Flows
Build and analyze product adoption workflows in Flows
Documentation
Build product adoption
your way
Break free from duct tape and rigid components. Flows is product adoption infrastructure that lets modern teams build anything, no-code or all-code.
Get started for freeInstall with AI
Onboarding checklists
Product tours
Announcements
Banners
Badges
Surveys
Get started with Acme
Follow these steps to get started with Acme. You can always come back to this later.
1/4
Create your first issue
Add a comment
Invite a team member
Trusted by leading engineering, product, and design teams
Build anything with Flows
[
Getting started checklist
](/examples/floating-checklist)
[
Interactive product tour
](/examples/tour)
[
Welcome modal
](/examples/modal)
[
Feature discovery tooltip
](/examples/feature-hint)
[
What's new announcement
](/examples/feature-announcement)
[
User feedback survey
](/examples/microsurvey)
[
Free-to-paid upgrade prompt
](/examples/enterprise-upsell)
[
Trial expiry reminder
](/examples/trial-countdown-banner)
[
Empty state walkthrough
](/examples/getting-started-dashboard)
[
Role-based onboarding
](/examples/tooltip)
[
NPS survey
](/examples/nps-survey)
[
Beta feature opt-in
](/examples/interactive-feature-announcement)
The Product Adoption suite
Turn new signups into power users. Give your team everything they need to guide, announce, and convert users at every stage of the journey.
Product Tours
Guide users to success, step-by-step
Build product tours that onboard new users, highlight features, and turn signups into active users.
Batteries included
Pixel perfect, production ready components at your fingertips. Use them out of the box or customize them to fit your product.
Tooltip
Getting started
This is where you can find all your workflows. Click next to continue.
Back
Next
Modal
Welcome to Acme!
Let's take a quick tour to help you get the most out of our platform.
Maybe later
Get started
Hint
What's new
We've added a new dashboard with better analytics to help you track your progress.
Learn more
Card
Connect your tools
Integrate with your existing tools to streamline your workflow.
Connect
Learn more
Checklist
Getting started
2 / 3
Connect your first source
Create your first workflow
Invite a team member
Add your colleagues to collaborate on workflows together.
Invite
Tooltip
Getting started
This is where you can find all your workflows. Click next to continue.
Back
Next
Modal
Welcome to Acme!
Let's take a quick tour to help you get the most out of our platform.
Maybe later
Get started
Hint
What's new
We've added a new dashboard with better analytics to help you track your progress.
Learn more
Card
Connect your tools
Integrate with your existing tools to streamline your workflow.
Connect
Learn more
Checklist
Getting started
2 / 3
Connect your first source
Create your first workflow
Invite a team member
Add your colleagues to collaborate on workflows together.
Invite
Embeddable components
Put components directly within your product. Don't just put tooltips over your product.
Acme Conf 2026
Less than one week left to get free virtual tickets to Acme Conf, our global event.
Analytics
Learn how users move through your tours, which steps cause drop-off, and where to improve.
Workflows
Automate what happens at every step of the journey
Build multi-step experiences that react to what users actually do. Branch by role, plan, or behavior, and control exactly who sees what, and when.
Branching logic
Show different steps based on user role, plan, or what they've already completed.
Delays and scheduling
Reach users at the right moment, not all at once. Avoid overwhelming signups or reaching users too early.
Take actions
Update user properties, add users to segments, or trigger webhooks when a condition is met.
Surveys
Collect user feedback that drives decisions
Run NPS, CSAT, PMF, and custom surveys inside your product. Target the right users, collect responses in context, and act on real feedback.
Flexible surveys
With multiple choice, number rating, text input, emoji reaction, and link options. Use a template or build from scratch.
Net Promoter Score (NPS)
How likely are you to recommend us to a friend or colleague?
0
1
2
3
4
5
6
7
8
9
10
Not likely at all
Extremely likely
Customer Effort Score (CES)
How easy was it to use our product?
😞
😐
😊
😀
😍
Very difficult
Very easy
Customer Satisfaction (CSAT)
How satisfied are you with our service?
😞
😐
😊
😀
😍
Very dissatisfied
Very satisfied
Product/Market Fit (PMF)
How would you feel if you could no longer use Acme?
Not disappointed
Slightly disappointed
Very disappointed
User research
What could we do better?
Submit
Net Promoter Score (NPS)
How likely are you to recommend us to a friend or colleague?
0
1
2
3
4
5
6
7
8
9
10
Not likely at all
Extremely likely
Customer Effort Score (CES)
How easy was it to use our product?
😞
😐
😊
😀
😍
Very difficult
Very easy
Customer Satisfaction (CSAT)
How satisfied are you with our service?
😞
😐
😊
😀
😍
Very dissatisfied
Very satisfied
Product/Market Fit (PMF)
How would you feel if you could no longer use Acme?
Not disappointed
Slightly disappointed
Very disappointed
User research
What could we do better?
Submit
How likely are you to recommend us to a friend or colleague?
0
1
2
3
4
5
6
7
8
9
10
Not likely at all
Extremely likely
How easy was it to use our product?
😞
😐
😊
😀
😍
Very difficult
Very easy
How satisfied are you with our service?
😞
😐
😊
😀
😍
Very dissatisfied
Very satisfied
How would you feel if you could no longer use Acme?
Not disappointed
Slightly disappointed
Very disappointed
What could we do better?
Submit
How likely are you to recommend us to a friend or colleague?
0
1
2
3
4
5
6
7
8
9
10
Not likely at all
Extremely likely
How easy was it to use our product?
