Nova Amazon MCP
Amazon Seller Central MCP server. Connect Seller Central, Vendor Central and Amazon Ads to Claude, ChatGPT, Gemini or Cursor, and ask for net profit per SKU with your own COGS, VAT and FBM shipping costs, PPC down to the search term, SQP, inventory and listing health.
Documentation
Features
Performance Analytics
Seller Cockpit Day-to-Day Analytics Profit & Loss Portfolio Custom Breakdowns Reporting Builder Vendor Central
Growth & Optimization
Listing Health Scanner PPC Analytics BSR Tracker FBA Inventory Management Amazon A/B Testing Search Query Performance
MCP for AIRun your Amazon business from Claude, ChatGPT or Gemini
Integrations
Custom Services
Nova MCP MCP Prompt Library Reporting Automation Data Warehouses Build Your Own Analytics
Who we serve
Who We Serve
Amazon Agencies FBA Sellers / Brand Owners Amazon Brand Managers Amazon Aggregators Vendor Central
Resources
Affiliate ProgramNew Earn recurring commission for the lifetime of every customer Refer a Friend Earn 1 month of Nova credit per paid referral Team & Roadmap See what we're building and vote on features Free FBA CalculatorNew Estimate Amazon FBA fees, profit and margin in seconds Amazon Seller News Latest Amazon updates for sellers Blog Insights and strategies for Amazon sellers
Trusted by3,000+ sellers
Rated 4.7/5 Read Nova reviews on Trustpilot
Hourly data refresh
Automated500+ live data points
Nova MCP for AI assistants
Give your AI assistant every Amazon number
Nova MCP is the decision layer for Amazon sellers: the bridge between AI and the most advanced Amazon data model on the market.
Try for FreeBrowse the data library
Connect your Amazon data to your favourite AI assistant
Rated 4.7/5 onTrustpilotfrom 23 reviews
0:34
Josh Grillo, Founder of Sell Through, on the Nova MCP
Your AI assistants, plugged into every Amazon data source
Data sources
Amazon SP-APIOrders, fees, settlements, inventory
Amazon Advertising APICampaigns, keywords, search terms
Vendor Central (1P)1P sales, POs, catalog
Proprietary DataEnrichCOGS, custom tags, FBM costs, warehouse stock, history
E-commerce channelsSoon
Nova MCP500+ live data points
AI assistants
ClaudeDesktop, Code, web
ChatGPTConnectors & custom GPTs
GeminiMCP-capable clients
500+ metrics. Hourly refresh. 21 Amazon marketplaces.
How to choose the right MCP - 8 criteria to decide
Nova MCP compared with a Typical Amazon MCP connector across eight dimensions
| Dimension | Nova MCP | Typical Amazon MCP connector | Edge |
|---|---|---|---|
| 01Data accuracy | 99.9% guaranteed. 370 Amazon transaction lines reconciled into 154 P&L lines | Clean API copies. Fee reconciliation depth rarely documented | Nova |
| 02Data freshness | Several refreshes a day, up to every 30 minutes on money metrics like Buy Box lost | Usually once a day, so answers run on yesterday's numbers | Nova |
| 03Data coverage | SP-API, Ads, Search Query Performance, search terms, inventory, listing health, BSR, plus Vendor Central (1P) | Broad API coverage, served as tables rather than decisions | Nova |
| 04Token consumption | Structured tables and pre-aggregated answers. No raw dumps | Raw tables, so the model burns tokens filtering and aggregating | Nova |
| 05SKU cost allocation | Profit to the cent per SKU, attributed unit by unit | Sales and fees per SKU, no true landed cost | Nova |
| 06Smart data enrichment | COGS per SKU, FBM cost, 24 months of backfilled history, your own tags | Only what Amazon publishes. Your costs live elsewhere | Nova |
| 07Speed of answers | One question, one low-token call against a structured table | Several round trips per question | Nova |
| 08Marketplace coverage | 21 marketplaces, currency-normalized across accounts and regions | Marketplace count and currency normalization rarely documented | Nova |
01Data accuracyNova
Nova MCP
99.9% guaranteed. 370 Amazon transaction lines reconciled into 154 P&L lines
Typical Amazon MCP connector: Clean API copies. Fee reconciliation depth rarely documented
02Data freshnessNova
Nova MCP
Several refreshes a day, up to every 30 minutes on money metrics like Buy Box lost
Typical Amazon MCP connector: Usually once a day, so answers run on yesterday's numbers
03Data coverageNova
Nova MCP
SP-API, Ads, Search Query Performance, search terms, inventory, listing health, BSR, plus Vendor Central (1P)
Typical Amazon MCP connector: Broad API coverage, served as tables rather than decisions
04Token consumptionNova
Nova MCP
Structured tables and pre-aggregated answers. No raw dumps
Typical Amazon MCP connector: Raw tables, so the model burns tokens filtering and aggregating
05SKU cost allocationNova
Nova MCP
Profit to the cent per SKU, attributed unit by unit
Typical Amazon MCP connector: Sales and fees per SKU, no true landed cost
06Smart data enrichmentNova
Nova MCP
COGS per SKU, FBM cost, 24 months of backfilled history, your own tags
Typical Amazon MCP connector: Only what Amazon publishes. Your costs live elsewhere
07Speed of answersNova
Nova MCP
One question, one low-token call against a structured table
Typical Amazon MCP connector: Several round trips per question
08Marketplace coverageNova
Nova MCP
21 marketplaces, currency-normalized across accounts and regions
Typical Amazon MCP connector: Marketplace count and currency normalization rarely documented
Everything you need to 3x your Amazon business
Search 500+ Amazon metrics
All ( 520)Sales & Volume ( 20)Profitability ( 24)Advertising (PPC) ( 25)PPC Campaigns & Keywords ( 30)Customer Search Terms ( 12)Search Query Performance (SQP) ( 42)Best Seller Rank ( 6)Costs & Fees ( 98)Refunds & Returns ( 57)Reimbursements & Adjustments ( 30)Subscribe & Save ( 4)Inventory ( 50)Other ( 10)Listing Health Scanner ( 79)Cost Inputs ( 3)Cost and tax configuration ( 30)
Can't find what you need?
