Fotogenic AI
Fotogenic AI is a tool that turns reference photos into consistent, on-brand e-commerce assets - without prompt engineering designed to transition from the traditional commercial photography industry by providing a simplified pipeline and workflows.
Documentation
Original photo

Jacket original product photo
Explore another product

Your campaign

Blue jacket on a model against a cobalt and orange set

Blue technical jacket laid flat on an orange surface with diagonal shadows

Blue rain jacket lit by blue and orange storm light

Hooded rain jacket portrait in a stormy canyon
For business and enterprise
Stop booking product shoots. 800 images a month cost ==$200, not $16,000.==
Liudas Baronas Founder, Fotogenic AI
From your next product launch to everyday marketing, keep content moving. Create new visuals and videos from product photos and explore campaign directions.

Yoga

Pilates

Outdoors

Studio

Poolside

Resort

Sunlight

Coast

Portrait

Editorial

Studio

Color story
Your product
Your Product 01
Upload your product.
Use a clear photo that shows the full product, its color and important details.
Select Settings
02
Choose the visual direction.
Choose your scene, model, lighting and camera angle.
Your result

Studio image selected for review

Another composition of the same cream phone case
03
Review and download.
Check the product details, choose your favorites and download them for your store.

Coral polo at the marina in golden hour.

Create in your browser.
Choose a Studio workflow, create images and review your results.
Describe it. Create with AI.
Create with Fotogenic AI through a supported AI assistant.
Bring your catalog along.
Bring the Studio workflow to your storefront catalog.
Create inside WooCommerce.
Create and review product images inside WooCommerce.

Fotogenic Web App interface illustration configuring product photos, model, environment and photographic style.

Fotogenic MCP interface illustration with a coastal sneaker conversation.

Illustration of the Fotogenic Shopify app summary, showing a snowboard result, output details and review actions inside the Shopify admin.

Fotogenic WordPress interface illustration reviewing a purple jacket product image.
A world of choices.One product at the center.
Explore the choices that shape a visual, then review and reuse your direction.
Create
Guided scene ideas
Explore scenes that suit your product.
On-model options
Choose your model. Set the styling.
Camera & framing controls
Choose the angle, focus and framing.

Creative illustration of a model wearing a coral polo on a Mediterranean terrace.
Refine
Product interaction controls
Guide how a model holds, wears or uses your product.
Accuracy review
Check product details against your source.
Reusable visual direction
Reuse your scene and brand direction.
Create more visuals
Fast visual variations
Explore new angles, crops and campaigns.
Catalog-scale workflows
Reuse approved setups for more products.
Channel-ready formats
Prepare visuals for product pages, ads and social.

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Lower production costs
Keep more budget for your business. -
Faster time to market
Spend less time preparing new content. -
Scale content production
Create more content for more channels.
Start with a clear, well-lit product photo that shows the full item, its color, shape, materials, labels, and any details shoppers need to see. A clean front or three-quarter view is a strong starting point. Add more source views when important details are hidden in one image.