Sumora

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Sumora | Reach buyers the week they're ready

Start a 7-day free trial

Reach buyers the week

they're ready.

Sumora watches for hiring posts, new funding, new marketing leads and people engaging with your competitors. Then it warms them up on LinkedIn and books the call.

Example signalPosted a Head of Growth roleB2B SaaS, 40 peopleRaised a $6M seed roundHealth data startupLiked your competitor's launch postVP MarketingDownloaded your pricing guideAgency founderPosted a Head of Growth role (B2B SaaS, 40 people). Raised a $6M seed round (Health data startup). Liked your competitor's launch post (VP Marketing). Downloaded your pricing guide (Agency founder)

Your websiteShow me who's ready to buy

22% average reply rate42% peak month18 hrs median to first reply

Example

Ines Calder Brightloom

Jordan Vale Kestrel Labs

Theo Marsh Copperline

Jordan ValeCo-founder · Kestrel Labs

Signals foundHiring: Head of GrowthLiked a competitor's launchRaised a seed roundNew VP Marketing

SumoraReading public signals

• Posted a Head of Growth roleJobs board
• Liked a competitor's launch postLinkedIn
• Closed a seed roundFunding news

94

Fit scoreMatches your ideal customerSeed-stage B2B SaaS, growth hire open, active on LinkedInReady this week

Warm-up before the first message

1. Profile viewedMon
2. Post likedTue
3. Connection acceptedWed

Jordan ValeCo-founder, Kestrel LabsMessage

Hi Jordan, congrats on the seed round. Saw Kestrel is hiring a Head of Growth, so pipeline is probably on your mind. We help seed-stage teams get booked calls with buyers who are ready this week. Worth a quick look?

Drafted in your voice from 3 signalsApprove and send

Good timing, we are hiring for exactly this. Thursday morning?

Call booked

Thu 10:3030 min · with Jordan Vale, Kestrel Labs

M12T13W14T15F16

Reading signals across your marketJordan Vale looks ready this weekSignals foundReading public signalsReady this weekWarming up on LinkedInOpener drafted in your voiceCall booked · Thu 10:30

Backed by

• for Startups
• Inception

Teams growing with Sumora

• DuckDuckGo

• Aerro Productions

• Vistar Media

• barternow

• DuckDuckGo

• Aerro Productions

• Vistar Media

• barternow

Lists tell you who exists. Signals tell you who is buying.

Every prospect arrives
with the reason attached.

Sumora watches for the moments people start buying. You see the reason in the product and in the opening message.

Who is ready this weekYour websiteyourcompany.comFind buyers

Signal types5SourcesPublic

Example signalLiked 3 posts from your competitor this weekHead of Marketing · Series A SaaS

Example signalRaised a seed round 9 days agoFounder · B2B studio

Competitor engagers Watching

Hiring posts Watching

Funding news Watching

Job changes Watching

Post engagement Watching

DispatchLille to ParisAbout an hour, by towerDays, by rider

1794Télégraphe

In 1794, the news beat the horses.

Claude Chappe built a line of towers with moving arms. Each one read the signal from the last and passed it on. News travelled from Lille to Paris in about an hour, a trip that took a rider days. Whoever read the signal first, acted first.

Sumora does the same for buying intent. It catches the signal and gets you there first.

How it works

Signal, warm-up, call.

Sumora runs all three.

1. 01 · Find the signal

   Sumora watches your market for the moments people start buying: a hiring post, a new round, a new marketing lead, a like on your competitor's launch. Every prospect arrives with the reason attached.

2. 02 · Warm them up

   It views their profile, likes a post and connects before the first message, so your name is familiar when it lands. In our own sends, warmed-up prospects replied 16% of the time, against 2% cold.

3. 03 · Book the call

   Replies land in one inbox with a drafted answer. Sumora handles the back and forth, proposes times and puts the call on your calendar. You approve as much or as little as you like.

01

Ready this week_Example_

• Kestrel LabsHiring: Head of Growth94
• BrightloomRaised a seed round88
• CopperlineLiked a competitor's launch81

02

Reply rate, measured in our sends

Warmed up first16%

Messaged cold2%

8xmore replies when the connection came first

1. Profile view
2. Like
3. Connect
4. Message

03

Inbox_Example_

Sounds useful. What does next week look like?

DraftedHappy to show you. Any of these work?

Tue 2:00Wed 11:30Thu 10:30

Booked on your calendar

• LinkedIn

• Instagram

• Email

• Cal.com or Calendly

• CRM sync and export

• API and MCP

Plugs into how you already sell

LinkedIn and Instagram today, email for threads that leave social, your own booking link for the call, and CRM sync, API and MCP access when you want the data elsewhere.

