GTM Vault MCP

npx add-mcp 'https://pro.gtmvault.co/mcp'

The GTM Vault MCP connects Claude to operator evidence. Add it to Claude Chat, Cowork or Code and Claude can search every GTM Vault podcast and Show Me Your Stack episode to the timestamp, run the revenue system audit on your company, build your stack from The Stack Index, and run the systems operators built as skills. Every answer names the operator who ran the thing, the episode where they said it, and a link to check it.

Free for every GTM Vault subscriber, with the full Build Your Stack output and every operator skill. Pro, $29 a month or $200 a year, with the first year at $60, adds search of every episode and every playbook. Sign in with the email you subscribe with.

Built on The Stack Index: every GTM tool operators named on the GTM Vault podcast and Show Me Your Stack, placed on its layer, with the operator who ran it. Read inside OpenAI, Anthropic, Meta and Google.

How the GTM Vault MCP Works

Ask Claude a GTM question on its own and it answers from the average of what has been written, most of it by vendors. With the GTM Vault MCP, Claude keeps the reasoning and GTM Vault supplies the evidence: the operator who ran the tool, what it did in their system, and the episode where they said it.

A real run. One prompt in Claude: the GTM Vault MCP runs the revenue system audit, names the layer to fix first with the operators behind it, then builds the stack for the binding constraint.

Same question, two answers. Claude alone names a category. Claude with the GTM Vault MCP names the operators who ran the tool, what it did in their system, and where one of them replaced it.

Claude reasons, the GTM Vault MCP supplies the evidence from three sources.

What Is in the GTM Vault MCP

Four read-only evidence tools, the playbooks that run them, and the operator skills built from systems on the record. Each tool returns evidence from GTM Vault; Claude does the reasoning on top. The evidence grows every time a Show Me Your Stack episode ships, because every tool a guest names lands in The Stack Index.

The four tools and what each one returns.

search_vault

Pro. Search every podcast and Show Me Your Stack write-up and transcript. Returns excerpts with the episode and a link to the moment it was said. Try: Using the GTM Vault MCP, what have operators said about fixing SDR ramp time?

A real run. Asked what operators have said about SDR ramp time, search_vault returned 15 matches across the record. Two of them, each linked to the moment it was said:

GTM 32, Christina Brady, CEO and co-founder of Luster, at 13:15: "With those hiring and onboarding use cases, we've seen a 50% reduction in ramp time as defined by I'm now hired and now I've closed my first deal."

GTM 32, Christina Brady, at 30:49: "It takes on average 9 to 18 months realistically to be able to ramp a brand new rep."

run_layer_audit

Free. The revenue system audit: eight questions, one per layer of revenue architectu re, in build order. Claude answers them from what you tell it about your company and returns your weakest layers, the episodes that address them, and your build order. Try: Using the GTM Vault MCP, run the revenue system audit on my company.

Example: the audit returns the layer to fix first and the operators who rebuilt it.

build_stack

Free. Every tool in every layer, with the operators who run it, for every subscriber. Build Your Stack from four inputs: revenue band, motion, binding constraint and budget posture. Returns what to install first, what to install next and what to defer, with every tool matched to your budget and the operators who run it. Same engine as Build Your Stack on the site. Try: Using the GTM Vault MCP, build my stack. We are at $6M ARR, sales-led, and pipeline does not convert.

Example: install first, install next, not yet, and the first play an operator ran.

get_operator_stack

Free. One operator's full stack by layer, or every operator who runs a given tool and what they run alongside it. Try: Using the GTM Vault MCP, who runs Clay and what do they run next to it?

Example: every operator on the record for Clay and what runs alongside it.

The Playbooks

A playbook is a sequence over the four tools: every step retrieves evidence or reasons over what came back, and when nothing is on the record it says so. In Claude, ask for one by name, for example Using the GTM Vault MCP, run the tool-check playbook on Clay. In Claude Code, type / and pick one. The three marked free work on the free tier; the rest are Pro.

