Nova Amazon MCP

The Amazon MCP server for every AI assistant

Give your AI assistant every Amazon number

For finance, PPC and ops teams who own the number. Ask for margin by SKU, wasted spend or stockout risk and get a real answer, not an export, across 900+ data points in 23 marketplaces.

Connect your Amazon data to your favorite AI assistant

Rated 4.7/5 on

Josh Grillo, Founder of Sell Through, on the Nova MCP

We feed your AI assistant with your whole Amazon business context

Whether you're an agency owner, a fast growing brand or a seller moving fast

Data sources

Amazon SP-API

Orders, fees, settlements, inventory

Vendor Central (1P)

1P sales, POs, catalog

Proprietary DataEnrich

COGS, custom tags, FBM costs, warehouse stock, history

E-commerce channelsSoon

TikTok Shop

Nova MCP

900+ live data points

AI assistants

Claude

Desktop, Code, web

ChatGPT

Connectors & custom GPTs

Gemini

MCP-capable clients

Copilot Studio

Microsoft Copilot

900+ metrics. Real-time sales. 23 Amazon marketplaces.

See all metrics

How sellers actually use the Nova MCP

127,000+ requests since July, from sellers, brands and agencies

Ask for a report. Find the cause. Make a decision.

• Prepare the weekly business review

  Used Nova Month-to-date vs the same period last year, by brand, for the WBR dashboard.

• Compare daily sales across accounts

  Used Nova Daily brand sales report comparing yesterday with the day before, across all 10 brand accounts.

• Prepare a shortage claims annex

  Used Nova List all shortage claim lines over the last 12 months for the call deck annex.

Act on your listings. Preview before sending.

Fix a title from Claude

Live

Ask Claude to fix a title, check the preview, then send it. When we tested it on a live listing, Amazon published the new title 2 minutes later.

8-10 ans 8 à 10 ansPublished on Amazon · 2 min

How Nova confirms the change

Nova re-reads the live product page at +2 min, +15 min, +1 h, +6 h, +24 h and +72 h until Amazon's result is confirmed.

Understand a refusal

Live

If Amazon rejects your edit, you see Amazon's own reason, not a generic error.

See three real Amazon refusals

• You have used the following words more than twice in Title
• The Title has prohibited phrases [Gifts for Her]
• Remove any non-compliant mark-up from Bullet Point

Update listing content

Live

Edit your Seller Central title, bullets, description, backend keywords or product attributes. Review the change with Amazon's validation before sending. Never price or quantity.

Fix the title and restore the missing bullets.Previewed · confirmed

Before

amazon.com › Lumo Water Bottle

LUMO

Lumo Water Bottle, 32 oz

Visit the Lumo Store

4.6 (3,214)

$24 ⁹⁹

About this item

• Keeps drinks cold for 24 hours, hot for 12.
• Fits most car cup holders.
• Bullets 4 and 5 missing

Published on Amazon · 2 min

After · live on amazon.com

amazon.com › Lumo Water Bottle

LUMO

Lumo Insulated Stainless Steel Water Bottle, 32 oz, Leak-Proof Lid

Visit the Lumo Store

4.6 (3,214)

$24 ⁹⁹

About this item

• Keeps drinks cold for 24 hours, hot for 12.
• Fits most car cup holders.
• Bullets 4 and 5 back on the page. Restored

Example data

Adjust PPC with profit in mind

Coming soon

Bids, budgets and negatives, decided with each product's profit. These actions are not live yet.

Combine MCP edit mode with Nova's external brain

Every change you make from your assistant is stored with Amazon's verdict and its effect on sales and profit.

