Ads MCP

Remote Model Context Protocol (MCP) server for cross-platform ad management. Create, analyze, and optimize campaigns across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads from any MCP-compatible AI assistant.

Quick Links

• MCP Remote URL: https://mcp.adspirer.com/mcp
• Transport: Streamable HTTP
• Registry ID: com.adspirer/ads
• Authentication: OAuth 2.1 with PKCE (dynamic client registration supported)
• Website: https://www.adspirer.com
• Support: [email protected]

What It Does

• Strategy-aware execution — strategic decisions persist to STRATEGY.md and guide all future campaign creation, keyword research, and ad copy across sessions and subagents
• 175+ tools across 4 ad platforms for campaign creation, performance analysis, and optimization
• Plan and validate campaigns using structured prompts
• Research keywords with real CPC data and competitive analysis
• Create Google Ads Search, Performance Max (with search themes + audience signals), Display (Standard + Smart), Demand Gen, and YouTube campaigns end-to-end
• Launch Meta image / video / carousel / OUTCOME_LEADS campaigns, LinkedIn sponsored content / carousel / lead-gen forms with campaign groups, and TikTok in-feed / Spark Ads / Carousel / App Promotion campaigns
• Analyze performance with actionable optimization recommendations — wasted spend, anomaly detection, audience insights, creative fatigue
• Raw data mode (raw_data=true) on all 29 performance/analytics tools — JSON-only output for your own attribution, dashboards, or token-efficient pipelines
• Multi-account, multi-platform — agencies can manage many ad accounts per platform from one workspace
• Automation — scheduled briefs, performance monitors, on-demand cross-platform reports across all four platforms

Platforms & Tools

Platform	Tools	Capabilities
Google Ads	75+	Search, Performance Max (with search themes + audience signals), Display (Standard + Smart), Demand Gen, YouTube; keyword research, performance analysis, wasted-spend, asset management, ad extensions (sitelinks / callouts / structured snippets), bidding strategy management
LinkedIn Ads	45	Sponsored content (single-image, video, carousel), lead-gen forms, campaign groups, 14 targeting facets, audience insights, creative fatigue analysis, conversion tracking, organizations
Meta Ads	36	Image / video / carousel campaigns, OUTCOME_LEADS lead-gen forms, lifetime budgets, granular placements (Feed / Stories / Reels), city-level targeting, custom audiences, custom conversions, Advantage+ controls
TikTok Ads	31	In-feed video / image / Spark Ads / Carousel / App Promotion campaigns, full lifecycle (list / get / pause / resume / update for campaigns, ad groups, ads), 8 analytics tools (performance, wasted spend, audience insights, creative fatigue, anomaly detection, geo)
Total	175+	Plus monitoring, automation (scheduled briefs / monitors / reports), and account management tools — all available over MCP and as REST endpoints at api.adspirer.ai

How to Connect

See CONNECTING.md for detailed setup instructions for each platform.

Claude (Recommended)

1. Open Settings > Connectors > Add custom connector
2. Name: Ads MCP
3. URL: https://mcp.adspirer.com/mcp
4. Complete OAuth 2.1 sign-in
5. Link your ad accounts on first use

Claude Code

Install the full Adspirer plugin (agent + skills + commands + MCP server):

1. Open Claude Code
2. Run /plugin marketplace add amekala/ads-mcp
3. Run /plugin install adspirer
4. Run /mcp — find plugin:adspirer:adspirer and click to authenticate
5. Run /adspirer:setup to pull your campaign data and create your brand workspace

This gives you a brand-aware performance marketing agent with persistent memory, competitive research via web search, campaign creation with ad extensions, and slash commands for common workflows. Enabling subagent usage does not change this installation flow.

MCP-only (no plugin): If you just want the raw MCP tools without the agent:

claude mcp add --transport http adspirer https://mcp.adspirer.com/mcp

ChatGPT

1. Open Settings > Connectors > Add custom connector
2. Name: Ads MCP
3. URL: https://mcp.adspirer.com/mcp
4. Follow OAuth 2.1 sign-in flow

Cursor

Add to ~/.cursor/mcp.json:

{
  "mcpServers": {
    "adspirer": {
      "url": "https://mcp.adspirer.com/mcp"
    }
  }
}

OpenAI Codex

Add to ~/.codex/config.toml:

[mcp_servers.adspirer]
url = "https://mcp.adspirer.com/mcp"

Gemini CLI

Install as an extension:

gemini extensions install github.com/amekala/ads-mcp

A browser window opens for OAuth authentication on first use. Custom commands available: /adspirer:setup, /adspirer:performance-review, /adspirer:wasted-spend, /adspirer:write-ad-copy, /adspirer:refresh.

OpenClaw

openclaw plugins install openclaw-adspirer
openclaw adspirer login
openclaw adspirer connect

Or install from ClawHub.

Perplexity, Manus, and Other MCP Clients

Adspirer is a standard MCP server — any client that supports MCP connectors with OAuth 2.1 (Perplexity, Manus AI, custom MCP clients) can connect to https://mcp.adspirer.com/mcp. Manus also accepts API keys via the Streamable HTTP transport.

REST API (no MCP client required)

The same tool surface is exposed as 178 REST endpoints at https://api.adspirer.ai/api/v1/tools/<tool_name>/execute. Authenticate with a Personal Access Token (sk_live_...) created at adspirer.ai/keys. Swagger: https://api.adspirer.ai/docs. Full reference: adspirer.com/docs/api-reference.

Example Prompts

Keyword Research:

Research keywords for my emergency plumbing business in Chicago.
Show me high-intent keywords with real CPC data and budget recommendations.