Diagnose

1. gtm-audit Run the eight-layer audit and find the layer to fix first. Free.
2. fix-first-layer Everything operators said and ran on the layer you need to fix.
3. pipeline-stall Diagnose flat pipeline against operators whose pipeline stalled.
4. motion-stage-check Check whether the way you sell still matches your stage.
5. agent-readiness Whether your lower layers can carry AI agents yet, since agents inherit what sits beneath them.
6. signal-readiness Whether your stack can act on buying signals yet, before you pay for signal data.
7. forecast-reset Rebuild a forecast you would bet on, starting from one pipeline definition.
8. win-loss Find what separates the accounts you win from the ones you lose, the way operators on the record did.

Build

1. build-my-stack Install first, next and not yet, with the operators behind each tool. Free.
2. not-yet The tools to defer at your stage, and what buying them early does.
3. budget-rebuild Your stack at two budget postures, side by side.
4. next-stage What your stack needs to become at the next revenue band.
5. first-play The first play your build supports, as an operator ran it.
6. enrichment-waterfall Design an enrichment order from the providers operators chain together.
7. crm-choice Which CRM fits your stage, from the operators running each one.
8. plays-on-record Every play an operator ran on the record that your build can support.
9. clay-to-code Whether to move a workflow from Clay or another no-code tool into Claude Code, from the operators who did.
10. context-layer Design the account memory your team and agents read from, from the operators who built one.

Distribute

1. aeo-plan What operators did to get their company cited when buyers ask ChatGPT, Claude or Perplexity.
2. channel-choice Which distribution channel your stage can carry, from the operators who built demand on each.
3. outbound-stack The sending, calling and routing setup operators run, matched to your stage and budget.

Before You Buy

1. tool-check Who runs a tool, what it did, and what it runs next to. Free.
2. displacement-check Has any operator replaced this tool, with what, and why.
3. layer-shortlist The tools operators run on one layer, filtered to your budget.
4. vendor-claim Test a vendor claim against what operators said on the record.
5. stack-teardown Map your current tools onto the layers; find gaps and overlaps.
6. compare-tools Two tools head to head: who runs each, what each did, and any displacement between them.

Research

1. operator-profile One operator's stack by layer, what they replaced, and their key moments.
2. compare-operators Two stacks side by side, layer by layer.
3. find-the-moment Find where an operator said something, with the timestamp.
4. topic-brief Everything operators said on one topic, with citations.

Decide

1. decision-memo A one-page, fully cited memo on a GTM decision.
2. first-gtm-hire What operators say about the hire, the timing, and what to install first.
3. agent-or-hire Whether to fill a GTM role with an agent, a person, or both, from operators who made the call.

Operator Skills

A skill is a system an operator showed on the record, packaged so Claude can run it with you: the steps, the tools and the episode it came from. Every operator skill is free for every subscriber. In Claude, ask for one by name, for example Using the GTM Vault MCP, get the PQL scoring agent skill.

