Idun Blue
A creator platform made in Sweden: courses, website, checkout through your own Stripe, email, community, bookings and Idun AI in one place, in your name.
Hosted MCP Server
npx add-mcp 'https://api.idun.blue/mcp'Installs into Claude Code, Codex, Cursor and more
Documentation
Ask for a course and get five written lessons as a draft. The welcome emails you have been putting off get written, and nothing is sent until you say yes. Ask what to do today, or work with your own ChatGPT or Claude. Music, no voice-over. All text is on screen.
Idun AI
Three ways to work with AI in Idun
Idun AI is included. What it creates is saved as a draft, and emails, payments and access always wait for your approval. If you already use ChatGPT or Claude, they can work in your account too.
It’s there when you log in.
It lives in Studio and works from what’s already in your account: courses, pages, email and contacts.
No credits to buy. Fair use applies.How to connect your AI
Try asking
Draft a sales page for my course. Use the course content. Save it as a draft.
Your courses, pages and email in Idun
In short
Your material comes first
Idun AI starts from the notes, recordings, texts and courses you already have.
Saved where you edit it
The course outline, page or email sequence is saved as a draft in Studio, and you carry on from there.
Included, no credits to buy
Idun AI is part of the price and runs in the EU. If you get close to the monthly limit, it pauses rather than sending you an extra bill.
Your tone
Drafts start from your tone in what you’ve already written, such as newsletters, pages and course texts. You can paste in texts of your own too.
From notes to a course
If your course already exists as notes, workshop recordings and documents, Idun AI can read the material, suggest a structure and draft the modules and lessons. Then you carry on in the course editor.
From the same material it can draft the sales page and the welcome emails, so the sales page promises what is in the course.
Small requests work too
You don’t have to ask for a whole launch. Ask for a shorter introduction, a different image or a look at what’s missing from your offer, and say what you want to keep:
“Make the sales page shorter. Keep the price, the images and my personal tone. Save it as a draft.”
What it does without asking
Anything you ask it to create stays a draft until you ask for it to be published. If you ask for a change to something that’s already live, the change is made straight away, and you can undo it. Emails, scheduled posts, money and access always wait for you to approve them.
If you’d rather see every change before it goes live, choose Ask first under Settings › Idun AI. That’s also where you see how much you’ve used this month.
Your own ChatGPT or Claude
If you connect your own ChatGPT or Claude, your own subscription and its limits apply, and the task is processed by the provider you chose. How to connect your own AI.
Keep reading
- Comparison Idun Blue vs Lovable Lovable turns a prompt into a web app you run and secure yourself. Idun Blue is the course business already built: courses, members, email, checkout, VAT.
- Guide Seven logins, seven invoices, one job What your week looks like when the course, the email list, the bookings and the payments each live in a different tool, and how to tell when it's time to bring them together.