apify-content-analyticsoleh apify

Track engagement metrics, measure campaign ROI, and analyze content performance across Instagram, Facebook, YouTube, and TikTok.

npx skills add https://github.com/apify/awesome-skills --skill apify-content-analytics

Content Analytics

Track and analyze content performance using Apify Actors to extract engagement metrics from multiple platforms.

Prerequisites

(No need to check it upfront)

  • .env file with APIFY_TOKEN
  • Node.js 20.6+ (for native --env-file support)

Workflow

Copy this checklist and track progress:

Task Progress:
- [ ] Step 1: Identify content analytics type (select Actor)
- [ ] Step 2: Fetch Actor schema
- [ ] Step 3: Ask user preferences (format, filename)
- [ ] Step 4: Run the analytics script
- [ ] Step 5: Summarize findings

Step 1: Identify Content Analytics Type

Select the appropriate Actor based on analytics needs:

User NeedActor IDBest For
Post engagement metricsapify/instagram-post-scraperPost performance
Reel performanceapify/instagram-reel-scraperReel analytics
Follower growth trackingapify/instagram-followers-count-scraperGrowth metrics
Comment engagementapify/instagram-comment-scraperComment analysis
Hashtag performanceapify/instagram-hashtag-scraperBranded hashtags
Mention trackingapify/instagram-tagged-scraperTag tracking
Comprehensive metricsapify/instagram-scraperFull data
API-based analyticsapify/instagram-api-scraperAPI access
Facebook post performanceapify/facebook-posts-scraperPost metrics
Reaction analysisapify/facebook-likes-scraperEngagement types
Facebook Reels metricsapify/facebook-reels-scraperReels performance
Ad performance trackingapify/facebook-ads-scraperAd analytics
Facebook comment analysisapify/facebook-comments-scraperComment engagement
Page performance auditapify/facebook-pages-scraperPage metrics
YouTube video metricsstreamers/youtube-scraperVideo performance
YouTube Shorts analyticsstreamers/youtube-shorts-scraperShorts performance
TikTok content metricsclockworks/tiktok-scraperTikTok analytics

Step 2: Fetch Actor Schema

Fetch the Actor's input schema and details:

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/fetch_actor_details.js --actor "ACTOR_ID"

Replace ACTOR_ID with the selected Actor (e.g., apify/instagram-post-scraper).

This returns:

  • Actor info (title, description, URL, categories, stats, rating)
  • README summary
  • Input schema (required and optional parameters)

Step 3: Ask User Preferences

Skip this step for simple lookups (e.g., "what's Nike's follower count?", "find me 5 coffee shops in Prague") — just use quick answer mode and move to Step 4.

For larger scraping tasks, ask:

  1. Output format:
    • Quick answer - Display top few results in chat (no file saved)
    • CSV - Full export with all fields
    • JSON - Full export in JSON format
  2. Number of results: Based on character of use case

Cost safety: Always set a sensible result limit in the Actor input (e.g., maxResults, resultsLimit, maxCrawledPages, or equivalent field from the input schema). Default to 100 results unless the user explicitly asks for more. Warn the user before running large scrapes (1000+ results) as they consume more Apify credits.

Step 4: Run the Script

Quick answer (display in chat, no file):

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT'

CSV:

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT' \
  --output YYYY-MM-DD_OUTPUT_FILE.csv \
  --format csv

JSON:

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT' \
  --output YYYY-MM-DD_OUTPUT_FILE.json \
  --format json

Step 5: Summarize Findings

After completion, report:

  • Number of content pieces analyzed
  • File location and name
  • Key performance insights
  • Suggested next steps (deeper analysis, content optimization)

Error Handling

APIFY_TOKEN not found - Ask user to create .env with APIFY_TOKEN=your_token Actor not found - Check Actor ID spelling Run FAILED - Ask user to check Apify console link in error output Timeout - Reduce input size or increase --timeout

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