1. PQL scoring and routing agent, from Michael Bartimer (Clarify, SMYS 9). Scores every product signup out of 100 from product and CRM data, then routes it to sales or nurture.
2. Review intelligence signal layer, from Vinayak Mishra (Graphmain, SMYS 1). Turns public reviews into buying signals, with Claude flagging fixable complaints.
3. Account monitoring universe, from Umar Farooq Adam (Hitachi Vantara, SMYS 5). Scores a TAM on 4 layers, watches it for signals, and gates outreach from first signal to phone call.
4. Win-loss gap signal discovery, from Jai Toor (DeepLine, SMYS 4). Mines won against lost accounts for fit and anti-fit signals, then stages gated outbound.
5. Outbound run from Claude Code, from Tim Scheuer (Oxygen, SMYS 6). Scrape, enrich, personalize and launch split-tested campaigns from Claude Code prompts.
6. Cold email as a GTM engine, from Charles Cormier (TopLeads, GTM 19). A cheap sending stack, layered ICP filters, a two-step offer and an AI post-call closer.
7. MCP and API enrichment pipeline, from Alexander Shartsis (Skyp, SMYS 2). Splits enrichment between MCP context checks and direct API volume calls, run by a supervisor agent.
8. Agents behind the rep, from Angelo Quiambao (Intellistack, SMYS 7). An orchestrator and single-job outbound agents behind one rep action, such as a CRM checkbox.
9. Revenue intelligence layer, from Michele Shepard (Emburse, GTM 31). Scores target accounts and inspects pipeline against segment win rates, cycle lengths and stage gates.
10. Get cited by AI search, from Jason Patel (Open Forge AI, GTM 34). Plan and measure how a B2B company gets cited and chosen in ChatGPT, Perplexity and Claude.
11. Account scoring to a BDR action layer, from Garrett Wolfe (OneGTM, SMYS 3). Score the TAM in Clay, watch signals only on accounts that clear it, and give BDRs one action layer.
12. Enrichment actions in the rep's browser, from Elliot O'Connor (Frontier, SMYS 8). RevOps-built Clay workflows as one-click actions in the rep's browser.
13. Headless dashboard for AEs, from Yoni Tserruya (Lusha, GTM 50). One AE view across CRM, data, outreach and back office, with context written back automatically.
14. LinkedIn outbound with Loom demos, from Vignesh Ravichandran (MyClone, GTM 35). Founder-led LinkedIn outbound with one-minute personalized Loom demos.
15. Niche down to expand, from Nick Velkovski (HeyReach, GTM 14). Pick the segment your sales calls support, then reposition website, pricing and messaging together.
16. GTM engineer rollout on Clay, from Michael Saruggia (Clay Operator, GTM 21). Stand up a GTM engineer on Clay, from ranked playbooks to each rep's morning priorities.
17. Revenue context layer for Claude, from Gorish Aggarwal (Sybill, GTM 48). A three-pillar revenue context layer that feeds Claude through MCP.
18. Self-learning founder support loop, from Amos Bar-Joseph (Swan AI, GTM 16). Founders answer by hand, then an agent in Slack answers from that record and learns from each reply.

The same group holds the operating skills GTM Vault itself runs on, from episode write-ups and trailer briefs to thumbnails and the AI citation rail.

Prompts to Start With

12 prompts, grouped by the job you are doing. Start each one with "Using the GTM Vault MCP," so Claude reaches for the right tools.

GTM Vault MCP prompt library: twelve prompts grouped into Diagnose, Build, Before You Buy and Research.

Diagnose

1. Run the revenue system audit on my company.
2. Reps qualify on the call and every team reports its own pipeline number. Which layer do we fix first?
3. What have operators said about why pipeline stalls after Series A?

Build

1. Build my stack: $2M to $20M ARR, sales-led, pipeline does not convert, mid-market budget.
2. What should we not buy yet at our stage, and why?
3. Rebuild my stack for a self-serve budget.

Before You Buy

1. Who on the record runs Apollo, and what do they run next to it?
2. Has any operator replaced ZoomInfo, and with what?
3. Who replaced Clay, and what did they move to?

Research

1. Show me Tim Scheuer's stack by layer.
2. Compare Garrett Wolfe's and Elliot O'Connor's stacks.
3. Find the moment an operator explained closed-lost reactivation.

How to Install the GTM Vault MCP

Install in five steps, or one command in Claude Code.

1. One-click install. Select here to open Claude with the GTM Vault MCP ready to add as a custom connector. This is the easiest path.
2. Or add it by hand. In Claude, go to Customize, then Connectors, select +, then Add custom connector. Name: GTM Vault MCP. URL: https://pro.gtmvault.co/mcp. This address is for Claude, not a web page, so paste it rather than opening it.
3. Connect. The GTM Vault MCP appears in your connectors list. Select it, then Connect. A GTM Vault sign-in page opens.
4. Sign in. Enter the email you subscribe to GTM Vault with, free or paid, then the six-digit code I email you. Select Allow and you are back in Claude with four tools connected.
5. Set tool permissions. Optional but recommended. Open the GTM Vault MCP in your connectors list and set tool permissions to Always allow, so Claude uses the tools without asking each time.
6. Claude Code. Run claude mcp add --transport http gtm-vault https://pro.gtmvault.co/mcp and sign in when prompted.