Performance Analysis:

Show me campaign performance for the last 30 days across all platforms.
Which campaigns are converting best and what should I optimize?

Campaign Creation:

Create a Google Performance Max campaign for luxury watches targeting
New York with a $50/day budget.

Multi-Platform Strategy:

I want to advertise my handmade jewelry business across Google and LinkedIn.
Research keywords for Google Ads and create a LinkedIn sponsored content campaign
targeting small business owners.

Technical Details

• Protocol: MCP 2025-03-26 (with fallback to 2024-11-05)
• Transport: Streamable HTTP
• OAuth: RFC 8252 (Authorization Code + PKCE) with RFC 7591 (Dynamic Client Registration) and RFC 9728 (Protected Resource Metadata)
• Tool Annotations: All tools include MCP safety metadata (readOnlyHint, destructiveHint)

Security

• HTTPS/TLS for all data transmission
• OAuth 2.1 with PKCE for authentication
• Dynamic client registration for CLI tools (Claude Code, Cursor, Codex)
• Encrypted token storage
• No conversation logging -- only tool requests are processed

See SECURITY.md for vulnerability reporting.

Documentation

• Connecting Guide
• Privacy Policy
• Terms of Service
• Security
• Support

Support

• Email: [email protected]
• Issues: https://github.com/amekala/ads-mcp/issues
• Website: https://www.adspirer.com
• Server Status: https://mcp.adspirer.com/health

Supported Plugins

This repo distributes plugins for 4 AI platforms from a single monorepo:

Platform	Directory	Skills	Install Method
Claude Code	Repo root	1 generated + 5 slash commands	/plugin marketplace add
Cursor	plugins/cursor/adspirer/	5 generated from templates	install.sh (one-command)
Codex	plugins/codex/adspirer/	5 generated from templates	install.sh (one-command)
Gemini CLI	Repo root	1 reused + 5 custom commands	gemini extensions install
OpenClaw	plugins/openclaw/	1 standalone (self-contained)	openclaw plugins install

Skills for Claude Code, Cursor, and Codex are authored once in shared/skills/ as templates, then compiled into IDE-specific versions by scripts/sync-skills.sh. The performance marketing agent prompt is also authored once in shared/agents/performance-marketing-agent/PROMPT.md and compiled into Claude Code, Cursor, and Codex agent files by the same sync script. OpenClaw uses its own standalone skill. See Architecture for the full design.

Shared Update Wireframe

Edit once (source of truth)
  ├─ shared/skills/adspirer-*/SKILL.md
  └─ shared/agents/performance-marketing-agent/PROMPT.md
                |
                v
        ./scripts/sync-skills.sh
                |
                +--> Claude Code outputs
                |     ├─ skills/ad-campaign-management/SKILL.md
                |     └─ agents/performance-marketing-agent.md
                |
                +--> Cursor outputs
                |     ├─ plugins/cursor/adspirer/.cursor/skills/adspirer-*/SKILL.md
                |     └─ plugins/cursor/adspirer/.cursor/agents/performance-marketing-agent.md
                |
                +--> Codex outputs
                |     ├─ plugins/codex/adspirer/skills/adspirer-*/SKILL.md
                |     └─ plugins/codex/adspirer/agents/performance-marketing-agent.toml
                |
                +--> Gemini CLI (reuses Claude Code skill)
                |     ├─ gemini-extension.json
                |     ├─ GEMINI.md
                |     └─ commands/adspirer/*.toml
                |
                └--> OpenClaw (standalone, not generated)
                      └─ plugins/openclaw/SKILL.md

Client Roots and Install Targets

AI Client	Repo Source Root	Generated/Runtime Root in Repo	User Installation Path/Method
Claude Code	Repo root + shared/skills/ + shared/agents/	skills/, agents/, commands/, .claude-plugin/	/plugin marketplace add amekala/ads-mcp then /plugin install adspirer
Cursor	plugins/cursor/adspirer/ + shared sources	plugins/cursor/adspirer/.cursor/skills/, plugins/cursor/adspirer/.cursor/agents/	bash <(curl -fsSL https://raw.githubusercontent.com/amekala/ads-mcp/main/plugins/cursor/adspirer/install.sh)
Codex	plugins/codex/adspirer/ + shared sources	plugins/codex/adspirer/skills/, plugins/codex/adspirer/agents/	bash <(curl -fsSL https://raw.githubusercontent.com/amekala/ads-mcp/main/plugins/codex/adspirer/install.sh)
Gemini CLI	Repo root	gemini-extension.json, GEMINI.md, commands/adspirer/	gemini extensions install github.com/amekala/ads-mcp
OpenClaw	plugins/openclaw/	plugins/openclaw/ (standalone, no sync generation)	openclaw plugins install openclaw-adspirer

Developer Guide

If you're contributing to this repo or adding new ad platforms/IDE support:

• Architecture — Shared skills model, template system, what's done and what's remaining
• Template Syntax & Sync Workflow — Variable substitution, conditional blocks, validation checks
• Adding Ad Platforms — How to add a new ad platform (e.g., Snapchat, Pinterest, YouTube)
• Adding IDEs — How to add support for a new IDE (e.g., Windsurf, Cline)

Quick reference

./scripts/sync-skills.sh          # Generate IDE-specific skills from templates
./scripts/sync-skills.sh --check  # Verify generated files match committed (CI mode)
./scripts/validate.sh             # Run all 62 offline validation checks
./scripts/validate.sh --live      # Also test MCP endpoint connectivity

Never edit files in plugins/*/skills/, skills/, agents/, or plugins/*/agents/ directly — they will be overwritten by the sync script. Edit templates in shared/skills/ and shared prompts in shared/agents/ instead.

License

Proprietary -- See Terms of Service for usage terms.