Realize MCP Server

A Model Context Protocol (MCP) server that provides read-only access to Taboola's Realize API, enabling AI assistants to analyze campaigns, retrieve performance data, and generate reports through natural language.

Quick Start

Cursor IDE Setup

Add to Cursor Settings → Features → Model Context Protocol:

{
  "mcpServers": {
    "realize-mcp": {
      "command": "realize-mcp-server",
      "env": {
        "REALIZE_CLIENT_ID": "your_client_id",
        "REALIZE_CLIENT_SECRET": "your_client_secret"
      }
    }
  }
}

Claude Desktop Setup

Add to your claude_desktop_config.json:

{
  "mcpServers": {
    "realize-mcp": {
      "command": "realize-mcp-server",
      "env": {
        "REALIZE_CLIENT_ID": "your_client_id",
        "REALIZE_CLIENT_SECRET": "your_client_secret"
      }
    }
  }
}

Installation

pip install realize-mcp

Setup

# Set credentials
export REALIZE_CLIENT_ID="your_client_id"
export REALIZE_CLIENT_SECRET="your_client_secret"

Basic Usage

User: "Show me campaigns for Marketing Corp"
AI: 
  1. Searches accounts for "Marketing Corp" 
  2. Retrieves campaigns using the found account_id
  3. Returns campaign list with performance metrics

Important: All operations require getting account_id values from search_accounts first - never use numeric IDs directly.

Available Tools

🔍 Account Management

• search_accounts - [REQUIRED FIRST] Find accounts and get account_id values for other tools (with pagination support: page_size max 10)

📊 Campaign Tools

• get_all_campaigns - List all campaigns for an account
• get_campaign - Get detailed campaign information
• get_campaign_items - List campaign creative items
• get_campaign_item - Get specific item details

📈 Reporting Tools (CSV Format)

• get_top_campaign_content_report - Top performing content with sorting & pagination
• get_campaign_breakdown_report - Campaign performance breakdown with sorting & pagination
• get_campaign_history_report - Historical campaign data with pagination
• get_campaign_site_day_breakdown_report - Site/day performance breakdown with sorting & pagination

🔐 Authentication

• get_auth_token - Authenticate with Realize API
• get_token_details - Check token information

Prerequisites

• Python 3.10+ (Python 3.11+ recommended)
• Taboola Realize API credentials (client ID and secret)
• MCP-compatible client (Claude Desktop, Cursor, VS Code, etc.)

Usage Examples

1. Find Account and List Campaigns

User: "Show campaigns for account 12345"
AI Process:
  Step 1: search_accounts("12345") → Returns account_id: "advertiser_12345_prod"
  Step 2: get_all_campaigns(account_id="advertiser_12345_prod")
  Result: List of campaigns with details

2. Get Performance Report

User: "Get campaign performance for Marketing Corp last month"
AI Process:
  Step 1: search_accounts("Marketing Corp") → account_id: "mktg_corp_001"  
  Step 2: get_campaign_breakdown_report(
    account_id="mktg_corp_001",
    start_date="2024-01-01", 
    end_date="2024-01-31"
  )
  Result: CSV report with campaign metrics

3. Top Performing Content

User: "Show top 20 performing content items"
AI Process:
  get_top_campaign_content_report(
    account_id="account_id_from_search",
    start_date="2024-01-01",
    end_date="2024-01-31", 
    page_size=20,
    sort_field="spent",
    sort_direction="DESC"
  )
  Result: Top content sorted by spend

Important Workflow Notes

⚠️ Account ID Requirement

All campaign and report tools require account_id values from search_accounts:

✅ Correct Workflow:

1. search_accounts("company name" or "numeric_id") 
2. Extract account_id from response
3. Use account_id in other tools

❌ Incorrect:

get_all_campaigns(account_id="12345")  # Numeric IDs won't work

📊 Report Features

• CSV Format: Reports return efficient CSV data with headers and pagination info
• Pagination: Default page_size=20, max=100 to prevent overwhelming responses
• Sorting: Available for most reports by clicks, spent, or impressions
• Size Optimization: Automatic truncation for large datasets

Quick Troubleshooting

If you encounter issues with the MCP server, try this quick diagnostic:

# Test server manually
REALIZE_CLIENT_ID=test REALIZE_CLIENT_SECRET=test realize-mcp-server

You should see: INFO:realize.realize_server:Starting Realize MCP Server...

Detailed Documentation

📖 For comprehensive information, see design.md:

• Recent Fixes & Version History - Detailed release notes and upgrade instructions
• Installation Options - PyPI & Source installation with troubleshooting
• Architecture & Design Principles - Technical implementation details
• Advanced Features - CSV format, pagination, sorting, and optimization
• Development Guide & Testing - Setup, testing, and contribution guidelines
• Comprehensive Troubleshooting - Detailed solutions for common issues
• Security Best Practices - Credential management and operational security
• Complete API Reference - Full technical API documentation
• Technology Stack Details - Dependencies and system requirements

License

Licensed under the Apache License 2.0. See LICENSE for details.

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Realize MCP Server - Safe, efficient, read-only access to Taboola's advertising platform through natural language.