Great Question

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Great Question is an Agentic UX research platform for product builders. Its MCP lets AI agents create studies directly from any AI tool, surface insights, find the right research candidates, and query your entire research repository.

๐Ÿค– MCP ยท request access

MCP: Run your research from inside Claude, Cursor, or ChatGPT

Design studies, build screeners, invite your customers, and synthesize what they told you, all without leaving the chat. Every finding backed by the real session highlights behind it.

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What is MCP?

Model Context Protocol (MCP) is an open standard that lets AI tools securely connect to โ€” and work inside โ€” external software.

For Great Question, that means Claude, Cursor, and ChatGPT can now do your research for you. Not just read what's in your repository โ€” actually design studies, invite your customers, and bring the findings back.

MCP

What you can do

70 new things your AI can do across the research workflow: from designing studies to verifying findings against the real highlights behind them.

Works with tools used by

Integration Logo: Figma

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Search sessions

Find interviews & tests

Search your research repository by topic, participant, or keyword. Surface relevant insights without leaving your workflow.

"Find interviews about checkout friction"

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List studies

Browse active research

See what research is in progress across your organization. Filter by team, owner, or status.

"Show active studies from Mobile team"

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Create interviews

Moderated studies

Spin up interview studies with guides, participant limits, and incentives โ€” all from your AI assistant.

"Create an interview about pricing"

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Create surveys

12+ question types

Build surveys with multiple choice, scales, open-ended questions and more. Perfect for quick validation.

"Create a 5-question NPS survey"
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Built for product builders

Four ways teams are using Great Question inside their AI tools right now.

๐Ÿ“„ Write PRDs with the customer voice

Pull customer quotes, pain points, and feedback directly into your product specs. No more switching tabs or digging through old research decks.

"Find interviews about payment friction, then help me write the problem statement for my PRD"

๐Ÿ“„ Research-informed roadmap prioritization

Query what research exists before prioritizing features. Identify gaps in your understanding and create quick validation studies to fill them.

"What research do we have about settings? Create a survey to fill the gaps."

๐Ÿ“„ Launch a study without leaving your chat

Describe what you want to learn. Your AI designs the study, writes the screener, invites your customers, and books the calendar, all from a single prompt.

"Recruit 30 weekly-active PMs for an interview about our new settings flow. Screen out anyone at companies under 100 people."

๐Ÿ“„ Synthesize research results instantly

Ask a question, run the research that answers it, and synthesize the results, without leaving Claude.

"Create a weekly check-in survey for beta testers"

Get started in 3 steps

Connect Claude to Great Question in minutes.
Set up docs here.

1

Add the MCP server

Run this command in Claude Code to add Great Question as an MCP server.

claude mcp add --transport http great-question https://greatquestion.co/api/mcp/v1

2

Authorize access

Your browser opens to Great Question. Review the permissions and click Authorize. Your existing role permissions apply.

3

Start using

Ask Claude to review past research and create a new study. Search sessions, list studies, or create new research, all from your terminal.

See it in action

Watch how to build a PRD with voice of customer data using Claude and Great Question.

Setup docs here ->

The most comprehensive MCP integration for research

Great Question is the most comprehensive MCP out there, with over 70+ ways you can use the MCP to operate Great Question.

You will be among the first to use MCP with your own research!

Capability

Great Question

Other Platforms

Native MCP Server

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Limited*

Search Research Sessions

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List Studies

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Create Interview Studies

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Create Surveys

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OAuth 2.0 Security

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Varies

Enterprise Role Permissions

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Limited

*Some platforms offer MCP through third-party connectors like Zapier with limited functionality.

Enterprise-grade security

Your research data stays protected with the same security you expect from Great Question.

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OAuth 2.0 Authentication

Industry-standard authorization flow. Your credentials never touch AI tools directly.

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Role-Based Permissions

Your existing Great Question permissions apply automatically. See only what you're authorized to see.

View permissions

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SOC 2 Type II

Complete data separation between accounts. Enterprise-grade security certifications.

Visit Trust Center

Request Early Access

Great Question's MCP integration is available to enterprise customers in early access.

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Request Access

Great Question's MCP integration is available upon request.

Ready to run research from a chat?

Design studies, invite your customers, and synthesize what they told you, all from inside Claude, Cursor, or ChatGPT.

Talk to sales

Get great UX research reads & resources once a month.

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Overview

Why Great Question?

Governance & Security

Integrations

HIPAA

Recruit

Customers & Users

External Recruitment

Panel Management

Study Management

Research

Surveys

Interviews

Prototype Testing

Card Sorting

Tree Testing

Other Methods

Analyze & Share

AI Insights

Centralized Repository

Share Results

MCP

Solutions

Product Designers

Product Managers

UX Researchers

Research Ops

Marketers

Use Cases

Validate product ideas fast

Test designs with real users

Run strategic research initiatives

Scale research across teams

Resources

Get support

Help center

Blog

Research templates

Case studies

Live Events

Software comparisons

Product releases

AI Research Toolkit

Enterprise

Pricing

Legal

Privacy

Terms

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