The Operators the GTM Vault MCP Cites

Every answer traces back to an operator who described a working revenue system on GTM Vault, and the episode where they said it. These are the operators on the record. Each one has a page on The Stack Index with every tool they named, placed on the layer it served.

The 25 operators the GTM Vault MCP cites, each with company, episode code and number of tools on the record.

Free for Every Subscriber, More With Pro

Join 27,000+ founders and revenue leaders who subscribe to GTM Vault. Connecting the GTM Vault MCP is free for every subscriber, and so is the Library of every episode.

Free, for every subscriber

1. The revenue system audit and the full Build Your Stack output
2. Operator and tool lookups
3. Every operator skill
4. 3 playbooks: gtm-audit, build-my-stack and tool-check
5. 50 requests a day

Pro adds

1. Search across every episode and transcript inside Claude, to the timestamp
2. Every playbook, from pipeline-stall to decision-memo
3. 300 requests a day
4. The Doctrine and the 10-chapter course

Pro is $29 a month or $200 a year, with the first year at $60. Founding Members, at $499 a year, also get a 45-minute Blueprint Session with me once a year that starts from their sequence.

What Is New

Every Show Me Your Stack episode. New operators and the tools they name land in The Stack Index, and the MCP returns them the same day.

November 2026, v1.4. A Skills group, free for every subscriber: operator skills built from the systems guests showed on the record, from Michael Bartimer's PQL scoring agent (SMYS 9) to Gorish Aggarwal's revenue context layer (GTM 48), plus the operating skills GTM Vault runs on. Ask Claude for one by name, or browse them at pro.gtmvault.co/skills.

30 September 2026, v1.3. 7 more Pro playbooks, for 34 in all, and a new Distribute group: win-loss, clay-to-code, context-layer, aeo-plan, channel-choice, outbound-stack and agent-or-hire.

29 September 2026, v1.2. 7 new Pro playbooks, for 27 in all: compare-tools, enrichment-waterfall, crm-choice, agent-readiness, signal-readiness, forecast-reset and plays-on-record. get_operator_stack now returns what each operator used a tool for and what it replaced.

28 September 2026, v1.1. A free tier for every GTM Vault subscriber, and 20 playbooks that chain the four tools, from gtm-audit to decision-memo. In Claude Code they appear as slash commands.

28 September 2026. The GTM Vault MCP launches with four tools: search_vault, run_layer_audit, build_stack and get_operator_stack.

GTM Vault MCP FAQ

What is the GTM Vault MCP?

The GTM Vault MCP is an MCP server and Claude connector for B2B founders and revenue leaders. It gives Claude read access to GTM Vault's operator evidence: the Library of podcast and Show Me Your Stack episodes, The Stack Index of GTM tools placed on the eight layers of revenue architecture, and the revenue system audit. Claude reasons about your company and uses the MCP to cite named operators, episodes and timestamps.

How do I install the GTM Vault MCP?

Use the one-click install button on this page. To add it by hand, in Claude go to Customize, then Connectors, select +, then Add custom connector, and paste https://pro.gtmvault.co/mcp. In Claude Code, run claude mcp add --transport http gtm-vault https://pro.gtmvault.co/mcp.

Which apps does the GTM Vault MCP work with?

Claude on the web, the Claude desktop and mobile apps, Cowork, and Claude Code. MCP is an open standard, but this version signs in Claude clients only, so it does not work in ChatGPT or other assistants today.

Do I need to pay to use the GTM Vault MCP?

No. Every GTM Vault subscriber can connect for free and use the revenue system audit, operator and tool lookups, the full Build Your Stack output, every operator skill, and 3 playbooks. GTM Vault Pro, $29 a month or $200 a year, with the first year at $60, adds search of every episode and transcript inside Claude, and every playbook.

