellers in Amazon's U.S. stores, reads listings, inventory, and sales, and can adjust prices and update listings after you review and approve each action. SellerForge's connector adds the records SellerForge keeps for you: Plan of Action and escalation cases, listing audit scores, tracked keyword rank history, possible FBA reimbursement discrepancies, and your document vault.

Generic SP-API bridges

A raw SP-API-to-MCP bridge passes an AI’s calls directly to Amazon’s APIs. Unless the bridge adds its own staging, approval step, and audit trail, a write goes straight through, which is exactly what you do not want an AI doing unsupervised.

Amazon’s options reflect Amazon’s own announcements, checked September 25, 2026; generic bridges are described as a category, not a specific product. SellerForge is not affiliated with or endorsed by Amazon.com, Inc.

Official Amazon APIs only — SP-API + Advertising API

You choose the mode — higher-risk changes always require approval

Full audit trail — with a one-switch kill-switch

Designed for Amazon's agent-era policies

What unlocks on each plan.

Reading your account works on every plan. A few reports need Growth or above.

MCP capability	What your AI can do	Available on
Read	Account health, reimbursements, POA & escalation cases, keywords & rank history, inventory, listing audits, campaigns	All plans — including the free trial
Growth reports	Voice of Customer, AI visibility, decision log	Growth, Pro & Agency

The MCP connector is included with your plan — no add-on fee. Compare plans →

MCP, answered.

MCP is an open standard that lets an AI assistant securely connect to an outside tool or data source. SellerForge runs an MCP server at https://www.sellerforge.ai/api/mcp, so an MCP-capable client — Claude, ChatGPT, Cursor, or Claude Code — can call your guarded SellerForge tools directly from the chat. It maps the tools you already have inside SellerForge; it is not a separate product to learn.

Connect through the SellerForge MCP connector — you never hand Claude your Seller Central password. In Claude, open Settings → Connectors, choose "Add custom connector," and paste the SellerForge MCP URL (https://www.sellerforge.ai/api/mcp); in Claude Code, run one command to add it as an HTTP MCP server. You authorize your SellerForge account once, and Claude can then read your SellerForge data. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval. The same endpoint works for ChatGPT and Cursor.

Yes. Data access is read-only by default. When actions are separately authorized, you choose how eligible changes run: Monitor only, Ask me before acting, or, on eligible Pro and Agency plans, Auto within limits. Higher-risk changes always require approval. Every action is logged, and eligible changes can be paused or rolled back. SellerForge never asks for your Seller Central password. Over MCP, your AI reads your SellerForge data; it cannot change anything in Seller Central or Amazon Ads. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval. You can pause or revoke the connection at any time.

SellerForge accesses your account only through Amazon's official, authorized APIs and never asks for your Seller Central password. Data access is read-only by default. When actions are separately authorized, you choose how eligible changes run: Monitor only, Ask me before acting, or, on eligible Pro and Agency plans, Auto within limits. Higher-risk changes always require approval. Every action is logged, and eligible changes can be paused or rolled back. SellerForge never asks for your Seller Central password. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval. SellerForge is not affiliated with or endorsed by Amazon.com, Inc.

Your AI can read account health, reimbursements, Plan of Action and escalation cases, keywords and rank history, inventory, listing audits, campaigns, and your document vault. Read on every plan, including the trial; Voice of Customer, AI visibility, and the decision log need Growth or above. The connector does not stage or apply changes in Seller Central or Amazon Ads. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval.

Disconnect the MCP connector from Settings → Connections in SellerForge, which revokes the key or token that client was using, and remove the connector inside your AI client. To pause pending execution, turn off AI actions in Settings → AI Actions; pending actions cannot execute while that switch is paused. The audit trail preserves every proposed or applied action.

Any MCP-capable client that supports remote HTTP servers, including Claude (web and desktop custom connectors), ChatGPT (developer mode connectors), Claude Code, and Cursor. You point the client at the SellerForge MCP endpoint once, connect your account, and your guarded tools appear in that assistant.

No. The MCP connector is included with your SellerForge plan — there is no add-on fee. Read on every plan, including the trial.

Yes. SellerForge connects only through Amazon's official, authorized APIs, identifies itself as approved third-party tooling, and never logs in with your password. Data access is read-only by default. When actions are separately authorized, you choose how eligible changes run: Monitor only, Ask me before acting, or, on eligible Pro and Agency plans, Auto within limits. Higher-risk changes always require approval. Every action is logged, and eligible changes can be paused or rolled back. SellerForge never asks for your Seller Central password. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval. SellerForge is not affiliated with or endorsed by Amazon.com, Inc.

As of September 25, 2026: Amazon offers two first-party options. The Amazon Ads MCP server, in open beta for Amazon Ads API partners, manages campaigns and runs reports. The Amazon Selling Partner plugin, announced September 23, 2026 for Amazon Quick and Claude and in beta for sellers in Amazon's U.S. stores, reads listings, inventory, and sales, and can adjust prices and update listings after you review and approve each action. The SellerForge connector reads the records SellerForge keeps for your account — Plan of Action and escalation cases, listing audit scores, tracked keyword rank history, possible FBA reimbursement discrepancies, and your document vault — alongside account health, inventory, and campaigns. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval.

Bring SellerForge into your AI.

Connect Claude, ChatGPT, Cursor, or Claude Code to your Amazon business over MCP. Read on every plan, including the trial.

Included with your plan · SellerForge controls stay in force · Cancel anytime

Claude and Claude Code are trademarks of Anthropic; ChatGPT of OpenAI; Cursor of Anysphere. SellerForge is not affiliated with or endorsed by them, or by Amazon.com, Inc.