Last 90 days4 events tracked

Sales $110,232

$0 $500 $1,000 $1,500 $2,000 1 Title rewritten 2 Bullets from Claude 3 Price +8% 4 Title refused 30 Jul 29 Aug 28 Sep 27 Oct

1. 1 Title rewritten by Amazon AmazonOverwritten17 Aug 2026B0F42KLQ7Mamazon.com
2. 2 Bullets updated from Claude ClaudePublished31 Aug 2026B0T29QMV6Namazon.com
3. 3 Price +8% Event loggedLogged12 Sep 2026B0R71XDW4Pamazon.com
4. 4 Title change refused: words repeated more than twice Seller CentralRefused4 Oct 2026B0F42KLQ7Mamazon.com

3Price +8%B0R71XDW4P30 days before vs 30 days after

Before After

Metric	Before	After	Change
Sales	$34,287	$39,305	+14.6%
Units	1,371	1,456	+6.2%
Net profit	$6,173	$9,038	+46.4%
Net margin	18%	23%	+5 pts

Double down on what worked

Ask your assistant which changes lifted profit, then apply the same move to similar listings, previewed before sending.

• Find what worked

  Check logged price, content and PPC changes that could explain the lift in the week of October 4.Live

• Repeat it on similar listings

  Title, bullets, description, backend keywords and product attributes, previewed with Amazon's validation before sending. Live

• Put budget behind it

  Bids, budgets and negatives, decided with each product's profit. Coming soon See the Event Tracker

Caution: extremely addictive

Once sellers start, they never stop

Days a week each user works with the MCP

2 2.5 3 3.5 4 3 Aug: 2.85 days 2.85 3 Aug 10 Aug: 2.62 days 2.62 10 Aug 17 Aug: 3.04 days 3.04 17 Aug 24 Aug: 3.17 days 3.17 24 Aug 31 Aug: 2.96 days 2.96 31 Aug 7 Sep: 3.20 days 3.20 7 Sep 14 Sep: 3.14 days 3.14 14 Sep 21 Sep: 3.45 days 3.45 21 Sep 28 Sep: 3.39 days 3.39 28 Sep 5 Oct: 3.41 days 3.41 5 Oct 12 Oct: 3.55 days 3.55 12 Oct 19 Oct: 3.82 days 3.82 19 Oct 3.8 days a week

x7

weekly active users of the MCP since July

3.8 days a week

how often each user works with it, weekends included

10x

teams that connect an AI assistant to Nova become customers 10 times more often than teams that don't

Nova MCP usage logs, July to October 2026, Nova team excluded.

Every metric your Nova MCP can work from

Sales, fees, profit, ads, stock and Vendor data from your own Amazon accounts, ready for your assistant to query in plain words.

Sales and profit62 data points

Sales & Volume

Amazon Business order count

Amazon Business order count, returned by query_metrics. Amazon Business sales on Seller Central.

Field key

b2bOrders

Value type

Number

Amazon Business units sold

Amazon Business units sold, returned by query_metrics. Amazon Business sales on Seller Central.

Field key

b2bUnits

Value type

Number

Amazon Business sales revenue

Amazon Business sales revenue, returned by query_metrics. Amazon Business sales on Seller Central.

Field key

b2bSales

Value type

Currency

Amazon Business average order value

Amazon Business average order value, returned by query_metrics. Amazon Business sales on Seller Central.

Field key

b2bAverageOrderValue

Value type

Currency

Avg. Order Value

The average value of an order. This is calculated as total sales divided by orders.

Field key

averageOrderValue

Value type

Currency

Avg. Price

The average price of a unit sold. This is calculated as total sales divided by units

Field key

itemValue

Value type

Currency

Buy Box %

The percentage of units where your offer won the Buy Box, weighted by units sold

Field key

buyBoxPercentage

Value type

Percentage

Conv. %

The percentage of sessions that result in at least one unit being ordered.

Field key

conversionRate

Value type

Percentage

Giftwrap Sales

The amount customers paid for gift wrapping.

Field key

giftwrapSales

Value type

Currency

Net Sales

the revenue you keep from sales after subtracting promotions, VAT, refunds, and chargebacks.

Field key

netSales

Value type

Currency

Net Sales / Unit

net sales divided by units sold

Field key

netSalesPerUnit

Value type

Currency

Net Units

products the customer actually kept - Units minus Refunded Units.

Field key

netUnits

Value type

Number

Orders

The number of different products included in customer orders, regardless of how many units of each product were bought.

Field key

orders

Value type

Number

Other Sales

Revenue that does not come from the product itself, such as shipping and gift wrap.