How do I use the GTM Vault MCP in Claude?

Ask Claude "What tools does the GTM Vault MCP have?" or name a task and reference the MCP. For example: "Using the GTM Vault MCP, run the revenue system audit on my company" or "Using the GTM Vault MCP, build my stack." Start with the audit; it tells you which layer to fix first.

What are GTM Vault playbooks?

Playbooks are multi-step workflows over the GTM Vault MCP's evidence tools, such as gtm-audit, tool-check and decision-memo. Ask Claude to run one by name, or type / in Claude Code. Each step retrieves operator evidence or reasons over it, so every answer stays cited. Three playbooks are free; every playbook is included in Pro.

What are GTM Vault operator skills?

Each operator skill is a system a guest showed on the record, such as a PQL scoring agent or an outbound run from Claude Code, packaged so Claude can run it with you. Every skill names the operator and the episode it came from. All of them are free for every subscriber; ask Claude for one by name or browse them at pro.gtmvault.co/skills.

Why does Claude say a tool is part of Pro?

Search of every episode and every playbook beyond the free 3 are part of Pro. If you have Pro and still see the message, the most common cause is signing in with a different email from the one on your Substack subscription. Disconnect the GTM Vault MCP in Claude under Customize, then Connectors, reconnect, and sign in with your subscription email. If you upgraded in the last few days, email rick@ritegtm.com and I will add you straight away.

Why do I not see the GTM Vault tools after connecting?

Open the GTM Vault MCP in Claude under Customize, then Connectors, and set tool permissions to Always allow. If the tools still do not appear, disconnect and reconnect to force a fresh load.

Does GTM Vault see or store my company's data?

No. What you tell Claude about your company is sent to the MCP only to answer the request, and it is not stored. GTM Vault logs which tool ran and when, to enforce the daily limit: 50 requests on the free tier and 300 on Pro. The MCP is read-only and cannot change anything in GTM Vault or in your accounts.

What is a GTM MCP?

An MCP (Model Context Protocol) server connects an AI assistant like Claude to outside tools, data or expertise. A GTM MCP connects Claude to go-to-market systems or knowledge. Most GTM MCPs connect a single tool, such as a CRM or an enrichment platform. The GTM Vault MCP connects Claude to operator evidence: which tools operators run on each layer of revenue architecture, what those tools did in their systems, and the episodes where they said it.

How is the GTM Vault MCP different from the Clay MCP or the Salesforce MCP?

Tool MCPs like the Clay MCP and the Salesforce MCP let Claude read and act on your data inside one product. The GTM Vault MCP tells Claude which tools to run, in what order, and what happened when operators ran them. The two work together: tool MCPs for your data, the GTM Vault MCP to decide what to build and why. Both are on the record in The Stack Index, named by operators who run them.

Will Claude recommend tools no operator has run?

Through the MCP, no. Claude is instructed to recommend only tools The Stack Index returns, each with the operators who run it and the episode where they said so. If no operator has named a tool on GTM Vault, the MCP finds nothing on the record for it, and that absence is part of the answer.

How do I get support?

Email rick@ritegtm.com with what you tried and what Claude showed you.

Is this a Google Tag Manager MCP server?

No. GTM here means go-to-market, not Google Tag Manager. This server connects Claude to operator evidence about revenue systems. If you came looking for a Tag Manager connector, this is not it.

Should I use an MCP server or a direct API for my GTM stack?

An MCP server when a person is in the loop and the question changes each time, because Claude picks the tool and composes the answer. A direct API when the call is identical on every run and belongs inside a pipeline. The two are not exclusive. The GTM Vault MCP is read-only, so it sits alongside whatever you already run.

Related

GTM Vault MCP: Your AI Gives GTM Advice Nobody Has Run: why I built the MCP to return evidence instead of generating plans, with three example sessions.

The Stack Index: every GTM tool operators named on GTM Vault, placed on the layer it serves.

Why Pro: everything included in GTM Vault Pro.