Built for teams that sell on LinkedIn

For teams that sell on LinkedIn, especially to founders and marketing leaders.

• B2B founders

  Founder-led sales without an SDR. You show up to the calls.

• Agencies and studios

  Reach founders and marketing leads the week they hire.

• Consultancies

  Reach the operator the week the problem turns urgent.

• Sales-led SaaS

  Signal-led outbound across several senders.

Case study · B2B SaaS, 4 person team

41 booked calls

from one signal.

$3k to $12k monthly revenue in 90 days, with $0 spent on ads.

The signal

Companies that had just posted the role this team's software helps with. A hiring post is budget and pain, this month. Job titles alone had mostly gone unanswered.

Hiring signals · the role their software helps

• Hiring: Head of GrowthPosted 2 days ago
• Hiring: Growth Marketing LeadPosted 4 days ago
• Hiring: Demand Gen ManagerPosted 6 days ago

Illustrative. Companies are not shown.

The message

A LinkedIn warm-up first. Then an opener about the exact role each company had just posted, written in the founder's own voice, with follow-ups until they replied.

Warm-up first, then the opener

1. Profile view
2. Like
3. Connected

In the founder's voice

Saw you just opened a Head of Growth role. Usually that means pipeline is the priority this quarter...

Illustrative opener, follow-ups until they replied.

The result

312 qualified conversations and 41 booked calls in ninety days. The founder only showed up to the calls. Monthly revenue went from $3k to $12k, with $0 spent on ads.

Ninety days, reported by the customer

Monthly recurring revenue

$3k → $12k

Qualified conversations

312

Calls booked

41

Ad spend

$0

The founder only showed up to the calls.

Read the case studies

Hiring signals · the role their software helps

• Hiring: Head of GrowthPosted 2 days ago
• Hiring: Growth Marketing LeadPosted 4 days ago
• Hiring: Demand Gen ManagerPosted 6 days ago

Illustrative. Companies are not shown.

Warm-up first, then the opener

1. Profile view
2. Like
3. Connected

In the founder's voice

Saw you just opened a Head of Growth role. Usually that means pipeline is the priority this quarter...

Illustrative opener, follow-ups until they replied.

Ninety days, reported by the customer

Monthly recurring revenue

$3k → $12k

Qualified conversations

312

Calls booked

41

Ad spend

$0

The founder only showed up to the calls.

What the numbers say

Measured across live Sumora campaigns, 5 August to 2 November 2026. Not reported, read from our own send logs.

22%22% of prospects replied

Average reply rate, every client combined

42%42% in the best month

Peak monthly reply rate, top client, August 2026

18 hours18 hours to the first reply

Median time to first reply, every client combined

35%35% for our top client

Reply rate across all of their sends

8x8x more replies when warmed up first

16% after a connection first, 2% cold

Pricing

Start free.

Or have us run it.

Monthly plans, no annual lock-in. Starter has a 7-day free trial, card required.

MonthlyAnnual 2 months free

Starter

For founders running their own outbound for the first time.

$79.99/mo

Billed monthly

Start 7-day free trial

Then $79.99/mo. Card required, cancel any time before day 7.

• One outbound channel: LinkedIn or Instagram
• 1 sender account, 3 live campaigns
• AI finds and scores leads against your ICP
• Warming and follow-up sequences
• Approve every message before it sends
• Add the second channel for $49/mo

Most popular

Growth

For operators who want a full outbound motion on autopilot.

$99/mo

Billed monthly

Get started

• Everything in Starter, plus:
• 3 sender accounts, 10 live campaigns
• Buying signals and advanced lead scoring
• Up to 5 teammates, 3 workspaces
• CRM sync, export and API access
• Add the second channel for $99/mo

Startup

For teams scaling outbound across multiple senders.

$299/mo

Billed monthly

Get started

• Everything in Growth, plus:
• 10 sender accounts, 100 live campaigns
• Up to 15 teammates, 10 workspaces
• Team analytics
• API and MCP access
• Add the second channel for $199/mo

Done for you

Your first qualified call is on us

Hop on a 15-minute call and we run Sumora on your market for you: signals, warm-up, messages, replies and booking. Within 14 days we book you one qualified call, free. Happy with who showed up? We keep going at $500 a month for 7 to 10 qualified calls.

$500/mo for 7 to 10 qualified calls, after the free one

• 1 qualified call free, within 14 days
• Then $500/mo for 7 to 10 qualified calls
• Signals, warm-up and replies run by our team
• Signed agreement, billed monthly

Get my free call

For your team

A dedicated outbound team, run by us

For agencies and B2B teams that need pipeline at volume. We run Sumora across multiple senders and markets, with a dedicated strategist, custom targeting and reporting your team can see every week.

