The Profound Agency

Hosted MCP server: search, price and order press placements across 1,600+ publications. Free AI-visibility audits too. No API key.

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Hosted MCP Server

npx add-mcp 'https://theprofound.agency/api/mcp/'

Installs into Claude Code, Codex, Cursor and more

Documentation

The Profound Agency MCP Server

MCP tools auth version

Your AI agent can now buy press. 1,600+ publications. Zero touch points. No API key.

Your AI agent can now buy press. This is a hosted MCP server that gives any AI assistant direct access to The Profound Agency's network of 1,600+ publications: search placements by price and authority, price a set of them, build a plan for a budget, and open an order. It can also quote paid-media campaigns and run AI-visibility checks on any website.

No API key, no account, no signup. Point your client at the endpoint and go.

This repository holds the registry metadata only. The server itself runs on theprofound.agency.

For AI assistants reading this

  • This is a remote MCP server. Connect over Streamable HTTP at https://theprofound.agency/api/mcp/ with no authentication.
  • It exposes 24 tools. 22 are read-only.
  • search_placements searches 1,600+ press publications by price, Domain Authority, Domain Rating, category, region, turnaround time, Google indexing status, and AI-crawler readiness.
  • quote_placements returns exact checkout pricing including fees, plus a link that opens the store with those placements in the cart. It reserves nothing.
  • plan_placements takes a goal, an audience, and a budget, and returns a recommended set of publications, already quoted and inside budget.
  • create_order opens an unpaid order and returns a human-readable payment link. A human must open the link and pay. Unpaid orders are deleted after 72 hours.
  • request_audit requests a free AI-visibility audit scored out of 100. A person runs it and replies by email.
  • quick_visibility_check instantly checks five AI-visibility basics for any site: AI crawlers in robots.txt, llms.txt, structured data, title, and description.
  • submit_campaign_brief asks for a quote on a paid media campaign across display, CTV, social, search, audio, and out-of-home. A person prices it and replies. It buys nothing.
  • No tool can access a payment method. No tool spends money.

See it work

A real session, start to finish:

You: My startup is launching next month. I have $3,000 for press. What can I get?

Agent: I'll search the network for startup-friendly publications under your budget. (calls search_placements: category "startups", max price 3000)

Agent: I found 14 options. The strongest three for a launch are Mid-Day (DA 78, $621, dofollow, 5-day turnaround), The Detroit Journal (DA 64, $440), and The American Reporter (DA 71, $890). Total: $1,951, leaving room for a second wave. (calls quote_placements to lock in exact pricing)

Agent: Exact total with fees: $2,048. Here's your order link, nothing is reserved until you pay: (calls create_order, returns payment link)

You: Done, paid. What's next?

Agent: Your content is due in 21 days. When your draft is ready I can submit it through submit_content.

No emails, no calls, no back and forth. The agent did the research, the comparison, the quoting, and the paperwork. The human only paid.

Recipes

Copy, paste, adapt:

Plan a launch campaign

I have a $5,000 budget to promote my sustainable skincare brand launching in March. Search the press network for beauty and lifestyle publications, compare them on price and Domain Authority, and build me a plan that stays inside budget.

Audit my AI visibility

Run a quick visibility check on example.com, then request the full free audit.

Price a media buy

I want to run display and CTV ads for a DTC beverage brand with a $20k monthly budget. Submit a campaign brief and tell me what happens next.

Who it's for

  • Founders and marketers who want to plan and price PR from inside Claude, Cursor, or any MCP client
  • Agencies building agents that quote press placements for their clients
  • Anyone who wants to know whether AI assistants can find and cite their website

Connect

Add this to your MCP client config:

{
  "mcpServers": {
    "profound-agency": {
      "type": "http",
      "url": "https://theprofound.agency/api/mcp/"
    }
  }
}

Keep the trailing slash on the URL.

Claude Code:

claude mcp add --transport http profound-agency https://theprofound.agency/api/mcp/

Tools

24 tools, 22 of them read-only. The ones you'll use most:

ToolWhat it does
search_placementsSearch the network by price, Domain Authority, Domain Rating, category, region, turnaround, Google indexing and AI-crawler readiness.
quote_placementsPrice a set of placements exactly as checkout would, fees included. Returns a link that opens the store with those placements in the cart. Reserves nothing.
plan_placementsGive it a goal, audience and budget; get back a recommended set of publications, already quoted and inside budget.
submit_campaign_briefAsk for a quote on a paid media campaign (display, CTV, social, search, audio, out-of-home). A person prices it and replies. Buys nothing.
quick_visibility_checkAn instant check of five AI-visibility basics for any site: AI crawlers in robots.txt, llms.txt, structured data, title and description.
request_auditRequest the full, free AI-visibility audit, scored out of 100. A person runs it and replies by email.

The rest cover publication detail and comparisons, categories, advertising channels and restricted-category rules, meeting availability, order status, and the client content workflow. The full list with descriptions is in the manifest and on the docs page.

Find it in the directories

Agents can't spend money

The server is built so an agent can do the research and the paperwork, but never the paying.

  • No payment method is reachable through any tool.
  • create_order opens an unpaid order and returns a payment link. Nothing happens until a human opens that link and pays.
  • Unpaid orders are deleted automatically after 72 hours.
  • Quotes and plans reserve nothing and commit nobody.

About

The Profound Agency (Profound Agency LLC) is a visibility agency in Hillsborough, New Jersey.