Apple Search Ads MCP by Two Minute Reports

Ask questions about your Apple Search Ads performance in plain English — no Apple Search Ads dashboard exports needed.

Apple Search Ads is one of the highest-intent channels for app discovery — but pulling performance data out of the dashboard and making sense of it takes time. This MCP server connects your Apple Search Ads account to your AI client so you can get clear answers instantly.

"Which Apple Search Ads campaigns had the best cost per install last month?"

"What is my average tap-through rate across all ad groups this quarter?"

"Compare my Apple Search Ads spend and installs this month vs last month."

🎬 See It in Action

https://github.com/user-attachments/assets/096063ba-60b4-45cd-af8f-02bbf36c5704

🎥 Can't see the video? Watch on YouTube →

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Why Use This

The Apple Search Ads dashboard is powerful, but extracting meaningful performance data across campaigns, keywords, and ad groups requires tedious exporting and manual analysis. This MCP server cuts through all of that.

What you get:

• Instant app campaign analytics — ask about installs, TTR, CPI, and conversions without navigating the Apple Search Ads dashboard.
• No setup complexity — no Apple Search Ads API certificate management required; connect through Two Minute Reports in minutes.
• Multi-account support — analyze multiple Apple Search Ads accounts from a single conversation.
• Cross-platform context — combine with 22+ other sources like Google Analytics 4, Google Ads, and Meta Ads to compare your app acquisition channels side by side.

👉 Learn more about the Apple Search Ads connector →

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Quick Start

Prerequisites

• A Two Minute Reports account (trial or paid) with your Apple Search Ads account connected. Don't have one? Sign up free →
• An AI client that supports MCP (e.g., Claude Pro/Team, ChatGPT Plus, or any MCP-compatible app).

Connection Guides

AI Client	Guide
Claude.ai	How to connect on Claude →
ChatGPT	How to connect on ChatGPT →

MCP Server URL (you'll need this during setup):

https://mcp.twominutereports.com/mcp

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What You Can Ask

Campaign Performance

Which campaigns had the lowest cost per install last month?

Show me all campaigns with tap-through rate below 5% and spend over $500 this quarter.

Keyword Analysis

What are my top 10 keywords by installs in Apple Search Ads this month?

Which keywords have the highest cost per tap this quarter?

Cost & Efficiency

What is my average cost per install across all campaigns this month?

Compare my CPI this quarter vs last quarter.

Tap-Through Rate

Which ad groups have the highest tap-through rate this month?

Show me campaigns where TTR has declined more than 20% over the last 30 days.

Impression Share & Visibility

What is my share of voice for my top branded keywords this month?

Which keywords have the most impressions but lowest TTR this quarter?

Spend & Budget

How much did I spend on Apple Search Ads last month?

Which campaigns are pacing over budget this week?

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TMR Apple Search Ads MCP vs. Self-Hosted Alternatives

Feature	TMR Apple Search Ads MCP	Self-Hosted
Apple Search Ads API access	✅ Handled by TMR	❌ Requires Apple certificate-based auth setup
Authentication	✅ Secure, one-click	❌ Manual private key and certificate management
Multi-account support	✅ All connected accounts	⚠️ Per-account configuration
AI client compatibility	✅ Claude · ChatGPT	⚠️ Varies by implementation
Natural language queries	✅ Ask anything	❌ Must write API queries manually
Maintenance & updates	✅ Managed by TMR	❌ Self-maintained
Cross-source reporting	✅ 22+ connectors	❌ Apple Search Ads data only

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Who This Is For

• App marketers and UA managers running Apple Search Ads who want fast install and keyword performance data without exporting from the dashboard.
• Mobile growth teams tracking cost per install and optimizing keyword bids across campaigns and ad groups.
• App developers and indie publishers monitoring their Search Ads performance without building custom integrations.
• Performance marketers comparing Apple Search Ads efficiency against Google App Campaigns and Meta App Install campaigns.
• Agencies managing Apple Search Ads for multiple app clients who need fast, consolidated reporting.

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Security & Privacy

• OAuth 2.0 authentication — sign in securely with your Google account.
• No data stored by the MCP server — data flows directly from your sources through TMR to your AI assistant.

📄 Privacy Policy · 🔒 Data Security · 📋 Terms of Service

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Support

📧 [email protected] · 🎫 Submit a ticket

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About Two Minute Reports

Two Minute Reports is a marketing data platform that connects 22+ data sources to Google Sheets, Looker Studio, and AI assistants. Built for agencies, marketers, and ecommerce brands.

🌐 twominutereports.com · 🔌 MCP Server

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The App Store is the world's most trusted app marketplace — make sure your campaigns are performing at their best. 🍎