Field key

otherSales

Value type

Currency

Page Views

The total number of times your product detail pages were viewed by customers (B2C traffic).

Field key

pageViewsB2c

Value type

Number

Sales

The revenue from product sales only - calculated as item price multiplied by units ordered. Excludes shipping and gift wrap revenue, which are tracked separately as Other Sales.

Field key

sales

Value type

Currency

Sessions

The number of unique visits to your product detail pages or store within a selected time period.

Field key

sessions

Value type

Number

Shipping Sales

The amount customers paid for shipping on their orders.

Field key

shippingSales

Value type

Currency

Total Sales

total revenue including product sales, shipping and giftwrap

Field key

totalSales

Value type

Currency

Units

total number of units sold

Field key

units

Value type

Number

Weight

ventilation ratio used for cost allocation across child ASINs

Field key

weight

Value type

Percentage

Vine Units

The number of units given away through the Amazon Vine programme. Derived from the same orders as Units, so it is always a subset of them.

Field key

vineUnits

Value type

Number

First Sale Date

the date of the product's first sale (the earliest day it had sold units or product sales); null if it has never sold. Use it to date a launch or measure a product's age.

Field key

firstSaleDate

Value type

Date

Profitability

Advertising Cost %

percentage of net sales spent on advertising costs

Field key

marketingCostMargin

Value type

Percentage

Amazon Fees %

percentage of net sales spent on total Amazon fees

Field key

totalAmazonFeesMargin

Value type

Percentage

COGS %

percentage of net sales spent on COGS

Field key

cogsMargin

Value type

Percentage

Coupon Performance Fee %

percentage of net sales spent on coupon performance fees

Field key

couponPerformanceFeeMargin

Value type

Percentage

Deal Participation Fee %

percentage of net sales spent on deal participation fees

Field key

dealParticipationFeeMargin

Value type

Percentage

FBA Disposal Fee %

percentage of net sales spent on disposal fees

Field key

fbaDisposalFeeMargin

Value type

Percentage

FBA Fulfillment Fees %

percentage of net sales spent on FBA fulfillment fees

Field key

fbaFulfillmentFeeMargin

Value type

Percentage

FBA Inbound Transportation Fee %

percentage of net sales spent on inbound transportation

Field key

fbaInboundTransportationFeeMargin

Value type

Percentage

FBA Long-term Storage Fee %

percentage of net sales spent on long-term storage fees

Field key

fbaLongTermStorageFeeMargin

Value type

Percentage

FBA Removal Fee %

percentage of net sales spent on removal fees

Field key

fbaRemovalFeeMargin

Value type

Percentage

FBA Storage Fees %

percentage of net sales spent on FBA storage fees

Field key

fbaStorageFeeMargin

Value type

Percentage

Gross Margin

also referred to as Gross Margin %, it shows the percentage of net sales remaining after subtracting cost of goods sold (COGS). It is calculated as (net sales - COGS) / net sales

Field key

grossProfitMargin

Value type

Percentage

Gross Profit

also referred to as Gross Margin, it is the revenue remaining after subtracting cost of goods sold (COGS) from net sales. It is calculated as net (sales - COGS).

Field key

grossProfit

Value type

Currency

Gross Profit / Unit

gross profit divided by units sold

Field key

grossProfitPerUnit

Value type

Currency

Margin before Ads

the percentage of net sales remaining after subtracting cost of goods sold (COGS) and Amazon fees.

Field key

contributionMargin2Margin

Value type

Percentage

Net Margin

the percentage of net sales remaining after subtracting all costs.

Field key

netProfitMargin

Value type

Percentage

Net Profit

the revenue remaining after subtracting all costs from net sales

Field key

netProfit

Value type

Currency

Net Profit / Unit

net profit divided by units sold

Field key

netProfitPerUnit

Value type

Currency

Net Sales %

percentage of sales you keep after subtracting promotions, VAT, refunds, and chargebacks. It is calculated as (net sales / sales).

Field key

netSalesMargin

Value type

Percentage

Profit before Ads

the revenue remaining after subtracting cost of goods sold (COGS) and Amazon fees from net sales.