Custompricing, scoped to your team

• Multiple senders and seats
• Dedicated outbound strategist
• Custom targeting and messaging per market
• Weekly pipeline reporting, custom agreement

Talk to us

Starter includes a 7-day free trial; a card is required and billing starts when the trial ends. Growth and Startup are paid upfront. Paid plans are non-refundable once 3 days pass or after 3+ hours of active use, whichever comes first.

FAQ

Before you start.

Anything else? Book a 15-minute call

• What does Sumora actually do?

  Sumora is an autonomous outreach agent. Connect LinkedIn and Instagram, describe your ideal customer, and Sumora finds matching leads, sends personalized outreach, warms each prospect over a sequence, and drafts every reply. You approve from one inbox.

• How do I qualify leads before spending outreach credits on them?

  Describe your ideal customer profile in plain English (role, industry, company size, geography, keywords) and Sumora scores every candidate lead against that profile before it ever sends a message. Leads that don't clear the bar are filtered out at discovery, not after you've already spent a credit and a prospect's attention on them.

• How does Sumora increase booked meetings, not just replies?

  A reply isn't a meeting. Sumora runs multi-touch sequences that keep qualified leads warm until they're ready to talk, proposes times directly in the conversation, and routes every reply into one inbox so nothing sits unanswered long enough to go cold. Because only pre-qualified leads enter the sequence in the first place, more of the meetings that do get booked are with people who actually match your ICP.

• Is the product preview on this page real?

  The layout, navigation, and data structure mirror the real Sumora dashboard exactly. The example leads, messages, and metrics shown are illustrative demo data, not a live tenant's real data.

• Is it safe for my LinkedIn and Instagram accounts?

  Yes. Sumora respects each platform's activity limits, warms accounts gradually, and paces outreach like a careful human would. Nothing sends without passing your approval controls.

• How fast can I get set up?

  A few minutes. Connect an account, describe your ideal customer, and your agent starts finding and prioritizing leads the same day.

• What are automation credits?

  Credits power discovery, scoring, message drafting, and sequence steps. Each plan includes a monthly allotment. Extra packs are available if you need more volume mid-cycle.

• Can I cancel anytime?

  Yes. Plans are monthly or annual with no long contract, and you can cancel whenever you like. Starter begins with a 7-day free trial (card required, cancel before day 7 and you are not charged).

• Can you run it for me instead?

  Yes. Book a 15-minute call and we set Sumora up on your market ourselves. Within 14 days we book you one qualified call, free. If you are happy with the quality of that call, we keep going at $500 a month for 7 to 10 qualified calls, under a signed agreement. Running outbound for a whole team? Our For your team engagement adds multiple senders, a dedicated strategist and custom pricing.

• Do I have to approve every message?

  Your call. Run full auto within your safety limits, or require approval on every send. You can change the setting per campaign.

• Which channels does Sumora support?

  LinkedIn and Instagram today, with a unified inbox for every reply. Email sits alongside as a channel for threads that leave social.

• How precise is the targeting?

  Yes. Describe your ICP in plain English (role, industry, company size, geography, keywords) and Sumora searches with the same kinds of filters Sales Navigator uses, then scores every match against your profile before a message goes out.

• What is open-profile discovery?

  LinkedIn members with an open profile can be messaged without a connection first. Sumora finds the open profiles in your ICP and messages them directly, inside the same daily safety limits as the rest of your outreach, on top of your normal connection requests.

• What is a personalized lead magnet?

  A real deliverable, not a template. For a qualified lead, Sumora researches the prospect's actual business (their website, bio link and posts, plus a competitor pass), then composes a multi-page playbook for that one prospect and publishes it as a Notion page. The outreach opener links to it and closes with your booking link. In our own campaigns, prospects who opened their playbook replied 14% of the time, against 11% for prospects who did not.

• Can I target leads in a specific city or region?

  Yes, hyper-local. Describe a niche like 'fitness studio owners in Miami, Florida' or 'real estate investors in Austin' and discovery, scoring, and outreach all run against that city-level niche, paced inside the lead's local send window.

Find who's ready

in your market.

Paste your website. Sumora shows you who in your market is ready to buy this week.

Your websiteShow me who's ready to buy

Start a 7-day free trial·Book a call

Sumora_Example_

Campaigns › Agencies, United States

Ready this weekLive

AllReady this weekWarming upReplied

Person

Why now

Fit

Stage

Jordan ValeCo-founder · Kestrel Labs

Hiring a Head of GrowthJobs board · 2d

94

Connected

Ines CalderHead of Marketing · Brightloom

Liked a competitor's launchLinkedIn · 1d

88

Opener drafted

Theo MarshFounder · Copperline

Raised a seed roundFunding news · 9d

81

Profile viewed

3 selectedWarm-up, opener and follow-upsStart outreach

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