😞
😐
😊
😀
😍
Very difficult
Very easy
How satisfied are you with our service?
😞
😐
😊
😀
😍
Very dissatisfied
Very satisfied
How would you feel if you could no longer use Acme?
Not disappointed
Slightly disappointed
Very disappointed
What could we do better?
Submit
Targeted surveys
Ask only the right users or companies by targeting their property or behavior.
Is Pro user?
Yes
No
Satisfaction survey
Upgrade hints
Analyze responses
Inspect right in Flows or export data into your warehouse for deeper analysis alongside your other metrics.
4. How would you rate your experience?
1,289 out of 1,500 people answered this question
Excellent
Good
Fair
Poor
Customization
Full control over every pixel
Our headless architecture lets you customize every part of your adoption experience without worrying about complex user states.
Your code
Flows editor
export const Banner = (props) => {
return (
<div>
<div>
<h2>{props.title}</h2>
{!props.hideCloseButton && (
<button onClick={props.close}>
Close
</button>
)}
</div>
<div>
<p>{props.description}</p>
<a href={props.buttonLink}>
{props.buttonLabel}
</a>
</div>
</div>
);
};
Banner
Title
Description
Less than one week left to get free virtual tickets to Acme Conf, our global event.
Button label
Button link
Hide close button
Acme Conf 2026
Less than one week left to get free virtual tickets to Acme Conf, our global event.
Register
Custom components
Build with your own design system. No more generic widgets that clash with your product's UI.
Customize the theme
Change colors, typography, and spacing to match your app without rebuilding everything from scratch.
Build with our open-source SDKs
That give you full control. Documented, extensible, and built by developers for developers.
Pricing
Pay only for onboarded users
Stop paying for every user in your database. With Flows, you only pay for users who actually see an experience, making it the most cost efficient product adoption tool at any scale.
How many monthly onboarded users do you expect to have?
100
1,250
6,000
18,750
+50,000
Hobby
For personal development, prototyping, and testing.
Free
100 MTUs
-
No credit card required
-
Custom components preview
-
Unlimited workflows
-
Community support
Pro
Everything you need to build and scale your product adoption
$30
/ month
600 MTUs
-
Everything in Hobby, plus:
-
Remove Flows branding
-
Custom components
-
Priority support
Frequently asked questions
What can I build with Flows?
Flows gives you the building blocks for any in-product adoption experience: onboarding tours, feature announcements, checklists, surveys, tooltips, welcome modals, and more. Because you build with your own components and design system, there is no ceiling. You are not limited to whatever a vendor decided to ship.
How is Flows different from Appcues, Chameleon, or WalkMe?
Most product adoption tools give you a fixed set of components and expect you to make them fit your product. Flows works the other way. You decide what gets built and how it looks. Use our built-in components, theme them, or replace them entirely with your own. Your design system stays intact and there is no third-party widget fighting with your UI.
How long does it take to get started?
You can install the SDK and have your first experience running in under 30 minutes. Getting started is a single npm install and a few lines of initialization code. From there, creating experiences takes minutes in the editor - no waiting on deploys.
Is there a free plan?
Yes. You can get started for free with no time limit. The free plan covers everything you need to build and ship your first experiences. Paid plans unlock higher usage limits, and priority support.
How is pricing calculated?
Pricing is based on monthly tracked users (MTU) - the number of unique users who see a Flows experience in a given month. You are not charged for every user that visits your product, only those that interact with Flows content. Team seats are unlimited and free, so you can have your whole team building experiences without worrying about costs.
Do I need engineers to create and update experiences?
It depends on how you want to work. Non-technical teammates can create and update experiences using the no-code editor. Engineers can go deeper - writing custom components, hooking into your design system, and using the SDK directly. Both paths are first-class citizens in Flows, so your team can work however makes sense for the experience you're building.
Can I migrate my existing experiences from another tool?
Not directly - experiences from tools like Appcues or Chameleon can't be imported automatically. But we can help you get moved over, and we offer free usage until your existing contract expires so there's no overlap in costs while you migrate.
Does Flows work with my existing design system?
Yes, and that's one of the core reasons teams choose Flows. You can build adoption experiences using your own components, tokens, and styles instead of fighting a third-party widget. If you already have a button, a modal, or a tooltip in your design system, you can use it directly in Flows.
How much can I customize the look and feel?
As much as you want. If you just need a few tweaks, you can theme our built-in components with your colors and typography. If you need something more specific, you can replace any component entirely with your own. There's no styling ceiling - Flows renders inside your app, so whatever your app can render, Flows can render.
Can I build completely custom UI components?
Yes. Flows has a component API that lets you build any UI you want and wire it into the adoption engine. Your custom components receive the same targeting, sequencing, and analytics as built-in ones. This is how teams with mature design systems avoid the 'off-brand widget' problem entirely.
What frameworks and languages does Flows support?
Flows works with any web-based product. We have a React SDK and JavaScript SDK so Flows can be used with Next.js, React, Vue, Angular, Svelte, plain JavaScript, or any other JS based app. If your product runs in a browser, Flows can run in it.
Does Flows support localization and multiple languages?
Yes. Flows supports localization out of the box. You can create experiences in any language, and the Flows SDK will render the correct version based on the user's locale. This allows you to provide a seamless experience for users around the world.
Will Flows slow down my app?
No. The Flows SDK is lightweight and loads asynchronously so it never blocks your critical rendering path. Experiences only load when they're needed, and nothing shows until a user matches a targeting condition.
Turn beginners into power users
Flows is the only product adoption platform that lets you build anything. Sign up today and have your first experience live in under 30 minutes.