Get in touch
Showing 520 of 520Expand all
Sales & Volume20
Profitability24
Advertising (PPC)25
PPC Campaigns & Keywords30
Customer Search Terms12
Search Query Performance (SQP)42
Best Seller Rank6
Costs & Fees98
Refunds & Returns57
Reimbursements & Adjustments30
Subscribe & Save4
Inventory50
Other10
Listing Health Scanner79
Cost Inputs3
Cost and tax configuration30
Setup, in one minute
How to connect Nova to Claude.
Four steps, no engineering. The same server URL works in ChatGPT, Gemini and Cursor: add it in that assistant's connectors settings.
-
01 ### Open Claude, go to Settings then Connectors
In Claude, open your profile, then Settings, then the Connectors tab. Works on the desktop app and on claude.ai.
-
02 ### Click Add custom connector
In the Connectors panel, click Add, then Add custom connector. If you do not see the option, check that you are on a Claude paid plan.
-
03 ### Fill in the connector details
Name
NovaRemote MCP server URL
https://mcp.novadata.io/api/mcpNo authentication is required in the current beta. Click Add, then Save.
-
04 ### Toggle Nova on and start asking questions
Toggle Nova on, open a new conversation, and ask about your live Amazon business.
Screenshots, troubleshooting and example prompts.
Connected already? Start with the 32 prompts in the library. They work the same in Claude, ChatGPT and Gemini.
More on the Nova MCP
Setup walkthroughs, the assistant-by-assistant data catalog, and the background on how MCP works for Amazon sellers.
- What is an Amazon MCP server?Plain-English explainer: MCP, SP-API wrappers, Amazon Ads MCP, and what each one can actually see.
- Amazon AI agentsThe agent layer: what you can build once an assistant can read your seller data.
- Connect Claude in 4 stepsThe setup walkthrough, from Seller Central auth to your first prompt.
- Amazon data for ClaudeThe data catalog Claude reads: sources, grains, and the SKU profit model behind them.
- Amazon data for ChatGPTThe same model, read from ChatGPT: custom GPTs, the API, or your own agent.
- Amazon data for GeminiGemini, AI Studio and Vertex reading the same reconciled Amazon dataset.
- Amazon Ads MCP vs Nova MCPWhat Amazon's official Ads MCP can act on, and what it cannot see.
- Seller Central MCP serverWhat an MCP layer over the Selling Partner API can and cannot answer today.
- Amazon MCP prompt library32 copy-and-paste prompts for profit, PPC, keyword share, inventory and listings.
- Nova MCP tool referenceAll 14 tools, the question each answers, and what comes back.
- Amazon MCP for agenciesMulti-account operators: one connection across every client, and per-client profit after fees.
Frequently asked questions
How many Amazon data points does the Nova MCP serve?
The Nova MCP serves 500+ data points across sales, profitability, PPC campaigns, ad groups and keywords, customer search terms, search query performance (SQP), Best Seller Rank, fees, refunds, FBA stock health, listing health, and your own cost inputs. All refreshed continuously from Seller Central, SP-API, and the Ads API.
Which AI assistants can connect to Nova?
Any assistant that supports the Model Context Protocol. Claude, ChatGPT and Gemini are the ones sellers use most. You add Nova once as a custom connector and the assistant can query your Amazon business from then on.
Why does token consumption matter with an Amazon MCP?
Connectors that hand the model raw tables force it to filter and aggregate thousands of rows itself, which burns tokens and slows the answer down. Nova returns structured, pre-aggregated tables, so one question is usually one low-token call.
Which categories are covered?
Sales and orders, profitability, PPC and advertising, customer search terms, search query performance, Best Seller Rank, buy box, inventory, fees and reimbursements, refunds, subscribe and save, listing health, and your own cost inputs (COGS, freight, 3PL, and more).
Is the data library free to browse?
Yes, browse and search the full library freely. Connecting your assistant to live data requires a Nova account (14-day free trial, no card).
How often is the data refreshed?
Several times a day for every data point, and up to every 30 minutes for the metrics that move money, pulled from the Amazon Selling Partner API, Advertising API, Brand Analytics, and Seller Central business reports.
Ready to give your assistant every Amazon number?
The Nova MCP serves these 500+ data points to Claude, ChatGPT and Gemini, straight from Seller Central, SP-API and the Ads API. Refreshed several times a day, ready to query.
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Lightspeed, custom analytics for top Amazon sellers. Trusted by 3,000+ sellers, agencies, and brands worldwide.
Product
- Nova MCP Server
- MCP Prompt Library
- Amazon AI Agents
- Amazon profit tracker
- Seller Cockpit
- Day-to-Day Analytics
- BSR Tracker
- Listing Health Scanner
- Reporting Builder
- Pricing
Free Tools
- Amazon FBA Calculator
- Sales Estimator
- Profit & Margin Calculator
- ROI Calculator
- BSR Tracker
- Sales Tracker
- All calculators & trackers
Resources
- Amazon Seller News
- Blog
- State of Amazon
- Amazon Seller Statistics
- Ecommerce Statistics
- Best Amazon Seller Tools
- Best Amazon Agencies
- Top Amazon Influencers
- Compare Nova
Company
Popular Articles
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Supported Marketplaces
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