Field key

contributionMargin2

Value type

Currency

Profit before Ads / Unit

profit before ads divided by units sold

Field key

contributionMargin2PerUnit

Value type

Currency

Referral Fees %

percentage of net sales spent on referral fees

Field key

commissionFeeMargin

Value type

Percentage

COGS: Liquidations

the inventory cost of units Amazon sold to a liquidator, charged where that cost had not already been expensed - netted against your non-sellable customer returns.

Field key

liquidationCostOfGoods

Value type

Currency

COGS: Disposals

the inventory cost of units destroyed by Amazon at your request, charged only where that cost had not already been expensed - destructions are netted against your non-sellable customer returns (whose cost stayed expensed at the sale), so nothing is counted twice.

Field key

disposalCostOfGoods

Value type

Currency

Contribution margin

Net sales minus variable costs: what your sales leave before the costs of carrying and advertising the product.

Field key

contributionMargin

Value type

Currency

Contribution margin %

Contribution margin as a share of net sales.

Field key

contributionMarginMargin

Value type

Percentage

Product profit

Net profit before the account costs: contribution margin minus product costs, one-offs and advertising.

Field key

productProfit

Value type

Currency

Product profit %

Other

Advertising Cost

the total amount spent on Amazon advertising, including Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display.

Field key

marketingCost

Value type

Currency

FBM fulfillment cost

the cost incurred by the merchant to store, pick, pack, and deliver the product directly to the customer.

Field key

fbmCost

Value type

Currency

Order Items

the total number of order items (each distinct product in an order counts as one)

Field key

orderItems

Value type

Number

Order cancellation charge

fee charged when an order is cancelled

Field key

orderCancellationCharge

Value type

Currency

PPC Spend / Unit

total advertising costs divided by units sold

Field key

marketingCostPerUnit

Value type

Currency

SERRAC seller reward

seller reward credits from the SERRAC program

Field key

serracSellerReward

Value type

Currency

ScaleInsights SP Cost

Shipping HB

shipping handling fee for preparing/processing shipment

Field key

shippingHb

Value type

Currency

Shipping Price

total shipping price charged to customers

Field key

shippingPrice

Value type

Currency

Shipping label purchase return

fee when a return shipping label is purchased

Field key

shippingLabelPurchaseReturn

Value type

Currency

968 documented metrics, fields and cost inputs

Pick your AI assistant and see how to connect

Same Nova data, same endpoint, 4 steps. Choose the assistant you already open and the steps below are its own.

Free, Pro, Max, Team, Enterprise
Each user About 2 minutes

1. Open Customize > Connectors

   Team or Enterprise Owner? Organization settings

2. Turn Nova on in a chat

   Click +, then Connectors, and toggle Nova on.

Claude

Add custom connector

Name

Nova

MCP server URL

https://mcp.novadata.io/api/mcp

Authentication

OAuth client

Use Claude's published identity

Add

MCP server URL

https://mcp.novadata.io/api/mcp

Claude Code

claude mcp add --transport http nova https://mcp.novadata.io/api/mcp

Connected in two minutes. Start your free trial.

Which Amazon MCP do I need?

Amazon Ads MCP server

For Amazon Ads API partners: campaign management and advertising reporting.

Amazon Selling Partner plugin

Amazon's own plugin for Seller Central, launched on 23 September 2026 for US stores at launch.

AWS MCP server

For cloud infrastructure on Amazon Web Services, not for selling on Amazon.

Nova

Seller Central, Vendor Central, Ads and DSP data already modelled across 23 marketplaces and every account, consolidated and enriched with your own costs.

