Marketing Skills

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking...

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page...

Write professional press releases for any occasion, media type, and country. Use when the user wants to write, draft, or improve a press release, communiqué de presse, media announcement, news release, or PR statement — including product launches, funding rounds, partnerships, crisis communications, earnings, executive hires, events, M&A, open source milestones, and media advisories. Covers all release types, media targets (print, digital/wire, broadcast, social/SMPR, trade press), and...

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure...

Product Hunt launch optimization with specific specs, timing, and gallery strategy. Covers taglines, gallery images, maker comments, and launch day tactics. Use for: product launches, startup launches, side project launches, Product Hunt optimization. Triggers: product hunt, ph launch, product hunt launch, launch strategy, product launch, startup launch, product hunt tips, product hunt gallery, ph optimization, launch day, product hunt maker

Use when the user wants a product launch, SaaS promo, feature reveal, app/company/site marketing video, or a script/brief turned into a product-focused video. Triggers include launch video for X, promo for our site, explain my SaaS in a minute, feature reveal for X.com, and turn this script into a 60s promo. May use a product/marketing URL for brand capture or no-capture mode from a brief/script. Not for topic explainers with no product or URL (faceless-explainer), GitHub PR/code-change...

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills...

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For...

When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a prospect list," "find prospects," "find leads," "lead gen list," "find SaaS companies that," "find B2B companies," "find local businesses," "ICP-fit accounts," "who should we go after," "outbound list," "target account list," "find clients near me," "businesses without websites," "prospect...

When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought...

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.

When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and...

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close...

Optimize for search engine visibility and ranking. Use when asked to "improve SEO", "optimize for search", "fix meta tags", "add structured data", "sitemap optimization", or "search engine optimization".

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help...

SEO & GEO (Generative Engine Optimization) for websites. Analyze keywords, generate schema markup, optimize for AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude) and traditional search (Google, Bing). Use when user wants to improve search visibility, search optimization, search ranking, AI visibility, ChatGPT ranking, Google AI Overview, indexing, JSON-LD, meta tags, or keyword research.

When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup abandonment," "trial conversion rate," "nobody completes registration," "too many steps to sign up," or "simplify our signup." Use this whenever the user has a signup or registration...

When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," "text message campaigns," "SMS sequence," "SMS automation," "abandoned cart text," "post-purchase SMS," "Klaviyo SMS," "Postscript," "Attentive," "Twilio," "A2P 10DLC," "TCPA," "SMS compliance," "short code," "toll-free SMS," "MMS campaign," "should I do...

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,'...

Write, optimize, and grow Substack content — both newsletter issues (email-first) and web posts (web-first articles/essays). Covers ghostwriting with voice matching, Substack algorithm optimization, Notes strategy, email formatting, SEO, growth tactics, and monetization planning. Use when the user mentions Substack, newsletters, write a newsletter issue, Substack post, Substack article, web post on Substack, evergreen content, SEO for Substack, newsletter growth, Notes strategy, ghostwrite...

Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x...

Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x...

Video ad creation with exact platform-specific specs for TikTok, Instagram, YouTube, Facebook, LinkedIn. Covers dimensions, duration limits, AIDA framework, and caption requirements. Use for: video ads, social media ads, paid media creative, video marketing, ad production. Triggers: video ad, social media ad, tiktok ad, instagram ad, youtube ad, facebook ad, linkedin ad, video creative, ad specs, paid media, video marketing, ad production, reels ad, stories ad, pre roll, bumper ad

Video ad creation with exact platform-specific specs for TikTok, Instagram, YouTube, Facebook, LinkedIn. Covers dimensions, duration limits, AIDA framework, and caption requirements. Use for: video ads, social media ads, paid media creative, video marketing, ad production. Triggers: video ad, social media ad, tiktok ad, instagram ad, youtube ad, facebook ad, linkedin ad, video creative, ad specs, paid media, video marketing, ad production, reels ad, stories ad, pre roll, bumper ad

Video ad creation with exact platform-specific specs for TikTok, Instagram, YouTube, Facebook, LinkedIn. Covers dimensions, duration limits, AIDA framework, and caption requirements. Use for: video ads, social media ads, paid media creative, video marketing, ad production. Triggers: video ad, social media ad, tiktok ad, instagram ad, youtube ad, facebook ad, linkedin ad, video creative, ad specs, paid media, video marketing, ad production, reels ad, stories ad, pre roll, bumper ad

Write captions, on-screen text, hashtags, and CTAs for short-form video that earn saves and sends without tripping engagement-bait penalties. Use when someone asks for a viral caption, an instagram caption or tiktok caption or video caption, wants to fix a weak cta or call to action, asks about hashtag strategy and whether to add hashtags, wonders what the right pinned comment or comment seeding play is, or needs a gut check on whether their copy is engagement bait. Covers caption length...

Write and critique viral hooks for short-form video: the opening 1 to 3 seconds that decide whether anything else gets seen. Use this when you need a batch of hook ideas for a video, want to make a weak opening line stronger, are picking which hook archetype fits an idea, or want a critique of a draft hook against proven patterns. Covers the three-layer hook (visual, verbal, on-screen text), the named-creator frameworks (Kallaway, MrBeast, Hormozi, Brunson, Koe, Welsh, Bush, Galloway),...

Plan, write, and diagnose Instagram Reels that earn cold-audience reach. Use whenever someone wants a reels script or reels hook for a specific Reel, is debugging why a Reel flopped, wants to know if a draft is worth testing with Trial Reels before going public, or needs a reels caption tuned for the post-hashtag instagram algorithm. Built around what Mosseri has publicly named as the signal hierarchy (watch time, sends per reach, likes per reach), the Trial Reels test-then-publish loop, the...

Brainstorm and write high-retention short-form video and carousel content for TikTok, Reels, and YouTube Shorts. Use whenever someone wants viral hook ideas, a video script or outline, content concepts for a product or topic, or wants to critique and improve a draft hook or script. Works for any short-form format: talking head, demo, unboxing, before/after, tutorial, storytime, listicle, carousel, or meme. Produces several diverse hook options from proven patterns, structures scripts for...

Write a tiktok script, a tiktok hook, or a fresh tiktok video idea shaped for how the FYP actually ranks content. Use when someone asks for a tiktok hook for X, wants a script made tiktok-shaped, asks whether a clip is a tiktok or a Reel, wants to improve a tiktok video they drafted, or wants to know what tiktok trends are worth riding this week. Covers the tiktok algorithm signals (user interactions, video information, device and account), completion-rate math by length, trending sound...