user-research

Planificar, realizar y sintetizar investigación de usuarios. Activar con "plan de investigación de usuarios", "guía de entrevista", "prueba de usabilidad", "diseño de encuesta", "preguntas de investigación" o…

User Research

Help plan, execute, and synthesize user research studies.

Research Methods

Method	Best For	Sample Size	Time
User interviews	Deep understanding of needs and motivations	5-8	2-4 weeks
Usability testing	Evaluating a specific design or flow	5-8	1-2 weeks
Surveys	Quantifying attitudes and preferences	100+	1-2 weeks
Card sorting	Information architecture decisions	15-30	1 week
Diary studies	Understanding behavior over time	10-15	2-8 weeks
A/B testing	Comparing specific design choices	Statistical significance	1-4 weeks

Interview Guide Structure

Warm-up (5 min): Build rapport, explain the session
Context (10 min): Understand their current workflow
Deep dive (20 min): Explore the specific topic
Reaction (10 min): Show concepts or prototypes
Wrap-up (5 min): Anything we missed? Thank them.

Analysis Framework

Affinity mapping: Group observations into themes
Impact/effort matrix: Prioritize findings
Journey mapping: Visualize the user experience over time
Jobs to be done: Understand what users are hiring your product to do

Deliverables

Research plan (objectives, methods, timeline, participants)
Interview guide (questions, probes, activities)
Synthesis report (themes, insights, recommendations)
Highlight reel (key quotes and observations)

User Research

Research Methods

Interview Guide Structure

Analysis Framework

Deliverables

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