How to choose the right MCP - 8 criteria to decide

Dimension	Nova MCP	Typical Amazon MCP connector	Edge
01 Data accuracy	99.9% guaranteed. 370 Amazon transaction lines reconciled into 154 P&L lines	Clean API copies. Fee reconciliation depth rarely documented	Nova
02 Data freshness	Orders and units reach Nova within seconds of the sale, with sales estimated until Amazon confirms the exact amounts. Ad spend refreshes hourly, search term data three times a day, Amazon finance transactions hourly, and the remaining reports daily.	Usually once a day, so answers run on yesterday's numbers	Nova
03 Data coverage	SP-API, Ads, Search Query Performance, search terms, inventory, listing health, BSR, plus Vendor Central (1P)	Broad API coverage, served as tables rather than decisions	Nova
04 Token consumption	Structured tables and pre-aggregated answers. No raw dumps	Raw tables, so the model burns tokens filtering and aggregating	Nova
05 SKU cost allocation	Profit to the cent per SKU, attributed unit by unit	Sales and fees per SKU, no true landed cost	Nova
06 Smart data enrichment	COGS per SKU, FBM cost, 24 months of backfilled history, your own tags	Only what Amazon publishes. Your costs live elsewhere	Nova
07 Speed of answers	One question, one low-token call against a structured table	Several round trips per question	Nova
08 Marketplace coverage	23 marketplaces, currency-normalized across accounts and regions	Marketplace count and currency normalization rarely documented	Nova

Connected already? Start with the 32 prompts in the library. Use them in Claude, ChatGPT, Gemini and Copilot Studio with Nova connected. Setup steps for each assistant are in the connection guides.

Frequently asked questions

Is there an Amazon MCP server?

Yes. Amazon runs an Ads MCP server for Ads API partners, and its Selling Partner plugin for Seller Central launched on 23 September 2026 for US stores. Nova's Amazon MCP server carries Seller Central, Vendor Central, Ads and DSP data, already modelled, across 23 marketplaces and every account you connect.

Is there an MCP for Amazon Seller Central?

Yes. Amazon's Selling Partner plugin covers Seller Central for US stores at launch, and Amazon stays the source of truth on that scope. Nova consolidates the same reports, adds your own costs and answers across every account and marketplace in one question. See how it works on the Seller Central MCP page.

Which AI assistants can use it?

Claude, ChatGPT, Microsoft Copilot, Grok, Gemini and custom enterprise AI, through each assistant's connector settings. Microsoft Copilot uses MCP through Copilot Studio; connection availability depends on your organization's configuration.

How fresh is the data?

Orders and units reach Nova within seconds of the sale, with sales estimated until Amazon confirms the exact amounts. Ad spend refreshes hourly, search term data three times a day, Amazon finance transactions hourly, and the remaining reports daily. The app and your assistant read the same data.

How do I connect it?

Add https://mcp.novadata.io/api/mcp as a remote connector in your assistant, sign in with OAuth and choose the accounts to share. Access is per account and revocable. Step by step setup for each assistant is in the connection guides.

How many Amazon data points does the Nova MCP serve?

The Nova MCP serves 900+ data points across sales, profitability (including contribution margin), fees with their charged, reversed and corrected split, Amazon DSP cost, PPC across Sponsored Products, Sponsored Brands, Sponsored Brands Video and Sponsored Display, customer search terms, search query performance (SQP), Best Seller Rank, refunds, Subscribe & Save, FBA stock health, listing health and your own cost inputs. Vendor Central accounts add their own P&L, Amazon's shelf, purchase orders and stock at Amazon. All refreshed continuously from SP-API and the Ads API.

Why does token consumption matter with an Amazon MCP?

Connectors that hand the model raw tables force it to filter and aggregate thousands of rows itself, which burns tokens and slows the answer down. Nova returns structured, pre-aggregated tables, so one question is usually one low-token call.

Which categories are covered?

Sales and orders, profitability, PPC and advertising, customer search terms, search query performance, Best Seller Rank, buy box, inventory, fees and reimbursements, refunds, subscribe and save, listing health, and your own cost inputs (COGS, freight, 3PL, and more). The P&L Costs filter is available too, so an assistant can read profit without one-off costs or on variable costs only.

Is the data library free to browse?

Yes, browse and search the full library freely. Connecting your assistant to live data requires a Nova account (14-day free trial, no card).

Give your AI assistant every Amazon number

Connect Nova to Claude, ChatGPT, Gemini and Copilot Studio and ask in plain language.

14-day free trial, no card required. MCP reads by default.