HarborRank

An SEO MCP server for AI agents

HarborRank is an SEO MCP server that connects compatible authenticated remote MCP clients to provider-backed estimates, live SERPs, and your Search Console data, so your agent can research keywords, compare competitor domains, summarize backlink context, save keyword opportunities, review rank-tracking data, and read first-party Search Console signals.

What is an SEO MCP server?

MCP (Model Context Protocol) is the standard AI clients use to call external tools. An SEO MCP server exposes SEO data (keyword metrics, SERP results, domain and backlink stats) as tools an agent can call mid-conversation. Instead of guessing at search volumes or rankings, your agent queries live SERPs, your Search Console data, and provider-backed keyword and competitor estimates. It can save selected keywords and tags for review in the UI. Rank-tracking tools are read-only; checks are started from the app. Pair it with keyword research for an agent-driven first pass over any topic.

Agent workflows that work

1. 01

   First-pass keyword research

   Ask the agent to expand seed topics into keyword ideas with volume and CPC, plus difficulty and intent where available, then save promising ones to your HarborRank project for review.
2. 02

   Competitor teardown

   Point the agent at a competitor domain and have it pull the domain overview, ranking keywords, and backlink stats, then summarize the gaps and evidence worth reviewing.
3. 03

   Striking-distance sweep from Search Console

   Have the agent read your GSC queries, find page-two keywords worth pushing to page one, and check the live SERP for each before recommending changes.
4. 04

   Keyword clustering and tagging

   Let the agent group saved keywords by intent, tag them by page or topic cluster, and hand back a content plan you can act on in the HarborRank UI.

Available tool groups

Keywords

• Research keywords Get keyword ideas with volume and CPC, plus difficulty and intent where the selected market supports them.
• Get SERP results See live Google organic results for a keyword.
• Save keywords Keep useful ideas organized in your HarborRank project.
• Get rank tracker data Read tracked-keyword positions and latest results from your project's rank trackers.

Competitive research

• Get domain overview Summarize a domain's organic footprint.
• Get domain keywords Find keywords a domain already ranks for.
• Get backlinks overview Check backlink and referring-domain stats.

Search Console

• Get GSC performance Read clicks, impressions, CTR, and position from the connected property.
• Inspect URLs Check index coverage, crawl, canonical, mobile, and rich-result signals.

Google Search Console MCP — no Google Cloud setup

HarborRank MCP can read Search Console performance and URL inspection data from a connected hosted project. No Google Cloud project or OAuth credentials needed. These tools are read-only and do not use HarborRank credits.

Setup lives in Docs

The MCP server URL, Claude setup, Codex setup, and troubleshooting steps are maintained in the docs so this feature page can stay focused on what HarborRank MCP makes possible.

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New features, workflows, and practical ways to use HarborRank.